Global brand and customer experience agency VMLY&R, and Startup Réseau, a start-up ecosystem facilitator announced the launch of a virtual 30-Day Bootcamp program for emerging tech startups working in MediaTech.
The bootcamp, entitled Meet the Makers, will provide high-potential, emerging tech startups with insights and resources from VMLY&R’s senior leadership, including access to VMLY&R’s suite of tools, the agency’s global operation, and eventually, partners, clients and Fortune 500 companies. For start-ups, it’s the opportunity of a lifetime. For the agency, it’s a chance to innovate with some of the freshest minds in India building solutions to change the future.
To kick things off, Meet the Makers is looking for start-ups that have innovated in the AdTech, MarTech, AR/VR/MR, Immersive Technologies, Gaming, Data Aggregation or Content & Publishing domains. Start-ups who fit the bill are then selected for 30 days of hands-on mentorship by industry experts, offering a chance at a network of Fortune 500 clients, partners, and mentors.
The selected entrepreneurs will be mentored by VMLY&R’s experts in product innovation, UI/UX, brand + technology convergence and much more. They will also get to collaborate with a global media agency, impressive peers and become part of an alumni network over a period of time.
Commenting on the launch of Meet the Makers, Anil Nair, CEO, VMLY&R India said, “The pandemic has required businesses to be nimble in their plans and purpose, and the mantra 'innovate or die' has never been more relevant. The crisis highlights how important it is to match digital capabilities and products with agility and seamless integration, with an equal focus placed on continuity, scale, and scope. Meet the Makers is an effort to help startups realize their potential, grow and stabilize, which simultaneously helping create connected brands that live in their consumers' lives through innovative solutions. We’re thrilled to be facilitating this connection and look forward to more seasons to come.”
"We are pleased to partner with VML Y&R to co-create a 30-Day bootcamp program for emerging tech startups in the MediaTech domain. The objective of this MediaTech Bootcamp is to help high-potential mediatech startups with insights and resources from a “creative capital” perspective, and access to an industry network of Fortune500 clients and partners of VML Y&R. Selected entrepreneurs will learn about product innovation, UI/UX, Digital & mobile marketing, brand + technology convergence and more. We believe that the practitioners insights will enable the selected entrepreneurs in creating massive new opportunities in a growing market." - Sweta Tiwari, Co-Founder & COO, Startup Réseau.
VMLY&R is a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. Made up of more than 11,000 employees worldwide, the agency has principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. VMLY&R India works with client partners including Colgate Palmolive, Marico, Ford, ICICI Bank, Kraft Heinz, Future Group, PepsiCo, Abbott Pharma, and Swaraj Tractors For more information visit www.vmlyr.com. VMLY&R is a WPP company (NYSE: WPP).