RSPL Group’s flagship brand, Ghadi Detergent, has unveiled its new campaign film, titled ‘Anokhe Desh ke Anokhe Mael.’ The film depicts the country’s rich culture in food, traditions, and real-life stains, reinforcing its core belief of being a brand truly made in India, for India— ‘Bharat Mein Bana, Bharatiyon Ke Liye Bana.’
The film takes viewers on a visually striking journey across day to day life in India, with everything reimagined through the world of clothes. Through its depiction of daily-life situations, from children at play, to everyday commutes in bustling train compartments, to festive gatherings, working in factories, people from different walks of life are shown living their life to the fullest—eating, working, travelling, and playing—leaving behind varied, real-life stains. Anokhe Desh ke Anokhe Mael captures this essence of Indianness, and in doing so, Ghadi reinforces its understanding of Indian homes, echoing the belief that Har Mael ko Samjhata hai Ghadi.
Speaking on the launch of the campaign, Mr. Rahul Gyanchandani, Joint Managing Director, RSPL Group, said, "With Anokhe Desh ke Anokhe Mael, Ghadi reiterates it’s belief in understanding every kind of stain that leaves a mark, not just on clothes, but on the lives of people. It also reflects RSPL Group’s journey with India—one that celebrates the country’s cultural, linguistic, and geographic diversity, and the rich spectrum of colours that represent its people.”
A distinctive visual metaphor at the end of the film uniquely portrays the entire world of clothes seamlessly fitting into a single bucket—symbolising how Ghadi embraces India and brings together countless stories, colours, and stains under one promise of care and reliability.
About RSPL Group
RSPL Group is one of India’s leading and fastest-growing FMCG conglomerates, built on a legacy of trust, value, and consumer-centric innovation. Established in 1988 with the iconic Ghadi detergent, the Group today has a diversified portfolio spanning fabric care, home and personal care, dairy and packaged foods, lifestyle and footwear, agri-products, and renewable energy. With a strong presence across urban and rural India and an expanding international footprint in markets such as Bangladesh, Nepal, Ethiopia, and Dubai, RSPL continues to deliver high-quality and affordable products that enhance everyday life.
The Group employs over 25,000 people and remains committed to sustainable and responsible growth. Through its CSR initiatives led by Laxmi Devi Dayal Das Charitable Trust and RSPL Welfare Foundation, RSPL actively supports programmes in education, healthcare, environment, animal welfare and community development nationwide.
Products & Brand: Household Products: Ghadi Detergent Powder, Ghadi Detergent Cake, Ghadi Smartmatic Machine Wash, Xpert Dishwash Bar and Liquid, Personal Care Products: Glori Soap & Handwash and Venus Crème bar, Hygiene Care Products: Proease Sanitary Napkins, Luxury Baby Diaper - Lovingle, Life Style & Fashion: Red Chief & Red Chief Sports Shoes, Zuup by Red Chief, Dairy: Namaste India Foods (Dairy products, dairy beverages), Namaste India Ice Cream, Chemical Division: SOKA(soda ash), Agri products: Gangotri.
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