As a part of the partnership, Vijay Devarakonda of ‘Arjun Reddy’ fame, along with his co-star Rashmika Mandaara and the entire cast and crew, joins Helo and will be sharing film campaigns and call-to-action videos and posts on the platform. The movie is scheduled to release on the 26th of July 2019 in Telugu, Tamil, Malayalam and Kannada.
Commenting on this partnership, Shyamanga Barooah, Head of Content Operations, Helo said “The partnership with Dear Comrade is aligned with our intent to make local and latest entertainment content accessible to our users. In fact, ‘entertainment’ is the most popular category for our users in the southern markets as we see the most content consumption and creation related to the category. These partnerships give our users an opportunity to engage with their favourite stars on the app and build a special connection with them. We’re already seeing great engagement on the app and are sure that this film is going to be a blockbuster.”
Helo users will get access to licensed movie content such as movie posters/clips/trailers/celebrity videos etc, exclusively on Helo. Users can also get their hands on movie tickets, merchandise, cast’s autographs as campaign gratification.