Frido, India’s leading D2C ergonomics and comfort solutions brand, has unveiled its first retail store in Bengaluru at Phoenix Mall of Asia, strengthening its presence in one of the country’s most dynamic professional hubs. With this, the brand is set to open additional stores at Bharatiya Mall and Lulu Mall, further expanding its reach in Bengaluru.
The launch marks a significant milestone in Frido’s national retail expansion journey and follows its rapid offline scale up across key metros. It also highlights the brand’s strategic focus on high intent urban markets, with Bengaluru emerging as a key city in the growing preventive wellness and ergonomic solutions category, driven by its strong base of IT, startup and corporate professionals.
The store is designed as a full-scale experiential hub rather than a conventional retail outlet. The space integrates the brand’s core verticals like Home, Walk, Work, Orthotics and Mobility in an integrated yet differentiated format, enabling customers to engage with products through guided trials and hands-on exploration.
A key highlight of the store is its diagnostic-led approach to comfort. It features advanced foot analysis and in-house podiatrist consultations, allowing customers to receive real-time insights into pressure distribution, arch support and posture alignment. The Bengaluru outlet reinforces this commitment to personalized wellness by offering structured product discovery experiences built around education, validation and informed decision-making.
Ganesh Sonawane, Co-Founder & CEO at Frido, said, “Bengaluru is one of India’s most dynamic professional ecosystems. We see a strong culture of preventive health awareness here, especially among individuals navigating long desk hours and high-performance work environments. While discovery today begins online, purchase decisions in ergonomic categories require physical validation. Our Phoenix Mall of Asia store is designed as an experience hub where customers can truly understand how comfort solutions work for their body. This launch is not just about entering a new city, it’s about deepening our omnichannel presence in markets that are shaping the future of wellness consumption in India.”
The Bengaluru launch is part of Frido’s larger Phase 1 retail roadmap to build a strong network of experience-led stores across major Indian metros. As the brand works towards scaling to 100 stores by FY27, its offline expansion is driven by a clear consumer shift that while discovery begins online, customers increasingly seek physical validation before purchasing ergonomic and mobility solutions. The new store addresses this need through guided trials and expert-led engagement, strengthening Frido’s omnichannel presence as it expands its national footprint.
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