Hipi Unveils The Ultimate Dance Extravaganza: #HipiDanceBattle

* A spectacle for talent, rigour, and a cash prize, Hipi Dance Battle has commenced

Hipi, the ultimate destination for creativity and self-expression, is thrilled to announce the launch of its latest dance challenge, #HipiDanceBattle. Following the immense success of the previous Hipi G.O.A.T, this new endeavour promises to captivate users with its rhythm, energy, and unbeatable groove. 

The dance challenge invites users from all corners of the country to showcase their unique dance moves and creativity. Whether you're a seasoned dancer or someone who just loves to move, this challenge is designed to bring people together through the universal language of dance. 

What sets #HipiDanceBattle apart is its inclusivity and diversity. From professional dancers to first-time movers, everyone is encouraged to join the dance revolution. With a mission to unite people through the universal language of dance, Hipi invites users to participate in this epic celebration of rhythm and movement. 

Participants will be provided the opportunity to present their dance prowess and secure a well-deserved place in the limelight. They will create and upload videos on Hipi, showcasing their talents while using specific theme-based monthly hashtags. A daily leaderboard will be in place, along with the recognition of two monthly winners and the ultimate grand winner. The mega showdown will unfold in the last 15 days of the challenge, culminating in a grand contest to crown the winner of the dance battle. 

Meet the Judges:  

Aanchal Munjal kickstarts the #HipiDanceBattle with the first challenge - #AnyOneCanDance. Aanchal is a renowned actor with a lifelong presence on the screens. Her journey with Hipi began at its inception, where she has consistently amassed millions of views with her captivating content.   

Following her lead, there is an esteemed panel of judges who will bring their expertise and discerning eye to evaluate the incredible performances in this season's competition. Ishita Dutta, an accomplished actor with over a decade of lead roles in successful films and TV series, known for her outstanding performances in Drishyam and its sequel. Shivangi Khedkar, much known for her role in Mehndi Hai Rachne Wali has won hearts with her short yet impressive career as an accomplished actor and a successful model.  Sara Gurpal, already popular on Hipi, is a celebrated Punjabi singer and actor who has claimed numerous awards for her melodious voice.  Swati Kapoor, another well-known Indian actor and model, features in Hindi films and TV shows. She is a well-established influencer with a substantial following on Hipi as well as other social media platforms. 

Each of these judges will bring a unique perspective and passion for dance, making this season's competition extremely exciting. Their collective experience and discernment will undoubtedly enrich the #HipiDanceBattle and set the stage for some incredible performances. Stay tuned for an exciting season ahead!  

After five thrilling challenges that will showcase exceptional talent, the top 12 finalists will face off for an additional two weeks, vying for the prestigious title of 'Dance Warrior'. Celebrity judges, the connoisseurs of dance, will carefully select the winner based on his/her incredible talent and the quality of their dance videos. A cash reward of Rs. 1 Lakh awaits the crowned champion of the Hipi Dance Battle.  

But the opportunities do not end here; participants can win cash prizes daily by simply garnering likes on their challenge videos. “The Hipi Dance Battle offers a unique opportunity for India to experience the rich diversity of exceptional dance talents nationwide. This new challenge expects to uplift the lives of the talented individuals this country is home to. We hope that Hipi Dance Battle turns out to be as outstanding as Hipi G.O.A.T. 2 and Hipi Lip-sync Battle. The success of Dance Battle will underscore our dedication to fostering creative talent”, said Mr. GBS Bindra - Chief Business Officer of Hipi. 

To catch all the thrilling updates about #HipiDanceBattle, follow the dedicated page: https://www.hipi.co.in/dance-battle.  

About Hipi:    

Hipi is a leading short-form video destination that inspires creativity and passion. Made in India, Hipi has already become India’s favourite short video platform for many talented creators. Hipi brings together moments of joy, inspiration, and discovery. The platform empowers brands and merchants to harness the power of storytelling and product discovery in an industry-changing, retail marketing environment.   

Download the Hipi app on the Google Play store or Apple App Store.  

Godrej Locks Showcases A First Look Into An Innovative Product Range At ACETECH

* Introduces an Innovative Range of Interconnected Digital Lock for Hospitality and Residential segment

Godrej Locks & Architectural Fittings and Systems, a division of Godrej & Boyce, the flagship company exhibits its thoughtfully crafted, innovative range of Interconnected digital Locks for residential and hospitality sector at the ACETECH exhibition held in Mumbai.

The Brand has been at the forefront of revolutionizing the fundamental concept of a locking mechanism and it is continuing to build on that tradition today by investing in and focusing on technological and aesthetic advancements. As the consumer segment expands and the adoption of digital safety solutions continues to rise, the brand holds a robust position in India's digital locks market.

Interconnected Residential Lock:

The Advantis IoT 9 Residential Lock, Designed and manufactured in India, stands as a cutting-edge locking solution. Setting itself apart, the lock introduces a distinctive feature of voice guidance for lock operation and programming commands, encompassing various regional languages. This innovative lock provides nine different methods to bolster home safety. Effortlessly, it can be controlled through a mobile app using bluetooth or remotely through Wi-Fi, while its stylish finishes, prolonged battery life, and sturdy lock body ensure mechanical safety, making it an excellent option for residential use.

USP’s

1.                   Diverse Access Methods: The lock provides a wide array of access options for any property, ranging from mobile phone NFC technology and smartwatch compatibility to fingerprint recognition, RFID cards, passcodes, mechanical keys, and remote control.

2.                   Enhanced Safety Features: Equipped with a range of safety features, it includes encrypted data storage in Indian cloud servers for reliability. It offers a passage mode to temporarily deactivate access, an integrated fire alarm that automatically opens the door during a fire, and the capability to integrate with video door phones.

3.                   User-Friendly Notifications: The lock ensures user awareness with notifications when the battery level is low and activates an anti-tampering alarm after three incorrect access attempts. It also logs usage events in the mobile app for easy access monitoring.

4.                   Advanced Smart Capabilities: Controlling the lock is made effortless with voice commands through Alexa or Google Home, allowing you to perform functions such as unlocking the door and monitoring the battery status. Additionally, it incorporates the Spycode mode to enhance passcode security and offers the option to generate one-time passwords for short-term access.

The Inter-connected Hotel Lock, is a cutting-edge digital solution, and a superior way to manage hotels’ safety needs. It offers complete control of an individual hotel's premises, as well as a nationwide chain of properties using cloud technology and BLE mesh networking. The Inter-connected Hotel Lock system lets users operate with a leaner, more efficient staff, thus helping to reduce the operation costs.

USP’s

Contactless Digital Access through mobile app: Provides an option of faceless and contactless operation where one can receive the booking confirmation as well as a digital key on his mobile phone. The mobile app enables guests to confirm room service, extend their stay, and check out seamlessly.

2.       Multiple access methods: The digital lock system provides guests with multiple ways to access their hotel room, including RFID cards and mobile phones with NFC technology. Guests can also remotely operate the door from anywhere using Wi-Fi. The RFID cards feature non-cloneable technology for added security.

Data privacy: The lock's encrypted data has cloud storage that resides in India, ensuring trustworthiness and reliability.

Axis Bank And India SME Forum Presents SME 100 Awards

·         Celebrates a decade of honouring SMEs for their growth and contribution in the industry.

·         54 medium, 36 small and 10 micro segment companies emerged as the national winners amongst 32,000 unique nominations.

Axis Bank, one of the largest private sector banks in India, in partnership with India SME Forum,  hosted the 10th edition of the India SME 100 Awards. The event felicitated the top performing Micro, Small Medium Enterprises (MSMEs) for their exceptional contribution and achievements in the SME industry. The event was graced by the presence of several eminent dignitaries, including Amitabh Chaudhry, MD&CEO, Axis Bank; Sumit Bali, Group Executive & Head - Retail Lending and Payments, Axis Bank; Ganesh Sankaran, Group Executive & Head - Wholesale Banking Coverage Group, Axis Bank and Sangram Singh, President & Head - Commercial Banking Group, Axis Bank.

Axis Bank and India SME Forum presented the awards to 54 medium, 36 small and 10 micro segment enterprises across the country. These MSMEs span across diverse sectors such as automobile components, engineering products, food processing, and textiles industry. The state of Maharashtra dominated the winners list as 15 MSMEs bagged the awards, followed by Tamil Nadu, Karnataka, New Delhi, and Gujarat.

This year, the awards witnessed an overwhelming response with more than 32,000 unique nominations from MSMEs across the nation. The winners were evaluated and selected by an esteemed jury panel of 15 leaders on various parameters including their growth performance, financial robustness, innovation, people capital, international outlook and corporate excellence.

On the occasion, Amitabh Chaudhry, MD&CEO Axis Bank, said, “It is an extremely proud moment for us to felicitate the MSMEs who have made an exceptional contribution to the growth of Indian economy. With their dynamism, flexibility, and drive for innovation, MSMEs have been increasingly focusing on improving production methods and employing modern scientific management capabilities to sustain and strengthen their operations. We, at Axis Bank remain committed in catalysing growth and charting new horizons of success for our nation's vibrant MSMEs. These awards celebrate the entrepreneurial spirit of MSMEs across India and highlights their remarkable performance in this industry.’’

This distinguished event, renowned for honouring India’s top-performing MSMEs serves as a catalyst for discussions on crucial subjects such as empowering entrepreneurs, boosting rural Bharat, and nation’s journey towards becoming a global economic powerhouse.

About Axis Bank:

Axis Bank is one of the largest private sector banks in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture, and Retail Businesses. With its 5,152 domestic branches (including extension counters) and 15,806 ATMs across the country as on 30th September, 2023. The network of Axis Bank spreads across 2,864 centres, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge, Axis Pension Fund and Axis Bank Foundation.

For further information on Axis Bank, refer to the website: https://www.axisbank.com

IndusInd Bank Scales Up Cricket World Cup Experience By Bringing Cricket Fans To #CheerForGreatness

As the ICC Men's Cricket World Cup 2023 breaks records, IndusInd Bank takes center stage with its ground-breaking campaign, #CheerForGreatness. This initiative represents a significant stride in enhancing the cricketing experience for fans nationwide, further reflecting India's continued pursuit of greatness in various domains.  

IndusInd Bank, a Global Partner of the ICC, believes in the power of sports, which transcends boundaries, permeates cultures, and fosters lasting emotional connections among fans. 

A key highlight of the campaign, the ‘Anthem Companion Programme’, epitomizes the campaign's ethos of unity and respect for the respective participating country’s national anthem across the globe, creating a memorable experience for the children of employees, customers and stakeholders who participated in the Anthem Companion programme. The campaign's diverse branding initiatives within the stadium and engaging social media contests for exclusive match tickets further solidify IndusInd Bank's enduring legacy in the hearts and minds of cricket aficionados. 

Mr. Soumitra Sen, Head – Consumer Banking and Marketing, IndusInd Bank, said, “We are thrilled to be at the forefront of the ICC Men's Cricket World Cup 2023, not only with the integrated branding that comes along with the ICC association, but also on many other elements that add to the superlative fan experience. #CheerForGreatness' campaign is one of many such initiatives that resonate with our unwavering dedication to sports and our belief in the capability of sports to bring out the best in every sportsperson and fostering lasting emotional connections. Celebrating India's journey to global sporting eminence, the #CheerForGreatness' campaign symbolizes our commitment to promoting the spirit of sports." 

With the ICC partnership, IndusInd Bank leverages seamless integration across various marketing channels, including social media, internal communication, hoardings, television, in-stadium branding, and experiential branding, creates a holistic and immersive experience for every cricket enthusiast, amplifying IndusInd Bank's brand visibility and emotional connection with its customers and communities. 

About IndusInd Bank:

IndusInd Bank Limited commenced its operations in 1994 catering to the needs of consumer and corporate customers. Since its inception, the Bank has redefined the banking experience for its customers including various government entities, PSUs, retail and large corporations. As on September 30, 2023, IndusInd Bank has a customer base of approx. 37 million, with 2631 Branches/Banking Outlets and 2903 ATMs spread across geographical locations of the country and covering 1,43,000 villages. The Bank has representative offices in London, Dubai and Abu Dhabi. The Bank believes in driving its business through technology that supports multi-channel delivery capabilities. It enjoys clearing bank status for both major stock exchanges BSE and NSE and settlement bank status for NCDEX. It is an also an empaneled banker for MCX.

RATINGS

Domestic Ratings:

CRISIL AA + for Infrastructure Bonds program/Tier 2 Bonds

CRISIL AA for Additional Tier 1 Bonds program

CRISIL A1+ for certificate of deposit program / short term FD program

IND AA+ for Senior bonds program/Tier 2 Bonds by India Ratings and Research

IND AA for Additional Tier 1 Bonds program by India Ratings and Research

CARE A1+ for Certificate of Deposits

International Ratings:

Ba1 for Senior Unsecured MTN programme by Moody’s Investors Service

Visit us at https://www.indusind.com/   

Twitter:  @MyIndusIndBank   

Facebook: https://www.facebook.com/OfficialIndusIndBankPage   

Instagram: https://www.instagram.com/indusind_bank/ 

CNG Cars Poised To Capture 25% Of Indian Automobile Market By 2030: Tata Motors' Strategic Move In Midst Of EV Revolution

Tata Motors, India’s leading automobile manufacturer, has made a bold move by making CNG vehicles more desirable and practical. With its twin-cylinder technology, Tata Motors has ensured that CNG-powered vehicles are no longer a compromise. This strategic decision reflects Tata Motors' commitment to sustainability and its recognition of the burgeoning popularity of CNG vehicles in the country.

Over the last three to four years, CNG cars have gained significant traction, especially in the personal vehicle segment. Two key factors have driven this remarkable surge are diverse model offerings and expanding infrastructure. The Indian market now boasts a diverse range of CNG models, with approximately 17-18 variants available across different body types and price points, offered by various original equipment manufacturers (OEMs). There is also a notable price difference when compared to petrol prices offering a sustained lower operating cost for CNG vehicle owners. The proliferation of CNG refueling stations across the nation has been a game-changer. Three years ago, there were around 1,500 stations; today, that number has surged to approximately 5,500. Notably, states such as Haryana, Delhi, Gujarat, and Maharashtra have embraced CNG vehicles, leading to deep market penetration in these regions. .

These two factors have contributed to the impressive growth of the CNG segment, boasting a Compound Annual Growth Rate (CAGR) of 35% over three years and a YoY growth rate of 52%. In the previous year alone, the market witnessed the sale of 4 lakh CNG cars, with Tata Motors contributing approximately 50,000 units.

Tata Motors has adopted a multi-powertrain strategy, addressing stringent emission requirements and CAFÉ norms. The company has already introduced CNG options for its Tigor and Tiago models, which collectively constitute nearly 40% of sales in their respective families. The introduction of the Altroz iCNG fills a void in the premium hatchback segment. This offering stands as a testament to Tata Motors' commitment to uncompromised quality, featuring twin-cylinder technology for enhanced boot space and aspirational features like a sunroof and wireless charger.

While CNG penetration currently stands at 15% in the Indian automotive industry, industry experts anticipate a shift towards 20-25% by the end of the decade, driven by its eco-friendly nature. All OEMs are under pressure to meet CAFÉ norms, further bolstering the adoption of CNG.

Tata Motors' multi-powertrain strategy, the availability of diverse CNG models, and the expanding network of CNG filling stations have all contributed to the surge in the CNG segment. Presently, approximately 52,000 CNG vehicles are sold monthly, with private car buyers constituting a significant portion of these sales.

Tata Motors remains steadfast in its commitment to providing innovative, eco-friendly, and aspirational vehicles to cater to the evolving needs of Indian consumers.

Costa Coffee Launches Its Diwali Campaign, #CostaWaliDiwali In Collaboration With Shivesh Bhatia

* Costa Coffee introduces #CostaWaliDiwali campaign to offer unique Diwali-inspired menu in collaboration with Shivesh Bhatia, the renowned baker and content creator

The Blisstachio Rose family, inspired by traditional Indian mithai, reimagines classic flavors in a modern avatar

Costa Coffee, Coca-Cola’s leading coffee brand in the commercial beverage categories in India, is excited to launch the Diwali campaign of this year, #CostaWaliDiwali in collaboration with Shivesh Bhatia, the renowned baker and content creator. Together, they bring forth an unforgettable Diwali-inspired menu for coffee enthusiasts. This collaboration ensures a remarkable experience, seamlessly fusing the traditional Diwali essence with Costa Coffee's modern and innovative spirit.

To embrace the vibrant flavours and festive spirit of Diwali, Costa Coffee proudly presents the Blisstachio Rose beverage family. Taking inspiration from traditional Indian mithai, this exceptional collection reimagines these timeless flavours in a contemporary avatar, crafting innovations. This delightful range consists of three delectable options: the Blisstachio Rose Hot Latte, the refreshing Blisstachio Rose Iced Cappuccino, and the tantalizing Blisstachio Rose Boba Frappe (available with or without coffee).

Commenting on the launch of limited-edition Blisstachio Rose family, Vinay Nair, General Manager, India & Emerging International, Costa Coffee at the Coca-Cola Company, “At Costa Coffee, we are dedicated to embracing and celebrating cultural richness through our coffee. This Diwali, our collaboration with Shivesh Bhatia for the launch of Blisstachio Rose collection showcases our commitment to crafting unique experiences for our consumers. The skilful fusion of tradition with contemporary creativity builds a symphony of flavour that celebrates the richness of Diwali in every cup.”

Commenting on the launch, the renowned content creator Shivesh Bhatia said, I am thrilled to be joining hands with Costa Coffee for an exciting festive range of beverages. Creating this range using flavours that hold a special place in my heart, that I have enjoyed growing up has truly been a fulfilling experience. From brainstorming ideas to conducting trials and finally witnessing the Blisstachio Range launch, it has been an absolute joyride to spread festive cheer among people with the best of drinks.”

To elevate the Diwali experience, Costa Coffee has collaborated with the immensely talented graphic design student from Anant National University, Shamon Sachdeva, to create exquisite Diwali-themed coffee cups, symbolizing the dedication to the festive spirit. His artistry weaves captivating visual narratives, transforming traditional diya flames into coffee beans, a tribute to Costa Coffee. The cups embody Diwali's spirit and a pledge to blend tradition with innovation, all in your hand with every Costa Coffee cup.

Committed to delivering exceptional coffee experiences to enthusiasts across the nation, Costa Coffee has recently launched its 150th store in New Delhi. As part of its ongoing expansion plans, Costa Coffee is looking to open more outlets across the top 8-10 Indian cities, reinforcing its commitment to strengthening its presence within the country.

About The Coca-Cola Company

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

IIT Kanpur Establishes CoE Named ATMAN (Advanced Technologies For Monitoring Air-quality iNdicators) For Monitoring Air-Quality

·         The CoE ATMAN focuses on building indigenous low-cost sensor manufacturing and AI/ML capabilities to enhance air quality

·         CoE ATMAN aims to translate sustainable technologies and business models into practical products and services with cutting edge technology

·         One of the projects under ATMAN, AMRIT, will deploy a dense Sensor Ambient Air Quality Monitor network with 1,400 nodes across rural areas in the states of Bihar and Uttar Pradesh

The Indian Institute of Technology Kanpur (IITK) has established a Center of Excellence (CoE) named ATMAN (Advanced Technologies for Monitoring Air-quality iNdicators). The CoE is a significant step towards the Atma Nirbhar Bharat initiative of the Government of India, focusing on building indigenous low-cost sensor manufacturing and Artificial Intelligence/Machine Learning (AI/ML) capabilities to enhance air quality across urban and rural areas of India.

The CoE ATMAN aligns with the vision of the Principal Scientific Advisor of India, aiming to translate sustainable technologies and business models into practical products and services accessible to millions globally.

Supported by philanthropic entities, including Bloomberg Philanthropies, Open Philanthropy and the Clean Air Fund, ATMAN aims to address critical air quality challenges with cutting-edge technology.

Prof. S Ganesh, Officiating Director, IIT Kanpur, said “IIT Kanpur has taken significant strides in the battle against air pollution. This initiative of establishment of the Center of Excellence—ATMAN has firmly positioned the institute at the forefront of efforts to combat air pollution. Through ATMAN, IIT Kanpur is dedicated to the meticulous evaluation of health risks associated with air pollutants, as well as a comprehensive review of air quality standards.”

There are several projects that are currently underway at the ATMAN. The Ambient Air Quality Monitoring of Rural Areas using Indigenous Technology (AMRIT) is a flagship project that will deploy a dense Sensor Ambient Air Quality Monitor (SAAQM) network with 1,400 nodes across rural areas in the states of Bihar and Uttar Pradesh. This initiative is the first of its kind to monitor air quality comprehensively in these regions, where data has been limited to cities and towns. The CoE team will be working with the State Pollution Control Board of Bihar and Department of Environment, Forests & Climate Change, Government of Uttar Pradesh on AMRIT to enhance air quality action in these states.

The Dynamic Hyper-local Source Apportionment (DHSA) is a cost effective approach to source apportionment that is currently being pioneered in Lucknow and Kanpur in Uttar Pradesh. The data from DHSA will enable city authorities to make informed decisions in their air quality action planning. The long-term vision is to scale DHSA systems across cities in India to inform about emission and sources of air pollution on a dynamic scale based on this project.

The PM2.5 Prediction and Airshed Management is a project that utilizes micro-satellite imagery, sensor-based ambient air quality networks, and machine learning to predict PM2.5 levels at finer resolutions. Additionally, the CoE is developing an airshed approach to address air pollution on a larger scale with data-driven policy decisions.

The CoE is at the forefront of indigenous air quality sensor fabrication, combining it with artificial intelligence and machine learning models to ensure precise and reliable results. The technology's optimization involves careful sensor placement to maximize overall citizen satisfaction with air quality information available to the public.

Prof. Ajay Sood, Principal Scientific Adviser to the Government of India said, “The CoE ATMAN has been setup to strategize and execute projects in the field of air quality with indigenous sensor manufacturing that is scalable globally. I appreciate the nurturing of Indian start-ups by this Centre. The coordination between science and government agencies is at the centre of citizens’ welfare. I take this opportunity to congratulate IIT Kanpur, the funders, and government agencies for contributing towards this endeavour.”

Prof. Sachchida Nand Tripathi, who heads the Center of Excellence (CoE), expressed enthusiasm for the impactful research that is underway, "CoE ATMAN is spearheading the infusion of Indigenous Technology towards an Atmanirbhar Bharat. Association of State Government Departments in Bihar and UP, is helping bridge the gap in data driven Air Quality Management (AQM) policy."

Shri. Arvind Kumar Chaudhary who is presently the Principal Secretary of Finance and formerly, the Principal Secretary of Environment, Forest & Climate Change for Government of Bihar said “I am very happy to see the progress that has taken place in a very short time. We are hopeful that the quality of air pollution data that we are getting will improve significantly. Also, the data will be available at block level. This will enable better planning for mitigation efforts”.

Dr. D.K. Shukla, Chairman, Bihar State Pollution Control Board, said, “The State of Bihar took the initiative to collaborate with IIT Kanpur towards installation of sensor based air quality monitors in all its 534 administrative blocks. The measured air quality data will definitely help formulating action plan towards safeguarding the lungs of rural population in the state. This way Bihar would be the first State to have such collaboration with an institution like the IIT Kanpur. We thank Prof. Sachchida Nand Tripathi and his team, especially Mr. Meenakshi Sundaram, for completing the project in record time.”

Dr. Santosh Harish, Program Officer for South Asian Air Quality with Open Philanthropy said, "Prof. Sachchida Nand Tripathi has embarked on an ambitious effort to deploy indigenously manufactured sensors to improve our understanding of rural air pollution across Bihar and Uttar Pradesh. It's an excellent example of a scientific effort that looks to generate new knowledge while working closely with government agencies to test out the use of new monitoring technology".

Priya Shankar, who leads India environment programs at Bloomberg Philanthropies said that measuring and understanding levels and causes of air pollution is the first step towards addressing it. “The launch of the Center of Excellence - ATMAN on Air Quality Management will be a significant basis for helping to achieve cleaner air for more people. We’d like to congratulate the Principal Scientific Advisor of India, IIT Kanpur, and the states of Uttar Pradesh and Bihar for their leadership and collaboration. Bloomberg Philanthropies looks forward to continuing to build on our partnership in support of India’s National Clean Air Program, and working with partners to address air pollution.”

The CoE ATMAN represents a significant stride towards achieving cleaner air for the nation. The holistic approach of the CoE, combining innovative sensor technology with AI/ML capabilities, is poised to set a precedent for sustainable air quality management worldwide.

About IIT Kanpur:

Indian Institute of Technology (IIT) Kanpur was established on 2nd November 1959 by an Act of Parliament. The institute has a sprawling campus spread over 1055 acres with large pool of academic and research resources spanning across 19 departments, 22 centres, and 3 Interdisciplinary programs in engineering, science, design, humanities, and management disciplines with more than 550  full-time faculty members and approximately 9000 students. In addition to formal undergraduate and postgraduate courses, the institute has been active in research and development in areas of value to both industry and government. For more information, visit www.iitk.ac.in