Friday, February 21, 2020

Fifth Edition of Mahindra Club Challenge Set to Dazzle Off-Roading Enthusiasts in Bengaluru

Mahindra & Mahindra Ltd. (M&M), a part of the US$ 20.7 billion Mahindra Group, will host the fifth edition of the Mahindra Adventure ‘Club Challenge 2020’ in Bengaluru, where top-15 off-roading clubs from across the country, will fight for the coveted title of the ‘Best Off-Roading Club’ in India. The obstacles will focus on teamwork rather than on individual performances. The top three teams will take home a grand prize money.

The ‘Club Challenge’ is scheduled to kick off on Saturday, February 22nd, 2020 with exciting night stage from 5:00 PM till midnight. The next day, Sunday, February 23rd, 2020 will witness the day stages between 09:00 AM and 5:00 PM.

There are two new stellar obstacles that will be seen this year in addition to signature obstacles such as ‘Demolition Derby’ and ‘Pass the Baton’ which will continue at this year’s Club Challenge.

According to Bijoy Kumar Y, Chief, Adventure Initiatives, Mahindra & Mahindra Ltd. said, “The off-roading community in the country has grown at a steady pace over the last decade. With ‘Club Challenge’, we are delighted to see the passion of off-roading enthusiasts from chapters of other cities fight for the title of “Best off-roading club”. After the success of previous editions, this year too participants come together to celebrate the tough & rugged DNA of Mahindra vehicles and strengthen the bond between various off-roading clubs.”

About Mahindra Adventure

A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of self-drive overland adventure expeditions organized under its banner. Mahindra Adventure was launched as an independent entity for all adventurous activities, in 2011, headed by Bijoy Kumar Y, Chief of Adventure Initiatives. He is a motoring enthusiast and the erstwhile editor of a popular motoring magazine.

To spread the DNA of off-roading, the Mahindra Adventure team has also launched the Mahindra Adventure Off-Road Training Academy in Igatpuri , India’s first dedicated facility providing a one stop solution to learning everything about a Mahindra 4WD vehicle and how to use it to its full potential. Through this, we hope to leverage the brand’s off-road heritage, showcase the vehicles abilities and give the participants the confidence to explore the limits of the vehicles. Custom-made Mahindra Thars equipped with radio sets are exclusively used as training vehicles at the facility. After dominating the Rallying scene in India with back to back victories in 2017, 2018 and numerous Cross Country Rally wins; the Super XUV500 has made way for the new kid-on-the-block the Super XUV3OO. The potent R2C spec XUV3OO won the last round of INRC 2019. And is roaring to set the stage on fire this year. 

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