Practically & E-Cell, IITB To Host National Entrepreneurship Olympiad At Eureka! Junior 2021

* Olympiad will be exclusively held on Practically app on 31st October ’21. Registration closes 25th Oct. 

* Scholarships worth upto INR 1.5 lakhs will be presented to the winners  

Practically, India’s first experiential learning app designed to make learning immersive for students of classes 6-12, has tied up with the student-run Entrepreneurship Cell (E-Cell) of the Indian Institute of Technology Bombay (IITB) as the title sponsor of the fifth edition of Eureka! Junior.  

Eureka! Junior is a one-of-its-kind business plan competition organized to promote entrepreneurship amongst school students of classes 6 -12 across India. E-Cell IIT Bombay is Asia’s largest student-run non-profit organization focused on promoting and supporting entrepreneurship with a reach of over 6000+ startups, 1,60,000+ students, 90,000+ professionals in over 900 cities in India and abroad. 

Launched on August 22, 2021, the fifth edition of Eureka! Junior will host National Entrepreneurship Olympiad (National Entrepreneurship Olympiad (ecell.in)) on Practically’s test platform on 31st October 2021. It is expected to attract thousands of student registrations from across the country.  

Participants will have to register on the Eureka! Junior microsite and download the Practically app. They can use the same credentials to register themselves on the app to participate in the Olympiad. Participants can keep attempting the Practice test on the app in preparation for the final test. The final Olympiad test will be divided into three tracks - Classes 6 to 8, Classes 9, 10 and Classes 11, 12.  

The top 2 winners across the three tracks will be rewarded with Practically scholarships worth upto INR 1.5L. They will also get an overall cash prize of INR 15,000 from E-Cell, IIT Bombay. Additionally, 24 top scorers across tracks will win 50% discount vouchers on Practically subscriptions. All participants will also get certificates from E-Cell, IIT Bombay. The last date to register for the Olympiad is 25th October 2021.  

While announcing the partnership, Charu Noheria, Co-Founder & COO of Practically, said, “We are pleased to associate with E-cell, IIT Bombay to create a generation of successful entrepreneurs from across the country, and believe that Practically’s high-quality content and IIT Bombay’s prestigious legacy will help students to achieve that. We encourage students of classes 6-12 to come forward and make the best of this platform to learn and win scholarships.” 

Speaking about the association, Mr. Prateek Chauhan, Events & PR Head of E-Cell IIT Bombay, said, “By inculcating the basics of entrepreneurship at this stage for students, we feel that Eureka! Junior will give the required stimulus to innovation in the future. We are happy to partner with Practically as in the age of remote learning, they have uniquely positioned themselves by bringing in experiential learning tools to Eureka! Junior.”    

Eureka! Junior offers a perfect platform to young inquisitive minds to bridge the gap between ideas and the realization creatively. The platform prides itself in providing a 360-degree holistic experience to participants by teaching the basics of entrepreneurship, polishing creative ideas, drafting business plans, and presenting them to a panel of judges. It also hones analytical and behavioral skills by supporting them with the knowledge and guidance to present themselves with great panache. To encourage out-of-the-box thinking, Eureka! Junior will be hosting a series of workshops in 1000 schools engaging 10,000+ students with various initiatives for fostering creativity.  

About Practically 

Founded in 2018 by Mr Subbarao Siddabattula, Founder & CEO, Ms Charu Noheria, Co-Founder & COO, and Mr Ilangovel Thulasimani, Co-Founder & CTO, Practically uses next-generation interactive methods, such as Augmented Reality (AR), Simulations and 3D videos for an enhanced learning experience. It is  an intelligent, interactive and immersive learning app for students of classes 6 to 12 with a focus on STEM learning. Life-like simulations, and Augmented Reality (AR) experiences are combined with learning pathways to bring learning alive and increase the rate of retention of concepts. Practically also offers Live classes, Coding ++ course, and a 24x7 Seek Help feature for doubt resolution, where students can reach out to subject experts on the platform. 700,000+ students, 350+ schools, and 18,000 teachers across India and the Middle East are already benefiting from the engaging content on Practically. You can watch the latest brand commercial on YouTube. The app is available for download for free on Play Store and App Store. Visit the Practically website here: https://www.practically.com/ 

RapiPay Strengthens Its Micro ATM Market, Has Sold Over "1 Lakh Micro ATMs In First Year" Of Launch

* To develop Micro ATMs as a hybrid device that will work as a POS machine  

RapiPay, one of the leading assisted payments Fintech companies announced that it has sold over one lakh Micro ATMs since it began operations last year. This indicates that the company is well on track of its expansion plan to install 5 Lakhs micro-ATMs in the coming years.   

As technology-led developments are taking place at a faster pace, RapiPay is all set to make micro-ATMs as hybrid devices that will work as mPOS i.e. Mobile Point of Sale machines. This will enable the consumers to swipe not just their debit card but also credit card for any purchase/transaction at a RapiPay outlet.   

"RapiPay Micro ATMs are revolutionary in comparison to the conventional ATMs and offers utmost ease to the consumers enabling them to withdraw cash and do other similar banking activities at any RapiPay Direct Business Outlet. We have also seen a rise in the daily average transaction value for micro-ATMs from Rs. 3200 in Sep 2020 to Rs. 3800 in Sep 2021.," RapiPay CEO, Nipun Jain said. 

Mr. Jain further added that India has on an average 20 ATMs for 1 Lakh people. The way Micro ATMs are growing and being accepted we will take this average to 50 ATMs for 1 Lakh people. 

The micro-ATMs were instrumental in facilitating cash withdrawals during the first and second Covid-19 wave, especially for withdrawal of the government's disbursement into Jan Dhan accounts of workers, laborers, and farmers, among others, who were out of work and needed cash. 

According to the Reserve Bank of India data, of the 2.4 lakh ATMs in the country, only 19 per cent have been deployed in rural areas, where 62 per cent of the Indian population resides. With the low penetration of ATMs in rural areas, Micro ATMs are bridging the demand supply gap. As a result, there is a growing demand and higher penetration for micro-ATMs to reach the last-mile of the country and address the problems faced by the rural population in fulfilling their cash withdrawal requirement. 

About RapiPay 

S.K. Narvar promoted RapiPay Fintech Pvt. Ltd., is instrumental in growing financial inclusion services in the country with services like Money Transfer, Aadhaar Enabled Payment System (AEPS), Micro ATM, Payments and many more. With a nationwide network of over 3 lakhs DBOs, RapiPay is providing Banking and Financial services to more than 3 crore underbanked consumers every month. RapiPay is a subsidiary of Capital India Finance Limited (CIFL). 

Medikabazaar Partners With Korea’s Boditech Med Inc. For Range Of COVID-19 And Other Diagnostic Solutions

Medikabazaar, India’s leading B2B Healthtech platform, today announced its partnership with Boditech Med Inc., a leading Korea-based Point of Care testing and In-Vitro diagnostic company. This would be an exclusive collaboration with Medikabazaar distributing Boditech's path-breaking In-Vitro Diagnostic Solutions using its extensive network. The partnership would see Medikabazaar distributing Boditech’s automated desktop analyzers such as the AFIAS 1 and AFIAS 6 immunoassay analyzers with a range of reagents and diagnostic kits. These will provide diagnosis of COVID-19 as well as diagnostic solutions for cardiac, cancer, diabetes, hormonal and other infections such as dengue, rota and adenovirus.

Mr. Vivek Tiwari, Founder & CEO, Medikabazaar said, “With this partnership, we would be able to provide access to quality Point of Care testing to all corners of India, thus contributing to significantly improving the nation's testing and diagnostic ecosystem. Even as we emerge from the second wave of the COVID pandemic, it is necessary for us to take all precautions to prevent any surge and point of care testing will help in making rapid clinical decisions for monitoring, treatment and making operational decisions as to allocation of resources. Point of care testing saves time and leads to long term societal and economic benefits. At Medikabazaar, this partnership with Boditech will bolster our diagnostics portfolio to support pathology services.”

Mr. ALN Prasad, Managing Director, Boditech Med India said: “AFIAS Point-of-care testing is a one-of-its-kind diagnostic solution that maximizes user convenience by offering a wide range of immunological test parameters, just with a finger-prick based sample. It enables physicians to perform tests within the clinic or hospital and helps them to make quick decisions to undertake evidence-based treatments, which proves crucial in critical care facilities where immediate test results are essential. Testing and diagnostic facilities are highly centralised in India, and with our collaboration with Medikabazaar, we are looking to achieve decentralisation of testing facilities and reach the remotest corners of the country. With Medikabazaar’s extensive reach in tier-II, III and IV cities, more than 1.5 Lakh medical practitioners and over 50,000 medical establishments will benefit from AFIAS’s high-speed results."

The AFIAS-1 is a compact immunoassay analyzer with the all-in-one cartridge system. It has a single channel lateral flow immunoassay platform and uses

disposable cartridges that include all the reagents necessary for the test. Small, compact and light, it offers ease of use with proprietary C-tips for fingertip blood and quick test results with reliability. 

The AFIAS-6 is an automated Immunoassay Analyzer with the all-in-one cartridge system that is uniquely integrated sample-to-answer system. It allows 6 parallel tests of differing parameters with fast turn-around and high sensitivity rivaling those of the full-featured systems in commercial labs. It is US FDA 510(K) cleared.

About Medikabazaar:

Medikabazaar is India's pioneering and largest online B2B Healthcare platform for medical supplies. Founded in 2015 by Vivek Tiwari and Ketan Malkan, the company has been growing exponentially and is now clearly the most prominent digital healthtech platform in India's medical procurement and supply chain industry.

It started with a simple idea to help improve Indian healthcare by making it accessible and affordable. The company devised a website coupled with additional value-added services via which medical establishments can search for their required supplies, order them at the right prices and time, and receive them at their doorsteps irrespective of their location.

Power. Play. The New BMW 5 Series ‘Carbon Edition’ Now In India

* Dominant dark ‘carbon’ elements for a distinctly powerful expression.

* Driving dynamics of the sportiest sedan in its segment.

* Innovative technology of the most advanced driver assistance systems.

* Heightened luxury with bespoke interiors and upholstery selection.

* #BMW5Series #PowerPlay #SheerDrivingPleasure

The new BMW 5 Series M Sport ‘Carbon Edition’ has been launched in India today. Locally produced at BMW Group Plant Chennai, the new exclusive edition can be booked through shop.bmw.in from today onwards.

Mr. Vikram Pawah, President, BMW Group India said, “The BMW 5 Series is one of the most successful premium executive sedans in India. This timeless machine has always kept our customers enthralled in equal measures of power and play. Now with the new ‘Carbon Edition’, the BMW 5 Series has upped the excitement once again in its segment. The distinct dark carbon exterior elements stir the emotions of a raw, unadulterated sporty driving experience. Combined with the most dynamic petrol engine and innovative technology features of BMW 530i M Sport, it promises an unforgettable drive.”

The ex-showroom price is as follows –

BMW 530i M Sport ‘Carbon Edition’:           INR 66,30,000

Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but exclude Road Tax, Tax Collected at Source (TCS), RTO statutory taxes/fees, other local tax cess levies and insurance. Price / options are subject to change without prior notice. For further information, contact an authorised BMW dealer.

The new BMW 530i M Sport ‘Carbon Edition’ projects an extremely sporty appearance thanks to the integration of numerous attractive exterior elements. The kidney grille, front attachment and splitters in dark black carbon fibre create a strong impressive front that is discernable even from a distance. The exterior mirror caps in carbon fibre further add to the exclusivity. The dark theme is carried over to the side profile with 662M 18-inch Jet Black alloys that convey power and an adrenalin-rich character. At the back, a carbon fibre rear spoiler completes the overall dynamic look. 

The new BMW 530i M Sport ‘Carbon Edition’ is available exclusively in the Alpine White paintwork. The perforated Sensatec trim in Cognac | Black color combination with contrast stitching generates luxurious aesthetics in the cabin.

The innovative petrol-powered engine from the BMW EfficientDynamics family offers spirited power delivery. Cutting-edge technology comes into play with multiple driver assistance systems such as Remote-Control Parking, Reversing Assistant, Parking Assistant, BMW Virtual Assistant, BMW Gesture Control and 360° Surround-view Camera. An interior brimming with luxurious refinements, space and added comfort makes each journey a pure indulgence.

BMW Service Inclusive and BMW Service Inclusive Plus service packages are optionally available. These packages cover Condition Based Service (CBS) and maintenance work with a choice of plans from 3 yrs / 40,000 kms to 10 yrs / 2,00,000 kms, starting at an attractive pricing of INR 1.6 per km. The optional BMW Repair Inclusive extends warranty benefits from third year of operation to maximum sixth year, after the completion of the standard two-year warranty period. Together, these packages provide complete peace of mind and freedom to enjoy unlimited driving pleasure.

For the BMW 530i M Sport ‘Carbon Edition’, BMW India Financial Services will offer an all-inclusive monthly drive-away price of INR 89,999 with assured buyback after four years and flexible end-of-term options. Customized and flexible financial solutions can be further designed as per individual requirements.

The BMW 5 Series.

The design of the BMW 5 Series is headlined by immense presence and exquisite sporting style with large, clean and tautly drawn surfaces. The M Sport package bestows an aggressive character to the exterior, distinguishing it as an elite sports model and setting the hearts of motorsport fans pounding. The bold BMW kidney grille and slim full-LED Adaptive headlights ensure a considerable visual impact from the front. Distinct wheel arches give a dynamic appearance to the side profile. At the rear, the real eye-catcher is the L shape light graphic that emerges from the taillight. A broad rear with clean horizontal lines emphasises the width.

Interior of the BMW 5 Series blends contemporary elegance with driver-focused cockpit design. It provides the ideal environment for driving pleasure and comfortable ride over long distances. High-quality materials, bespoke upholstery and precise workmanship lend a modern, premium ambience. Seating in the new BMW 5 Series further enhances comfort for all occupants, at the front and at the back. Electrically adjustable Sports Seats with perforated Sensatec covers and M Sport leather steering wheel augment the sporty feel. Ergonomically optimised Lumbar Support enables vertical and lateral seat adjustment for a relaxed journey. Adding to the sense of space is the standard large glass sunroof. Ambient Lighting Package with six dimmable designs creates an atmosphere for every mood. The car has four-zone automatic climate control with extended features and SYNC function. Welcome Light Carpet, which is projected from the side sill, welcomes passengers in glamorous style.

Thanks to unrivalled BMW TwinPower Turbo technology, the petrol engine melds maximum power with exemplary efficiency and offers spontaneous responsiveness even at low engine speeds, with best-in-class acceleration figures. The 2-litre 4-cylinder petrol engine of the BMW 530i generates maximum output of 252 hp and peak torque of 350 Nm with 0-100 kmph acceleration in just 6.1 seconds.

The eight speed steptronic sport automatic transmission performs smooth, almost imperceptible gearshifts. For even greater driving pleasure, it comes with steering wheel paddle shifters and cruise control with braking function. Adaptive Suspension with independent damping offers exceptional precision and improves comfort. The damper response settings vary according to the mode selected with the Driving Experience Control switch, that allows driver to choose between different modes to suit the driving conditions - Sport, Sport+, Comfort, ECO PRO and Adaptive.

Modern cockpit concept BMW Live Cockpit Professional with BMW Operating System 7.0 includes 3D Navigation, a 12.3-inch fully digital instrument display behind the steering wheel and a bigger 12.3-inch Control Display. The occupants can operate several functions simply by speaking to their BMW Virtual Assistant. Hands do the talking with BMW Gesture Control that recognizes six pre-defined hand movements for control of a number of functions. Wireless Apple CarPlay® / Android Auto ensures seamless smartphone connection with the car to access several functions. Harman Kardon Surround Sound System conjures an engrossing treat for the ears. High-end 16 speaker system with woofers generates an impressive audio experience in all seats and is unique worldwide in the automotive sector. BMW Display Key allows drivers to keep in contact with their car round the clock.

The BMW 5 Series presents best-in-class cutting-edge driver assistance systems. Parking Assistant with Surround View Camera makes parking in tight spots easier. Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways. It keeps a record of the last 50 meters driven and assists by taking over the steering. With the Remote-Control Parking function, a driver can manoeuvre the vehicle into a narrow parking space from outside using the BMW Display Key. The Comfort Access System makes it possible to open all four vehicle doors without using the key.

BMW EfficientDynamics includes features such as 8-speed Steptronic Sport Automatic Transmission, Auto Start-Stop, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and ECO PRO mode in Driving Experience Control.

BMW Safety technologies include six airbags, Attentiveness Assistance, Anti-lock Braking System (ABS) with Brake Assist, Dynamic Stability Control (DSC) including Dynamic Traction Control (DTC) and Electronic Differential Lock Control (EDLC), Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensors, ISOFIX child seat mounting and emergency spare wheel.

Just Dial Consumer Insights Reveals Significant Demand Surge For Decorators, Caterers, And Event Managers During Festivals

* Demand for decorators jumped by 141%, DJs 113%, caterers 82%, & event managers 33%

* Tier-II cities witnessed robust growth during Navratri & Durga Puja

* Demand growth for decorators and DJs in Tier-II almost at par with Tier-I

This festive season demand for decorators, caterers, and event managers shot up significantly across India’s 1000 towns and cities with Tier-2 cities witnessing a healthy growth rate on Just Dial, India’s No.1 hyper-local search engine.

After last year’s muted celebrations due to the outbreak of COVID and the ensuing strict lockdowns, this year’s demand have started to pick up right from the Navratri and Durga Puja celebrations and is expected to stay robust during the entire festive season till Diwali.

Description automatically generatedDuring the Navratras and Durga Puja, YOY demand for decorators jumped by 141%, DJs by 113%, caterers by 82% and event managers by 33%, reports the latest Just Dial Consumer Insights. Tier-I cities witnessed a drop in searches for caterers but demand for other services remained robust.  For the report, Just Dial analysed search trends across India’s 1000 towns and cities.

For decorators, demand growth in Tier-I cities remained at par with Tier-II. Kolkata, Patna, and Asansol were India’s top-3 cities with maximum demand. Among Tier-I cities, Kolkata, Chennai, and Bengaluru saw most of the searches while Delhi, Mumbai, Hyderabad, Pune, and Ahmedabad completed the list of top 8 Tier-I cities.

Among Tier-II cities, most of the demand for decorators came from the cities in eastern India. Patna saw a 3X growth in demand for decorators while both Asansol and Durgapur saw healthy growth rate. Cities like Guwahati, Siliguri, Ranchi, Coimbatore, Bhopal, Varanasi, and Dhanbad completed the top-10 list with most demand.

Description automatically generatedFor event managers, India saw a YOY rise in demand by 33% with Tier-I cities witnessing significantly higher rise vis-à-vis Tier-II. Mumbai, Delhi, and Hyderabad were the top-3 cities with maximum demand across Tier-1 cities. Among Tier-II cities, Jaipur topped the demand list for event managers followed by Surat and Ludhiana. Other cities such as Chandigarh, Bhopal, Lucknow, Patna, Indore, Vadodara, and Kanpur completed the leading 10 cities with maximum demand for event managers.

However, demand for caterers saw a significant rise across Tier-II cities compared to Tier-I. Trivandrum, a Tier-II city, saw the maximum demand, while Tier-III cities Kangra, and Saharanpur were second and third respectively across the country. Among Tier-II cities, Trivandrum, Indore, and Ranchi were the top-3 cities while Mumbai, Pune, and Chennai saw demand thrust in Tier-1 cities.

Demand for DJs in Tier-II cities was also at par with that from Tier-I cities. The top-10 Tier-II cities that witnessed maximum demand for DJs were Jaipur, Surat, Ludhiana, Chandigarh, Bhopal, Lucknow, Patna, Indore, Vadodara, and Kanpur. Among Tier-I cities, Delhi, Mumbai, and Hyderabad were the top-3 cities with most of the demand followed by Ahmedabad, Chennai, Bangalore, Pune, and Kolkata.

9% Tech Recruiters Prefer A Skill-Verified Resume Over Traditional One

‘Are resumes a thing of the past?’ - This question looms large in the hiring industry as most tech recruiters (79%) now trust the skill benchmarking stats or skill validation scores cited in the resumes over all other information to shortlist candidates. This was revealed in a new TimesJobs survey of 879 hiring managers to understand the relevance of resumes in the present work world. 

Among this respondent group, most (42%) said that rank and achievements in industry recognised competitions is the best way to show skill strength. After this, skill quotient provided by tests (32%  votes) were cited as the most effective way to show skill expertise. Next, skill recommendations from mentor and peers (voted by 16%) and volunteer projects (9%) appeared as recruiters’ choice for gauging skill proficiency. The respondents of the TimesJobs survey belonged to the IT & ITeS (42%) sector, BFSI (18%), Retail (12%), and remaining to Manufacturing, FMCG and other sectors. 

TimesJobs asked hiring managers about how frequently they got skill recommendations or verifications quoted in the candidate resumes. Here are the responses:

Explaining the survey findings, Sanjay Goyal, Business Head, TimesJobs and TechGig said, “Today recruiters look forward to quantifiable statistics, metrics, validations or benchmarking that can help them clearly understand how good a candidate is in a particular skill v/s his industry peers. As the work-world becomes more competitive, talent acquisition will have to be data-driven and statistics-laden to improve hiring ROI. A conventional resume - no matter how impactfully written - can never tell a recruiter about a candidate's skill strength and his industry benchmarking of those skills. Hence the need for resumes that state industry-validation and benchmarking of skills to clearly tell about a candidate’s expertise in one skill v/s the other skills. I would call it ‘the emergence of pre-assessed resumes’ and gradually all recruiters will use such resumes”.

“My advice to all job seekers: take skill tests at industry-revered platforms or competitions and include those deep-stats in your resume,” he added. 

Other key findings from the TimesJobs survey are:  

Skill updates should be the first thing on your resume

TimesJobs asked recruiters about which information should be updated first in a resume and most (47%) respondents said that a candidate must update their (new) skills as the first thing on their resume. This was followed by a preference for job updates to be mentioned as the first thing (voted by 25%), professional achievements as the first mention (voted by 19% respondents) and client handling experience (mentioned by 9% respondents). 

Paper v/s infographic v/s video: Which is the most popular video format?

We’ve all had the dilemma if fancier fonts and jazzier formats get noticed by recruiters? Here’s the truth, 61% recruiters still get a plain text resume, followed by 33% who receive infographic resume format and only 6% get video formats. 

Irrelevant work experience is the biggest blunder in resumes

A resume is a medium for a candidate to tell the hiring managers about his skills and expertise but bad formats, silly mistakes, incomplete details are big blunders that break the deal for a candidate. The TimesJobs survey asked hiring managers about the biggest resume blunders they have seen in the resumes. Here are the responses:

31% respondents said that irrelevant experiences are most common in bad resumes

22% said misspellings/ grammatical errors annoy them most 

18% recruiters they come across messy and untidy resumes, which makes a bad resume

17% said they get resumes with irrelevant personal details, a big put off for them 

Lastly, 12% said that they get resumes with vague objective statements

About TimesJobs:

TimesJobs is an online recruitment platform that helps competent professionals enhance their career growth. With over 25 million registered job seekers across the board and more than 60 million page views every month, it is the most preferred career portal among ambitious and talented professionals who want to make smarter career decisions that accelerate their career progression.

Trend Micro Unveils WeDiscover Partner Program Across AMEA To Accelerate New Business Opportunities

With a focus to strengthen its market presence across Asia Pacific, Middle East, and Africa (AMEA), Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity solutions, today announced its Channel Partner Demand Generation Program, WeDiscover. The evolved demand generation initiative provides a well-designed framework for channel partners to identify unexplored markets, investigate newer revenue streams and accelerate sales. The newly announced WeDiscover program is designed to help partners leverage Trend Micro solutions while helping them differentiate their services, build new security expertise and grow profitable businesses as they meet customers’ needs in a dynamic security market.   

WeDiscover Program Highlights: 

Robust commitment from Trend Micro – Seamless collaboration among Business Management, Sales, Marketing, and Technical teams with our committed partners. In addition to the flexibility to choose from a range of Trend Micro solution portfolios to effectively generate opportunities. 

Maximize partner opportunities – WeDiscover program helps partners to identify opportunities and close the deal within a period of 180 days. 

Empower partner success - Comprehensive marketing tools, co-branded collaterals, and digital marketing support for the partner to assist end-to-end customer journey effectively.

Earn Rewards & incentives - Motivate partner’s team members with exciting merchandise via TrendSetter partner incentive program, WeDiscover Tools, Online rewards payouts, enablement programs and Solution Offering Packages.

“It continues to be our focus to drive expansion into the AMEA region by offering differentiated solutions and staying committed to achieving business goals with our partners. Our range of customized solutions backed by continuous innovations and leadership position, will give an edge to our partner collaboration. We take a highly collaborative approach with all our partners, irrespective of a business location, and this was no exception,” said Dhanya Thakkar, Senior Vice President, Asia Pacific, Middle East and Africa (AMEA) at Trend Micro. 

“With today’s announcement, we actively expand on opportunities and build on mutual successes, while delivering more benefits, enablement, and rewards for our ecosystem of partners. The Channel Demand Generation’s Program, WeDiscover, offers channel partners greater flexibility on engaging with the market, upskilling their technological knowledge while rewarding top-performing partners. It is our constant efforts to reverberate our strong commitment to help our channel partners generate new business and strengthen our team’s relationship with them,” said Tom Cheeran, Director – Channels, India at Trend Micro.