JioHotstar Introduces ‘Shop The Look’, A Seamless Product Experience Linking Content To Commerce

* The in-stream commerce feature is live with NEWME as the first commerce partner for the latest season of MTV Splitsvilla

Imagine watching a show on your mobile phone and wanting to own a look that catches your eye on screen. JioHotstar brings that moment to life with Shop the Look, a first-of-its-kind contextual commerce experience available exclusively on mobile, designed to integrate discovery and purchase seamlessly into the viewing journey, allowing audiences to explore and shop what inspires them in real time - without disrupting playback or leaving the app. This marks a significant step in the evolution of streaming from attentive viewing to intent-led interaction.

Built as a native product capability within the JioHotstar platform, Shop the Look has gone live with NEWME as its first commerce partner, debuting with the latest season of MTV Splitsvilla, which premiered on January 9th. As episodes stream, looks featured on-screen surface contextually within a dedicated shopping layer, enabling viewers to browse curated or similar styles and complete purchases instantly. The entire flow – from discovery to payment and address confirmation – is completed within the JioHotstar ecosystem, ensuring a smooth, uninterrupted viewing experience.

While fashion is the first category to go live, Shop the Look has been engineered as a scalable, modular product, built to support additional adjacencies such as beauty, accessories, food and grocery, allowing JioHotstar to evolve this capability across diverse content environments as audience behaviour and use cases expand. By embedding commerce directly into premium content, the platform ensures that shopping remains intuitive and optional, activated only when viewers choose to engage, preserving the integrity of storytelling while enabling real-time interaction.

Commenting on the launch, Bharath Ram, Chief Product Officer - JioStar said, “Shop the Look is a product innovation built around one clear principle: the viewing experience should always come first. Our teams focused on designing a system that feels effortless for viewers – where discovery, decision-making, and checkout happen naturally within the flow of content. While fashion is the starting point, the product has been architected to scale across categories, formats, and future use cases. This is a foundational step in how we imagine the possibilities of streaming, not just as a place to watch, but as a platform that responds intelligently to audience intent.”

Speaking about the feature, Sumit Jasoria, Co-founder & CEO, NEWME, said, “Shop the Look represents a meaningful shift in how content and commerce come together. What stands out is how seamlessly JioHotstar’s and NEWME’s product teams have embedded commerce into the viewing journey—meeting audiences at the exact moment inspiration strikes, without disrupting the experience. By removing friction through intelligent, in-stream discovery and native checkout, the platform turns relevance and timing into real outcomes. We are excited to be the first brand to partner with JioHotstar on a thoughtfully built, scalable feature that opens up powerful new ways to engage with our audience.”

For brands, Shop the Look introduces a new way to participate in the viewing journey, as relevant extensions of what audiences are already engaged with. By connecting brands with viewers at moments of high intent, the feature enables more meaningful engagement while maintaining a seamless, uninterrupted content experience for audiences. With Shop the Look, JioHotstar continues to push the boundaries of product-led innovation, building a future-ready streaming platform where technology, content, and commerce work together to create intuitive, scalable and viewer-first interactions.

JioHotstar

With 450 million monthly average users and a library of more than 300,000 hours of programming, JioHotstar is one of the largest streaming services in the world. Content is available in 19 languages - spanning movies, originals, live sports, live events, anime and kids’ entertainment as well as TV shows from the over 100 channels in the JioStar network. JioHotstar is available to Android, iOS and web users on https://www.hotstar.com/in.

Five Reasons To Visit Abu Dhabi During Ramadan

From mid-February to mid-March 2026, spend the festive month in Abu Dhabi and enjoy night markets, late night feasts and family-friendly activities

Ramadan is one of the most special times of the year in Abu Dhabi, with unforgettable experiences filled with discovery, tradition and cultural immersion. It’s a time where the emirate takes on an even warmer, welcoming glow shaped by community and connection. From serene mornings to lively, culture-rich evenings, Ramadan is a meaningful way to experience the destination, whether you’re discovering Abu Dhabi for the first time or returning to a place that already feels like home.

From Thursday 19 February to Thursday 19 March 2026 (start and end dates subject to moonsighting), visitors are invited to embrace the spirit of Ramadan in Abu Dhabi, where every day brings something new to explore and every night comes alive with flavour, celebration and community.

What Ramadan feels like in Abu Dhabi

A visit to Abu Dhabi during Ramadan will add extra richness to your experience. There’s already so much to see, do and discover here, and the 
spirit of the holy month offers the perfect opportunity to both enjoy the emirate’s attractions and discover new flavours and cultural traditions.

Why visit during Ramadan

Explore a unique culinary scene that brings community together

As sunset approaches, the emirate prepares for one of the most cherished moments of the day: iftar. Restaurants across Abu Dhabi – from beachfront hotels to heritage-inspired venues – curate special menus that guests can enjoy for the fast-breaking meal. Expect a variety of options from Emirati dishes and global flavours, as well as special experiences including desert iftars and iftars at the zoo – all with a side of warm hospitality that makes every meal special.

Enjoy a destination alive well into the early hours

After dinner, Abu Dhabi continues to stay awake. Ramadan tents – traditional gathering spaces set up during the holy month where people come together to share suhoor, the pre-dawn meal and spend time with family and friends – sit alongside outdoor lounges and restaurants across Abu Dhabi. It is one of the most special ways to experience the month, with relaxed gatherings, game nights and a lively social scene that lasts long into the night. Many venues across the city and beyond stay open later than usual, making for plenty of opportunities to spend more time with loved ones.

Spend your days exploring culture

Across the emirate, cultural sites are buzzing with seasonal activities during Ramadan. Visitors can wander through the museums of Saadiyat Cultural District, home to Louvre Abu Dhabi, the newly opened Zayed National Museum, Natural History Museum Abu Dhabi and the immersive digital art experience teamLab Phenomena, offering moments of discovery and creativity throughout the day. Elsewhere, visitors can explore heritage at Qasr Al Hosn and House of Artisans, or take a guided tour of the Sheikh Zayed Grand Mosque, one of the world’s most celebrated architectural landmarks.

Shop and explore a destination that stays open late

Ramadan brings extended hours at malls and retail destinations across Abu Dhabi, creating lively evenings perfect for shopping and strolling. Pop-ups, seasonal collections and late-night retail experiences add to the festive atmosphere, offering visitors more time to browse and discover.

Feel the warmth of genuine Emirati hospitality and a deep sense of community all around you

Ramadan deepens the feeling of welcome that Abu Dhabi is known for. Visitors can experience this hospitality by learning about Emirati coffee customs at Bait Al Gahwa, witnessing the firing of the cannon in iconic locations across Abu Dhabi – a historic tradition that marks the end of the daily fast at sunset – and joining community iftars or observing local volunteering initiatives that reflect the spirit of giving.

Abu Dhabi’s blend of rich flavours, cultural traditions and warm community spirit makes Ramadan a memorable time to experience the destination. Every sunset brings a new moment to enjoy, every meal is an opportunity to connect and every night reveals the vibrancy of the emirate.

Plan your visit and discover more about Ramadan in Abu Dhabi: visitabudhabi.ae/en/campaign/ramadan-in-abu-dhabi

About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions.

By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae/

Nestlé CEREGROW Launches New Brand Film; Spotlights The Importance Of Nutrient-Dense Meals For Kids

CEREGROW, Nestlé India’s nutrition brand for kids, has launched its latest brand film rooted in a simple but powerful insight – Kids have small tummies; It’s easy to fill them up but filling them with nutrition is the key difference.

Through a relatable narrative where the ‘wise kid’ educates her mom about nutrition, the film brings to light an everyday reality faced by parents of young kids: while little ones often eat small portions, those limited amounts need to deliver meaningful nutrition. The campaign highlights why nutrient dense foods like CEREGROW can help during early childhood, when growth and development are at their peak.

Speaking about the campaign, Mr. Vineet Singh, Head – Nestlé Nutrition, India, said, “Early childhood is a critical phase of growth and development, and nutrition plays a vital role during these formative years. Kids have small stomachs, needing nutrient-dense foods to ensure appropriate nutrition. Through this film, we aim to reassure parents that in addition to the food they lovingly prepare, CEREGROW, made from grains and milk, and with nutrients such as Protein, Iron and Omega 3(ALA) can help support normal growth and development.”

Formulated for kids between the ages of 2 to 6 years, CEREGROW multigrain cereal is made with the goodness of wheat, rice, oats, milk and fruits. It is a source of 19 key nutrients, including:

Protein to help support normal muscle growth

Calcium & Vitamin D to help support normal bone growth

Omega 3 (ALA) to help support normal brain development.

As per of Nestlé’s ongoing commitment to young kids’ nutrition, the product contains no refined sugar and no preservatives.

There is a strong 360-degree campaign planned to amplify the brand film launch across multiple touchpoints. The film will unfold across TV and digital platforms in multiple languages. To further amplify the product benefits, short form snackable videos will also be going live across digital and social platforms.

Link to the film: https://www.youtube.com/watch?v=uYi3SejYmY8

RSPL Group’s Ghadi Detergent Celebrates India’s Everyday Moments With Its New Campaign Film, ‘Anokhe Desh Ke Anokhe Mael’

The campaign showcases the essence of Indianness through everyday moments we all experience, with stains that Ghadi — understanding every ‘mael’ of life — can truly handle

RSPL Group’s flagship brand, Ghadi Detergent, has unveiled its new campaign film, titled ‘Anokhe Desh ke Anokhe Mael.’ The film depicts the country’s rich culture in food, traditions, and real-life stains, reinforcing its core belief of being a brand truly made in India, for India— ‘Bharat Mein Bana, Bharatiyon Ke Liye Bana.’

The film takes viewers on a visually striking journey across day to day life in India, with everything reimagined through the world of clothes. Through its depiction of daily-life situations, from children at play, to everyday commutes in bustling train compartments, to festive gatherings, working in factories, people from different walks of life are shown living their life to the fullest—eating, working, travelling, and playing—leaving behind varied, real-life stains. Anokhe Desh ke Anokhe Mael captures this essence of Indianness, and in doing so, Ghadi reinforces its understanding of Indian homes, echoing the belief that Har Mael ko Samjhata hai Ghadi.

Speaking on the launch of the campaign, Mr. Rahul Gyanchandani, Joint Managing Director, RSPL Group, said, "With Anokhe Desh ke Anokhe Mael, Ghadi reiterates it’s belief in understanding every kind of stain that leaves a mark, not just on clothes, but on the lives of people. It also reflects RSPL Group’s journey with India—one that celebrates the country’s cultural, linguistic, and geographic diversity, and the rich spectrum of colours that represent its people.”

A distinctive visual metaphor at the end of the film uniquely portrays the entire world of clothes seamlessly fitting into a single bucket—symbolising how Ghadi embraces India and brings together countless stories, colours, and stains under one promise of care and reliability.

About RSPL Group

RSPL Group is one of India’s leading and fastest-growing FMCG conglomerates, built on a legacy of trust, value, and consumer-centric innovation. Established in 1988 with the iconic Ghadi detergent, the Group today has a diversified portfolio spanning fabric care, home and personal care, dairy and packaged foods, lifestyle and footwear, agri-products, and renewable energy. With a strong presence across urban and rural India and an expanding international footprint in markets such as Bangladesh, Nepal, Ethiopia, and Dubai, RSPL continues to deliver high-quality and affordable products that enhance everyday life.

The Group employs over 25,000 people and remains committed to sustainable and responsible growth. Through its CSR initiatives led by Laxmi Devi Dayal Das Charitable Trust and RSPL Welfare Foundation, RSPL actively supports programmes in education, healthcare, environment, animal welfare and community development nationwide.

Products & Brand: Household Products: Ghadi Detergent Powder, Ghadi Detergent Cake, Ghadi Smartmatic Machine Wash, Xpert Dishwash Bar and Liquid, Personal Care Products: Glori Soap & Handwash and Venus Crème bar, Hygiene Care Products: Proease Sanitary Napkins, Luxury Baby Diaper - Lovingle, Life Style & Fashion: Red Chief & Red Chief Sports Shoes, Zuup by Red Chief, Dairy: Namaste India Foods (Dairy products, dairy beverages), Namaste India Ice Cream, Chemical Division: SOKA(soda ash), Agri products: Gangotri.

5 Essential Tips To Keep Winter Flu And Pneumonia At Bay This Season!

As winter continues, coughs, colds, and seasonal infections like flu and pneumonia are at their peak. Colder weather makes it easier for viruses to spread, which means more people may fall sick. The good news? You can stay ahead by taking simple steps to protect yourself and your family—like washing hands often, eating well, and staying warm.

Figuring out if it’s the flu or something more serious can be tricky because many symptoms overlap. Fever, cough, tiredness, sore throat, body aches, and even shortness of breath can all point to respiratory infections like flu or pneumonia. If these symptoms persist or worsen, it’s best to check with a doctor.

Dr Arun Wadhwa, MBBS, MD – Pediatrics, Dr Arun Wadhwa Clinic, Delhi, emphasizes the importance of accurate diagnosis during this season, “With winter illnesses on the rise, getting the right diagnosis is key to recovery and avoiding complications. If you’re feeling unwell, don’t ignore it—consult a doctor early to stay safe and healthy.”

The Need for Timely Testing

In our fast-paced lives, nobody wants to be sidelined by illness. That’s where rapid testing comes into play, offering a quick and efficient way to diagnose respiratory illnesses like the flu and pneumonia.

Dr Sonu Bhatnagar, Medical Affairs Director, Infectious Diseases, Abbott, highlighted the significance of timely testing, “Testing plays a crucial role in managing respiratory infections effectively. Rapid testing options are available for various respiratory illnesses, allowing for quick and accurate diagnosis.”

Here are some simple steps for you to take care of your health during this season:

Get Tested: Knowing what’s making you sick is the first step to getting better. If you have symptoms of a respiratory infection, talk to your doctor and consider a quick test. Rapid tests help give fast answers, empowering your doctor choose the right treatment so you can recover sooner.

Monitor Your Condition: Keep an eye on your symptoms and their intensity. If your fever is rising or any symptoms are worsening, consult your doctor immediately.

Seek Treatment: With early diagnosis, you can promptly seek treatment. Make sure to properly adhere to the full course of medication and guidelines your doctor may have prescribed, to help relieve symptoms and fight the infection.

Take Care of Yourself: Get plenty of rest and sleep. Take it easy, stay well hydrated (such as with water, broths, coconut water, or fresh juice), and eat healthy.

Stay Home: If you are experiencing symptoms of illness, you should isolate so you can take time to recuperate, while also ensuring the infection is not spread further to other people.

With winter in full swing, it’s important to stay ahead and protect your health. If you’re feeling well, keep up simple preventive habits—like washing hands, wearing a mask in crowded places, and maintaining distance. Vaccines for flu and pneumonia are one of the best ways to stay protected. By taking these steps, you can enjoy the season safely and keep your loved ones healthy. Here’s to a winter full of warmth and wellness!

Restaurant Brands Asia, Burger King® Operator To Be Acquired By Aayush Madhusudan Agrawal’s Inspira Global

Inspira Global, promoted by Aayush Madhusudan Agrawal to acquire controlling stake in RBA @ ₹ 70 per share, representing ~10% premium to today’s closing price, and support the longterm growth of RBA.

Restaurant Brands Asia Ltd. (RBA), the operator of Burger King® in India and Burger King® and Popeyes® in Indonesia and existing promoter of RBA i.e. QSR Asia Pte. Ltd.(majority owned by Everstone Capital) today announced that they have entered into definitive agreements pursuant to which Inspira Global will acquire a controlling interest in RBA, subject to applicable approvals. The proposed transaction marks the complete exit of QSR Asia Pte. Ltd., in line with its planned investment lifecycle.

The transaction will be executed inter-alia through Lenexis Foodworks Private Limited, Inspira Global’s food and beverage arm that has over a decade of experience in the Quick Service Restaurants (QSR) space owning and operating 250+ Chinese Wok restaurants across 45+ cities in India. In addition to acquiring the entire 11.26% shareholding of QSR Asia Pte. Ltd. for ~₹460 crore, Inspira Global proposes to infuse ~₹900 crore through a preferential allotment of equity shares and ~₹600 crore through the preferential allotment of warrants. These transactions will trigger an open offer to public shareholders of RBA. The proposed transaction is subject to the fulfilment of customary conditions precedent, including the receipt of applicable shareholders and regulatory approvals, including from Competition Commission of India and will be in accordance with the SEBI Takeover Regulations.

Speaking about this development, Rajeev Varman, Whole-time Director and Group Chief Executive Officer, Restaurant Brands Asia, remarked, “We are excited to welcome Aayush Agrawal and Inspira Global as our new promoter. With their strong track record of value creation in India, long-term capital support and strategic alignment, we believe this will enable us to continue our strong growth journey.

RBA will continue to operate with its existing leadership team, operational structure and brand identity fully intact as we remain firmly focused on executing our growth plans.”

Commenting on the development, Aayush Madhusudan Agrawal, Inspira Global, said, “We have significant admiration for the work done by the RBA team in building the business so far. We see this acquisition as a long-term value creation initiative through focused sustainable growth and realizing the true potential offered by the market. We will continue to build and grow this business, inline with the vision of RBA and are excited to work together with the existing management team. The investment strengthens Inspira Global’s focus on consumer businesses and deepens our presence in the high-growth QSR segment, aligned with our emphasis on brand stewardship, operational excellence and disciplined capital deployment.”

Rafael Odorizzi, President Asia-Pacific, Restaurant Brands International, the owner of the Burger King® and Popeyes® brands, added, “We are pleased with Inspira Global’s commitment to making a significant investment in RBA and look forward to working with them as long-term partners. Building on the solid operational foundation established by the existing management team, we believe this partnership can take the business to new heights.”

Reflecting on the journey of building Burger King in India since its inception, Sameer Sain, Co-Founder & Group CEO, Everstone Group, said, “We opened India’s first Burger King 12 years ago with a distinctive menu, an exceptional management team, and the ambition to build a marquee QSR brand. Today, with over 575 outlets, those foundations remain firmly in place, and the business is well positioned for its next phase of growth. As Everstone’s journey concludes, we pass the baton to an exceptional new promoter, who is demonstrating deep commitment to the business and a clear, long-term vision.”

The transaction was advised by Bathiya Advisors and Motilal Oswal Investment Advisors Limited is manager to the open offer.

About Restaurant Brands Asia Limited (Formerly known as Burger King India Limited)

Restaurant Brands Asia Limited is the national master franchisee of the Burger King® brand in India. It has exclusive rights to develop, establish, operate and franchise Burger King® branded restaurants across India. RBA’s subsidiaries are exclusive national master franchisees of Burger King® and Popeyes® in Indonesia.

About Inspira Global

Inspira Global an established Indian group, promoted by Aayush Agrawal and Madhusudan Agrawal, with diversified interests spanning real estate, food and beverage, pharmaceuticals, luxury home products and clean energy. The group focuses on building scalable, future-ready businesses anchored in strong governance, professional leadership and long-term value creation. Through its food and beverage vertical, Lenexis Foodworks Private Limited; Inspira Global is committed to developing a portfolio of consumer-facing brands across QSR and allied segments. Its flagship QSR brand, Chinese Wok, operates over 250+ company-owned restaurants across 45+ cities in India, reflecting an established and scalable model.

Uber Black Set To Double Fleet Size In 2026 Expands Availability Of Its Premium Rides Across Delhi, Mumbai And Bengaluru

Uber, one of India’s leading ridesharing apps, today announced an expansion push of its premium mobility offering - Uber Black - by accelerating growth of its fleet to double the current size in 2026. Reinforcing its focus on delivering high-quality, reliable experiences for riders who value comfort and premium service standards, Uber is doubling down on the premium mobility segment.

Operating in Delhi, Mumbai and Bengaluru, Uber Black brings high quality vehicles with top rated drivers to riders who seek elevated comfort, refined service, and dependable experience. Built as business class of back seats, Uber Black service is also being offered through special Uber Black Zones at Airports that offer dedicated, premium pickup areas for luxury rides, notably at Bengaluru Airport (BLR) (Terminals 1 & 2) and Mumbai Airport (CSMIA) (Terminal 2, P6), designed for seamless, expedited pickup with higher-end vehicles

To support the expansion of premium supply, Uber announced a Series A investment in Carrum, a fleet management company backed by the CarDekho Group. Carrum has been a trusted fleet partner for Uber, consistently delivering high-quality vehicles and dependable service on the platform and the investment will help them expand their fleet and scale operations.

Uber also recently rolled out the Reserve feature on Uber Black in Delhi, enabling riders to book premium rides in advance. The new feature will allow riders to pre-book their rides from 2 hours to up to 90 days in advance, adding an additional layer of certainty when they want to ride Uber Black.

Prabhjeet Singh, President, Uber India and South Asia, said, “We’re witnessing strong demand for premium mobility in India, driven by riders who value comfort and elevated service standards. Our focus is on continuing to raise the bar on quality and service, while building a platform that delivers value for riders, drivers and fleet partners over the long term.”

Uber also shared strong adoption of Uber One, its membership program in India that offers savings and benefits across multiple modes of mobility available to users across bikes, autos, and cars. More than one million riders in India are already taking advantage of Uber One, highlighting growing takers of Uber’s membership program. Uber One is designed to deliver greater value to frequent riders - making Uber One a smart choice for riders who rely on Uber regularly.

About Uber

Uber came to India in 2013 with a simple promise: press a button, get a ride. Today, Uber is available across 125 cities in India and has become #IndiaKiRide where people can go where they have to on Moto, Auto, Cars, Transit tickets and even Buses - designed for their various intracity and intercity travel needs. With just a swipe on the app we make mobility seamless for millions and support over 1.5 million Indians making a sustainable income by getting in the driver's seat. We continue to reimagine the way the world moves for the better in ever expanding ways and as we mark our ten-year milestone - we remain committed to keep India Moving Forward.