The limited edition packaging has been conceptualised & designed by Ogilvy & is inspired by the actual ICC World Cup Trophy. The innovative packaging design represents elements from the sport of cricket along with iconic monuments from England & Wales. The pack truly embodies the spirit of cricket & has been launched just before the start of the ICC Cricket World Cup 2019 being held in England and Wales.
Commenting on the launch of new packaging, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “For Indian fans, The ICC Cricket World Cup 2019 goes beyond the boundaries of a regular sporting event. The passion, madness, thrill, excitement and love for the sport can be seen in every devoted cricket lover. Our long-standing association with cricket bolsters our relationship with consumers across the nation. By introducing a limited-edition Cricket World Cup pack, we are giving cricket lovers a world cup memorabilia to hold on to & together celebrate the spirit of cricket. Additionally, the on pack contest offers consumers a chance to watch the ICC Cricket World Cup Live in England & Wales”
Speaking on the occasion, Kapil Arora, President, Ogilvy said, “Cricket and Royal Stag have been synonymous with one another for many years. However, when the brand decided to partner with the ICC Cricket World Cup, the world’s greatest festival of cricket - it deserved a special commemoration. The result is a limited-edition pack of Royal Stag that will give fans of the brand and cricket, an opportunity to collect a unique pack that celebrates and brings alive the spirit of the World Cup.”