cult operates over 200 centres across Bengaluru, Delhi NCR, Mumbai, Hyderabad, Pune, Chennai, Jaipur , Ahmedabad, Mysore, Kolkata, and Dubai. The phenomenal achievement for the preventive healthcare leader is the result of organic growth through and inorganic growth with the acquisition of Mumbai-based Fitness First chain in late 2018, one of the most prominent developments in the start-up space last year.
Commenting on this, Naresh Krishnaswamy, Growth and Business at cure.fit, said, “Opening 100 centres in a single city, for any brand is a great achievement .We are proud to have achieved it in a short span of time and in Namma Bengaluru, where our journey started. We are India’s largest and most loved fitness brand and want to thank the cult family for supporting us in this journey. “
We have over 200 operational centres and by the end of 2020, we aim to have over 500 operational centres. Our focus remains metros, making inroads in non-metro cities as well and our international expansion.”
cult.fit has an active membership count of over 150,000, by making fitness easy for the urban Indians to access a variety of workout formats and achieve their health goals. The fitness chain’s non-equipment, trainer led group workouts span multiple intensity and impact formats, including Strength and Conditioning, Boxing, Yoga, as well as exclusive celebrity curated modules, including Hrithik Roshan’s HRX and Tiger Shroff’s PROWL. cult.fit’s Do-It-Yourself (DIY) workout videos are also popular on the company’s mobile app, where downloads have crossed two million.
One of the highest funded startups, cure.fit plans to leverage technology and brick-and-mortar expansion to increase the company’s overall subscriber base.