Autoverse Mobility Unveils Warranty Program, Digital Discovery And EV Certification To Transform India’s Automotive Aftermarket

* New initiatives introduced at Autoverse’s Motor Mechanic Day 2026 to drive trust, accessibility, and future-ready capabilities across the ecosystem

● A first-of-its-kind warranty program enabling multi-brand garages to procure the right parts with confidence

● WhatsApp-based mechanic discovery feature for seamless connectivity

● Unveils Pynoseal, a high-performance underbody coating solution

● EV Mechanic Certification Program to train and certify mechanics in handling electric vehicles

Autoverse Mobility, a leading auto parts digital distributor, providing on-time deliveries and exceptional service to garage owners and vendors, has announced a suite of new initiatives and product launches aimed at strengthening trust, improving access to genuine parts, and building future-ready capabilities across India’s rapidly evolving automotive aftermarket.

Unveiled at Motor Mechanic Day 2026, Autoverse Mobility’s flagship industry event, these initiatives underscore the company’s focus on leveraging technology, partnerships, and skill development to address long-standing challenges in the aftermarket, particularly around part authenticity, discovery of trusted service providers, and readiness for electric vehicles.

The company has introduced a first-of-its-kind warranty program enabling multi-brand garages to procure the right parts with confidence. Powered by an advanced traceability system, the program ensures that genuine parts are verified and tracked across the supply chain. It is currently live for select brands and will be expanded across the broader aftermarket ecosystem.

Additionally, to improve access to trusted service providers, the company has launched a WhatsApp-based mechanic discovery feature. This helps end customers to seamlessly connect with verified garages that use genuine parts, thereby bridging the trust gap in vehicle servicing. Customers can connect through WhatsApp on the given number - 888 499 8600.

On strengthening the after-market ecosystem, Rama Shankar Pandey, Co-founder, Autoverse Mobility said. “As vehicles become more advanced and electrified, the role of mechanics is becoming even more critical to the reliability and safety of mobility. The future of mobility will not just be defined by vehicles, but by the strength of the ecosystem that supports them. For too long, the aftermarket has operated with fragmentation, limited transparency, and unequal access to quality parts and capabilities. By empowering mechanics with the right tools, trust, and opportunities, we are enabling a more reliable, transparent, and scalable aftermarket for India through Autoverse Mobility. Our vision is to fundamentally redefine how India services its vehicles while significantly reducing the need for heavy capex.

Talking about the new initiatives, Mihir Mohan, Founder, CEO, Autoverse Mobility said, “Through our new initiatives, we aim to strengthen an ecosystem where garages can operate with confidence and customers can rely on every repair. As mobility evolves, especially with the shift to electric, enabling mechanics with the right capabilities and access will be critical to the future of the aftermarket. Motor Mechanic Day 2026 reflects our commitment to bringing the industry together while laying the foundation for a more trusted, transparent, and future-ready automotive aftermarket in India.”

In partnership with Paracoat Products Limited, Autoverse Mobility has unveiled Pynoseal, a high-performance underbody coating solution designed to enhance vehicle durability and long-term performance.

As the industry transitions toward electric mobility, the company has also launched an EV Mechanic Certification Program to train and certify mechanics in handling electric vehicles—equipping garages with future-ready capabilities.

The event witnessed active participation from leading automotive component brands, including Sumax Industries, Lumax Auto, and Delux Bearings, showcasing their products and engaging directly with garage partners. The platform also featured Getafix, a garage management system provider, highlighting digital solutions aimed at improving workshop operations and efficiency.

During the event, Rama Shankar Pandey, Co-Founder, Autoverse Mobility, delivered a session on ‘Right to Repair’ and shared key industry insights.

About Autoverse Mobility

Founded by Mihir Mohan in Bangalore, along with Shiv Soni, Krishnakumar (KK) and Rama Shankar Pandey - an automotive aftermarket veteran with over three decades of experience across Bosch, CEO of Hella India, and CEO of Tata Greens’, Autoverse combines strong industry knowledge with a technology-first approach to solving long-standing inefficiencies in the automotive aftermarket.

Autoverse Mobility is an innovative distribution platform dedicated to revolutionizing the Indian automotive aftermarket. Our mission is to streamline the supply chain of genuine auto parts, ensuring multi-brand workshops receive timely deliveries that support safe and reliable vehicle maintenance.

With a keen focus on authenticity and customer satisfaction, Autoverse Mobility is committed to elevating the standards of auto service across the nation. By leveraging cutting-edge technology and a robust logistics network, we aim to be the partner of choice for garages seeking quality and excellence.

Aditya Rikhari, Kutle Khan And Ravator Set The Tone For Coke Studio Bharat Season 4 With Ae Ajnabee

Coke Studio Bharat, the platform celebrating India's diverse musical heritage, kicks off Season 4 with its first track, Ae Ajnabee, a song about the one feeling that never goes out of style: longing. Featuring the warm, effortless charm of Aditya Rikhari alongside the evocative artistry of folk maestro Kutle Khan and Ravator’s production, the track is a conversation between eras, between the love that was written in letters and the love that lives in unsent messages.

Ae Ajnabee explores the simple yet universal truth, that while the language of love has changed, the ache beneath it remains the same. From the quiet of stolen glances and handwritten poetry to the restlessness of late-night texts and almost-confessions, the song traces longing across time without choosing sides. It doesn't romanticize the past or rush toward the present, it lets both coexist, breath by breath.

Musically, the track mirrors this emotional bridge. Folk-rooted melody and contemporary pop find each other naturally here, shaping a track that carries tradition while breathing in the present. Rikhari anchors the song in the relatable and the real, while Kutle Khan brings a local depth and soulfulness that feels as old as longing itself. Ravator ties these worlds together, giving the track a finish that feels new, while keeping everything that matters intact. The result is a song that sits comfortably with someone who grew up on soulful melodies and someone discovering love for the very first time.

Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India and Southwest Asia, said, “Indian music today is not confined to one lane. Listeners move between folk, indie, electronic and many more genres. With Ae Ajnabee, Coke Studio Bharat bridges generations, cultures and sonics.

We are excited to have opened the season with the extremely talented teen heartthrob Aditya Rikhari whose fandom combined with folk maestro Kutle Khan's roots celebrates the very core of Coke Studio Bharat. DJ Ravator has done an amazing job at bringing these 2 diverse worlds into one melting pot that marks the start of Coke Studio Bharat 4.”

Aditya Rikhari said, “Ae Ajnabee captures a feeling many of us have experienced. Wanting someone, missing someone, and not always having the words for it. What stands out to me is that the song doesn’t try to over-explain that emotion; it simply allows it to exist. Coke Studio Bharat gave us the space to approach it honestly and believe that truth is what listeners will respond to.”

Kutle Khan said, "Folk music has always carried the history of longing, it is built from it. With Ae Ajnabee, we weren't trying to recreate something old, we were letting something old speak in a new voice. That, to me, is what music should do, and Coke Studio Bharat created a space where that conversation is possible."

Ravator said, "This song felt very instinctive from the start. For me, the approach to production was simple. Protect the emotion at the centre of the track. Aditya and Kutle Khan brought so much feeling to it that I just followed that energy. It was about listening carefully and building around what was already there.”

In opening with Ae Ajnabee, Season 4 reminds listeners that while sounds evolve, emotions endure. The journey ahead continues to explore those shared truths through voices that define today and traditions that shaped yesterday.

Why Amazon.in’s Zero Referral Fees For Products Upto ₹1,000 Could Be A Gamechanger For India’s Small Businesses

For many small businesses, the cost of selling online directly shapes how quickly their business grows. Lower fees may improve savings; seller may make pricing more competitive and also give sellers the confidence to expand their product range.

Starting March 16, Amazon India expanded zero referral fees for over 12.5 crore products priced under ₹1,000 across 1,800+ categories, while also reducing Easy Ship fees by more than 20% for products under ₹300. Together, these changes may help sellers save up to 70% in total selling fees.

Here are seven ways zero referral fees may help small businesses grow online.

1. Better pricing for everyday products

This is especially important for products under ₹1,000, everyday items such as apparel, home essentials, electronics accessories, toys, and kitchenware where customers can discover a wide selection at better prices.

2. More room to expand product catalogues

High selling costs often force small businesses to limit what they list online. Many sellers start with just a few products. Lower fees make it easier to expand. Sellers may now list everyday products from T-shirts and earphones to sarees, bed sheets, toys, and kitchen appliances. For many entrepreneurs, this makes expanding their catalogue a natural next step.

3. Better earnings on every unit sold

For small sellers, every unit sold matters. Even modest savings on each product may add up when hundreds or thousands of units are shipped every month. Lower referral fees and logistics costs may improve the savings on individual products. For example, earphones priced at ₹798 and sold through Fulfilled by Amazon may now save sellers ₹139 per unit — a 56% reduction in fees.

For businesses selling in volume, these savings may give a meaningful boost to monthly savings.

4. Faster inventory turnover

Competitive pricing doesn’t just benefit customers — it accelerates sales for sellers. When products move faster, inventory turns over more quickly and less capital remains tied up in unsold stock. Incentives for shipping multiple items in one package may amplify this further. When sellers ship more than one unit in a single box, they can potentially save up to 90% in selling fees for the second unit onward.

5. Easier access to customers across India

One of the biggest advantages of e-commerce is the ability to reach customers nationwide. Programs like Easy Ship empower sellers to operate from their own premises while seamlessly reaching customers across the country, as Amazon manages pickup and delivery. With Easy Ship fees now reduced by more than 20% for products priced under ₹300, the cost of shipping becomes even more manageable. This may help more businesses — especially those in Tier 2 and Tier 3 cities — reach customers across India.

6. Lower barriers for new sellers

Starting an online business can feel like a leap of faith, especially for first-time entrepreneurs with limited capital. Expanding zero referral fees for products up to ₹1,000 to over 12.5 crore products significantly lowers the cost of listing products online. This may make it easier for new sellers — including artisans, small manufacturers, and homegrown brands — to try selling online. It paves the way for more and more entrepreneurs to discover e-commerce as a powerful engine for growth.

7. More opportunity to reinvest in the business

Lower referral fees may lead to more savings, empowering sellers to reinvest in their own growth. Many use these savings to improve packaging, run advertising campaigns, expand their product range, or hold more inventory. Last year’s fee reductions showed that when the economics improve, sellers often respond by investing more confidently in their growth. With savings now available across a much larger range of products, this cycle of reinvestment could become even stronger.

Karnataka Government And NuernbergMesse India Join Hands To Co-Locate Embedded World India With Bengaluru Tech Summit 2026

Highlights:

Strengthening India’s role in the global embedded systems and semiconductor ecosystem

Bringing together global hardware innovators and India’s rapidly expanding digital technology ecosystem

Creating a unified platform for embedded technologies, semiconductors, AI devices and IoT innovation

The 29th edition of the Bengaluru Tech Summit has further strengthened its position as one of Asia’s most influential technology platforms with the announcement of a major new collaboration. The Department of Electronics, Information Technology, Biotechnology, Government of Karnataka, and NuernbergMesse India today announced that embedded world India will be co-located with Bengaluru Tech Summit 2026, to be held from 17–19 November 2026 at the Bangalore International Exhibition Centre (BIEC).

India’s embedded systems market is growing rapidly, driven by demand across smart manufacturing, electric mobility, telecommunications, healthcare and connected devices. Government initiatives such as the India Semiconductor Mission and production-linked incentives have attracted over USD 21 billion in semiconductor investments, strengthening India’s role in global supply chains. The market is projected to grow from USD 34.3 billion in 2023 to over USD 100 billion by 2032, with India contributing nearly 20% of the global semiconductor design workforce.

Karnataka contributes around 10% of India’s electronics output and is the country’s largest semiconductor design hub. The State is home to over 100 fabless chip design firms, generating nearly 40% of India’s electronic design output and hosting about half of the nation’s electronic product companies.

Against this backdrop, the co-location of embedded world India with BTS in Bengaluru will create a dynamic marketplace where embedded hardware, advanced system design, AI-powered devices and IoT technologies converge to drive new collaborations and innovations.

Shri Priyank Kharge, Hon’ble Minister for IT, Bt and Rural Development & Panchayat Raj, Government of Karnataka, said, “Karnataka has long been at the forefront of India’s technology revolution and today plays a critical role in the global semiconductor design ecosystem. Bengaluru hosts some of the world’s largest semiconductor design centres and a thriving deep-tech innovation community. Being India’s No.1 ESDM hub and home to 50% of the country’s electronic product companies, the state offers a strong foundation for this initiative. Bengaluru Tech Summit, as a leading global technology platform, is a natural partner, enabling deeper global partnerships and strengthening Karnataka’s position as a global centre for embedded systems and semiconductors."

“Karnataka is already the leader in India’s semiconductor and ESDM ecosystem,” said Dr. N. Manjula, IAS, Secretary to the Government of Karnataka, Department of Electronics, IT, Bt and Science & Technology, “By hosting embedded world India alongside the Bengaluru Tech Summit, we are creating opportunities for our startups, MSMEs and research institutions to directly engage with global technology leaders. It also reflects our commitment to strengthening the entire semiconductor and ESDM value chain, from design and embedded systems to advanced electronics manufacturing.

The MoU for this collaboration was signed by Shri Rahul Sharanappa Sankanur, IAS, Managing Director, Karnataka Innovation and Technology Society (KITS) and Director, Department of Electronics, IT & Bt, Government of Karnataka, and Sonia Prashar, Managing Director, NuernbergMesse India.

Highlighting Bengaluru's unmatched credentials, Sonia Prashar said, “Bengaluru has long been recognized as the Silicon Valley of India, with a strong concentration of semiconductor design centres, electronics manufacturers and technology innovators. Co-locating embedded world India with the Bengaluru Tech Summit will create a powerful platform for the embedded systems community, enabling global companies and Indian innovators to collaborate, exchange knowledge and explore new market opportunities. This partnership will act as a powerful industrial bridge, further strengthening more than two decades old relationship between Karnataka and Bavaria.”

Bengaluru Tech Summit 2026 is expected to bring together 1,800+ exhibitors, 25,000+ delegates, 1,000+ startups and over 60,000 business visitors from more than 75 countries. Participation will span key sectors including deep tech, frontier technologies, electro-semiconductors, electric mobility, health and biotechnology, digital infrastructure and data centres, making it one of Asia’s most influential platforms for technology innovation and collaboration.

The co-location of embedded world Exhibition India with the 29th Bengaluru Tech Summit marks an important step in strengthening collaboration between global hardware innovation and India’s fast-growing digital technology ecosystem. The collaboration also reinforces the strong and growing technology relationship between Karnataka and global innovation hubs, further positioning Bengaluru as a leading centre for embedded systems, semiconductor design and next-generation electronics innovation.

Frido Launches Its First Retail Store In Bengaluru At Phoenix Mall of Asia

* Marks a Major Milestone in the Brand’s National Retail Expansion Strategy

Frido, India’s leading D2C ergonomics and comfort solutions brand, has unveiled its first retail store in Bengaluru at Phoenix Mall of Asia, strengthening its presence in one of the country’s most dynamic professional hubs. With this, the brand is set to open additional stores at Bharatiya Mall and Lulu Mall, further expanding its reach in Bengaluru.

The launch marks a significant milestone in Frido’s national retail expansion journey and follows its rapid offline scale up across key metros. It also highlights the brand’s strategic focus on high intent urban markets, with Bengaluru emerging as a key city in the growing preventive wellness and ergonomic solutions category, driven by its strong base of IT, startup and corporate professionals.

The store is designed as a full-scale experiential hub rather than a conventional retail outlet. The space integrates the brand’s core verticals like Home, Walk, Work, Orthotics and Mobility in an integrated yet differentiated format, enabling customers to engage with products through guided trials and hands-on exploration.

A key highlight of the store is its diagnostic-led approach to comfort. It features advanced foot analysis and in-house podiatrist consultations, allowing customers to receive real-time insights into pressure distribution, arch support and posture alignment. The Bengaluru outlet reinforces this commitment to personalized wellness by offering structured product discovery experiences built around education, validation and informed decision-making.

Ganesh Sonawane, Co-Founder & CEO at Frido, said, “Bengaluru is one of India’s most dynamic professional ecosystems. We see a strong culture of preventive health awareness here, especially among individuals navigating long desk hours and high-performance work environments. While discovery today begins online, purchase decisions in ergonomic categories require physical validation. Our Phoenix Mall of Asia store is designed as an experience hub where customers can truly understand how comfort solutions work for their body. This launch is not just about entering a new city, it’s about deepening our omnichannel presence in markets that are shaping the future of wellness consumption in India.”

The Bengaluru launch is part of Frido’s larger Phase 1 retail roadmap to build a strong network of experience-led stores across major Indian metros. As the brand works towards scaling to 100 stores by FY27, its offline expansion is driven by a clear consumer shift that while discovery begins online, customers increasingly seek physical validation before purchasing ergonomic and mobility solutions. The new store addresses this need through guided trials and expert-led engagement, strengthening Frido’s omnichannel presence as it expands its national footprint.

Livpure Extends Its Strategic Partnership With Gujarat Titans For IPL 2026

Livpure, one of India’s most trusted and customer-centric brands committed to enhancing consumer well-being, today announced the extension of its partnership with Gujarat Titans, the Ahmedabad-based IPL franchise, for the upcoming 2026 season. Continuing as the team’s Exclusive Water Purifier and Kitchen Appliance Partner, Livpure will leverage the scale and cultural relevance of cricket to strengthen its brand visibility and deepen engagement with younger, urban consumers.

The extended association marks a strategic move in Livpure’s growing presence within the sports ecosystem. As the brand accelerates its expansion into the kitchen appliances category, the partnership will serve as a key platform to build salience for its evolving portfolio of smart, efficient, and design-led home solutions among aspirational audiences.

Speaking about the partnership, Mr. Rakesh Kaul, Managing Director of Livpure, said, “Cricket in India is far more than a sport, it is a shared cultural emotion that brings millions of people together and shapes conversations across the country. For Livpure, this makes it a powerful platform to build deeper and more meaningful connections with consumers. Extending our association with Gujarat Titans allows us to tap into this high-engagement ecosystem while strengthening our relevance among new-age consumers. As we continue to evolve into a more holistic consumer brand, this partnership will play an important role in reinforcing Livpure’s positioning as a modern, dynamic brand aligned with the needs of today’s India.”

Together, Livpure and Gujarat Titans aim to build on the momentum of their partnership, bringing it to life through dynamic digital campaigns, engaging television integrations, and immersive on-ground activations. By connecting with millions of cricket fans across the country, Livpure looks to strengthen its presence as a trusted name in water and kitchen solutions while driving deeper consumer engagement.

About Livpure

Livpure is one of India’s most trusted and customer centric brands. For over 10 years, Livpure has been delivering health, comfort and innovation to more than 1 million satisfied customers across India. Livpure offers a wide range of wellness-focused products, including water purifiers, subscription-based water purifiers, home appliances, mattresses, sleep accessories, and smart home solutions.

Manufactured and assembled under high hygiene and quality standards in its state-of-the-art R&D facility, each Livpure offering is engineered to minimize environmental impact while ensuring reliability, performance, and design excellence. Supported by a pan-India distribution network and 1000+ certified engineers, Livpure ensures seamless service to households nationwide. As part of the SAR Group, established in 1988, Livpure operates with a long-term commitment to purity, wellness, social equity and sustainable innovation.

Driven by technocrats and visionaries, the mission is to make “crafted for your wellbeing” a promise in every Indian household. For the latest news and developments, please visit https://livpure.com/.

Vedanta Chairman Anil Agarwal Calls For Entrepreneur-Led Transformation To Reduce Imports And Power Atmanirbhar Bharat

Vedanta Chairman Anil Agarwal has urged the government to entrust Indian entrepreneurs with greater responsibility in the natural resources sector, highlighting their proven track record in building world-class industries such as telecom, aviation, ports, steel, cement, and power EPC.

Drawing on his assessment of 24 public sector enterprises across hydrocarbons, minerals, metals, and fertilizers, Agarwal noted that these companies possess robust human capital and untapped potential. He emphasized that with entrepreneurial leadership and investment, these PSUs can significantly enhance domestic production and reduce import dependency.

Agarwal said India has already achieved remarkable success in agriculture—“above the ground”—and must now replicate that momentum in “below-the-ground” sectors like mining and hydrocarbons, where the country holds strong geological advantages.

Citing the transformation of Hindustan Zinc and BALCO, he pointed out that strategic investments and advanced technologies led to a fivefold increase in employment and a 10–15 times surge in production, while also catalyzing the growth of downstream industries.

Agarwal underscored that such a model could be replicated across PSUs without job losses, despite funding challenges, ultimately contributing to the vision of an Atmanirbhar Bharat.