Nutrify India has decided to justifiably recognize the efforts of health and nutrition journalists who have been a substantial catalyst in shaping the nutraceutical sector globally. Nutrify India will celebrate their first anniversary on 5th February, 2021 as an International Health and Nutrition Journalist Day. With a commitment to enable and empower India to become a leader in nutraceuticals they continue their endeavour to focus on the health and nutrition of journalist. For each success that this industry gains, it leads to celebration and growth, but in the journey of success, health and nutrition journalists are often ignored. Health and nutrition journalists play a critical role in creating an ecosystem that connects this industry.
The nutraceuticals industry is grappling with its own challenges in rectifying the various loopholes in the system. Along with the support extended by ministries and policymakers, the community of journalists also works towards ensuring a balance in the industry. They act as a vital link that churns out stories that can throw clear impressions of the progress of the ongoing developments. Through impeccable journalistic standards they have shaped the nutraceuticals sector not only India but globally as well.
India is considered as the foundation of nutrition, primarily in Ayurveda. India has the presence of a large number of botanical gardens in the world with 52 agro-climatic zones. Ironically, the substantive business of nutraceuticals, medicine ingredients and nutrition science are currently driven by countries other than India. India has a long way to go in structuring nutraceuticals as a dominant industry. The struggle of this sector ranges from ministry-related in competencies across health, food processing and Ayush campaigns. India constitutes only 2% of the global nutraceutical industry.
India has been recognized as a rapidly growing nutritional market with a stable demand for innovation due to its unique advantage of the availability of raw materials. Globally, a consumer’s daily diet consists of nutraceuticals thereby making this industry a very significant one. This domain has proved to have tremendous scope owing to aging population and rising healthcare costs. The Indian government is providing a critical thrust to Ayurveda which will further boost this sector. There are various competitive advantages that this industry can overcome with strong innovations that can lead to leveraging growth opportunities. India’s strong presence in the export market makes them a fierce contender in the global nutraceuticals market.