Tuesday, August 25, 2020

Itisha Peerbhoy Appointed as the Head, Marketing and R&D at Edtech Superapp Ken42

Edtech Superapp Platform Ken42 has announced the appointment of Itisha Peerbhoy as the company’s Head-Marketing and R&D, Pedagogy. Itisha will be leading the Marketing team at Ken42, an integrated educational ecosystem that enables institutions to manage their end-to-end pedagogical cycle. She will also be interacting closely with educationists to understand new trends in educational methodology facilitating deep synergy between the platform and all its stakeholders. Itisha will be spearheading the ongoing marketing strategy and will lead the brand’s ongoing marketing efforts to build market presence, brand recall and a repository of pedagogical though-leadership.  

With over 18 years of professional experience, Itisha has held senior positions in Marketing & Communications at leading firms like Saatchi & Saatchi, DDB Mudra Group, Aditi Technologies and ThoughtWorks Studios. She has also worked as a Brand & MarCom Consultant, freelance copywriter, and content writer. Itisha is also familiar with the education space having previously worked at management consulting firm StrategyQore as Head Digital Transformation- Education, and as Brand and Communication Head at edtech company Vidyanext Learning. In addition, she has built several educational brands in her time in advertising, such as RV Group of Institutions. 

Talking about Itisha joining Ken42, Ganesh Raju, Founder & CEO, Ken42 said “As the pandemic set in, bringing on board a competent and charismatic leader to head the marketing activities at Ken42 was the need of the hour. Taking into account Itisha’s steadfast market intelligence and noteworthy professional experience, she makes an ideal fit to lead the marketing engine at Ken42. With Itisha at the helm of marketing activities, I am certain that she will steer Ken42 towards roaring success.” 

Besides her robust business acumen and vast professional experience, Itisha is also a published author of the popular novel “Half Love Half Arranged”. 

On her new role at Ken42, Itisha Peerbhoy said “I am delighted at the opportunity of heading an Edtech Superapp’s marketing unit, especially in the challenging conditions we currently find ourselves in. In my efforts of pursuing and building upon a long-term marketing strategy, I aim to build upon a strong content marketing strategy, with compelling content, a recognisable and unique brand and develop a market for this unique product-a never-before one-stop-shop for all needs encompassing the education ecosystem.” 

Itisha hails from Mumbai, India and has completed her Bachelors in Art, English and Literature at Sophia College, Mumbai. After which she went on to obtain several Certifications in Psychology, & Consumer Behaviour.

About Ken42:

Ken 42 is a complete education ecosystem that revolutionizes how administrators manage their institutions, faculty imparts learning, and how students gain academic and real-world knowledge and skills. Designed to support students at every stage of their crucial learning years, from Class 6 through 12 in its offering for schools, and from standard 12 through higher education and placements, Ken 42 is strongly differentiated from other learning management platforms.   

Conceptualized by serial entrepreneur Ganesh Raju in October 2019, Ken 42 also enables online classroom and exams, certificate courses from universities around the world, and opportunities for personal growth in the form of interview preparation, public speaking and professional skills. 

Backed by Turbostart a bi-yearly program for early-stage startups that aspire to be part of a unified and encouraging startup ecosystem, Ken 42 occupies a unique position as mentors to the startup ecosystem with a focus on ed-tech. It boasts a series of strategic alliances as well as long-standing relationships with premier educational institutions and governmental organizations, enabling it to create a solution that is not just cutting edge with unmatched user experience but closely aligned to educational policy and change. 

With its one-of-a-kind integrated platform, Ken 42 is set to disrupt both universities and the K12 edtech industry by ensuring maximum student success, without the need of managing multiple platforms.

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