Wednesday, August 30, 2023

Top Leadership Transition At The Dalmia Cement (Bharat) Limited


Mr. Puneet Dalmia appointed as MD & CEO, Dalmia Cement (Bharat) Ltd 

Mr. Mahendra Singhi to continue as Director and Strategic Advisor, DCBL 

The Board of Directors of Dalmia Cement (Bharat) Ltd on the recommendations of the Nomination & Remuneration Committee has decided to select Shri Puneet Dalmia to succeed Shri Mahendra Singhi as MD & CEO on the culmination of his decade long successful tenure on 8th December, 2023.   

The Board has also decided to retain the services of Shri Mahendra Singhi as Director and Strategic Advisor to MD & CEO to ensure a smooth transition and harness his talent in the transformational phase of the Company’s journey. 

Shri Puneet Dalmia has been associated with Dalmia Bharat Group for the last 25 years.  

Sharing his views, Mr. Puneet Dalmia - MD & CEO, Dalmia Bharat Limited, said, “Dalmia Bharat immensely benefited from the leadership of Mr. Singhi while he drove the growth journey of the company. He has taken the company from strength to strength, and I feel grateful for his leadership and contributions to the company. I look forward to benefiting from Mr. Singhi’s vast experience and talent, as Director and Strategic Advisor, in the exciting transformational phase that lies ahead.” 

Mr. Mahendra Singhi, MD & CEO – Dalmia (Cement) Bharat Limited, said, “I am confident that the dynamic leadership of Shri Puneet Dalmia would lead the organization in its future transformational journey to greater heights. I have been fortunate to be associated with this company and have had a thoroughly enriching tenure here. Together we have achieved many significant milestones. I look forward to contributing, even more, in the coming years as a Director and strategic advisor.” 

About Dalmia Bharat: 

Founded in 1939, Dalmia Bharat Limited (DBL) (BSE/NSE Symbol: DALBHARAT) is one of India’s pioneering cement companies headquartered in New Delhi. With a growing capacity, currently pegged at 43.7 MnT, Dalmia Bharat Limited is the fourth-largest cement manufacturing company in India by installed capacity. Spread across 10 states and 15 manufacturing units, the Company is a category leader in super-specialty cement used for oil well, railway sleepers and airstrips and is the country’s largest producer of Portland Slag Cement (PSC).  Dalmia Cement (Bharat) Limited, a subsidiary of Dalmia Bharat Limited, prides itself at having one of the lowest carbon footprint in the cement world globally. It is the first cement company to commit to RE100, EP100 & EV100 (first triple joiner) – showing real business leadership in the clean energy transition by taking a joined-up approach. Visit us at https://www.dalmiacement.com/.  

Terribly Tiny Tales partners With AJIO To Launch Its Raksha Bandhan IP ‘Tied For Life’ S1, Celebrating The Reality Of Siblingship!


As the festive fervour of Raksha Bandhan envelops the nation, Terribly Tiny Tales, India’s most loved content company has launched its first-ever Raksha Bandhan IP, titled ‘Tied For Life S1’ with a human touch, in collaboration with AJIO. This light hearted campaign celebrates the timeless bond of sibling love and encapsulates the spirit of Raksha Bandhan with real and memorable stories. 

The hero piece of the campaign is a 90-seconds Instagram video, directed by Shubham Sinha and produced by Sharanya Rajgopal and Anuj Gosalaia along with Executive Producer, Pracchi Batnagar. Amazingly cinematographed by Arindam Bhattarjee, the film is beautifully penned by Ritu Mago.

Featuring the sibling duo Pooja Gor and Darsheel Safary, the film highlights the everyday special moments that siblings share striking a relatable chord with the viewers. Released on 26th August, the film showcases the fun banter, the feeling of belonging shared by siblings, and especially, the unexpressed, underlying love between the duo. By introducing these incredibly talented actors and showcasing nuanced insights, the film definitely enraptures the audience, leaving them craving for more! While beautifully delivering the message that the festival is not just about the gifts but the expressed gestures as well, the film also fosters the celebration of love, protection, compassion, support, and a memorable, life-long relationship. Tied For Life S1 is styled by AJIO, infusing the campaign with charm and a high fashion-quotient.

Link to the film: https://www.instagram.com/reel/CwX2szgMeeQ/?igshid=NjIwNzIyMDk2Mg==

A Rakhi is not merely a thread; it symbolizes feelings intertwined with everlasting affection. Constant brawls, a never-ending desire to kill each other, and the buried emotion hidden behind walls all dissipates during the occasion of Raksha Bandhan. Reflecting on these moments and emotions and encouraging everyone to cherish this invaluable relationship, TTT through this campaign, elevates the celebration spirit for brothers and sisters in the country inviting the audience to gift their siblings something special from @ajiolife’s stunning collection, this Raksha Bandhan.

Anuj Gosalia, CEO, TTT perfectly captures the campaign, “Raksha Bandhan is one festival that’s unlike any other. Of course it’s beautiful, full of love and emotional but most of all, it’s playful! Just like the relationship between siblings. 

With Tied For Life S1, we bring to life the mischief, the love, that is expressed through indirect ways and the comfort of siblingship. The campaign celebrates the everyday-ness of the bond and truly captures the reality of Raksha Bandhan. It’s taken many notches up being styled by AJIO's stunning collection making it a fashionably festive season.”

TTT has been constantly building its own IPs, powered by various brands. To break through the noise, TTT has always leaned more towards human and real storytelling for festive campaigns that are closer to the sentiment of the community. This time, the platform has raised the creative ante to take the Raksha Bandhan occasion beyond #SiblingLove by crafting several bite-sized tales and snackable videos of siblinghood with thoughtful approaches while highlighting the multifaceted relationship between all brothers and sisters. Check them out by clicking on the following links - 

https://www.instagram.com/p/CwcgpP7MZ7B/?igshid=MTc4MmM1YmI2Ng==

https://www.instagram.com/reel/Cwc_IMhMS4m/?igshid=MTc4MmM1YmI2Ng==

https://www.instagram.com/p/CwaQi9isqfZ/?igshid=MTc4MmM1YmI2Ng==

https://www.instagram.com/p/CwW-W7jsgDb/?img_index=1

https://www.instagram.com/p/CwZxzghM6GX/?igshid=MTc4MmM1YmI2Ng==

https://www.instagram.com/p/CwXapPysLpa/?igshid=MTc4MmM1YmI2Ng==

So, join TTT and AJIO in celebrating this incredible bond on Rakhi and stay tuned for a memorable journey reminding us of the enduring power of sibling relationships!

R. Dinesh Takes Over As Chairman Of TVS Supply Chain Solutions Ltd.


* Two new additional Independent Directors come on board -  Mr. K. Ananth Krishnan and Mr. Narayan K. Seshadri

TVS Supply Chain Solutions Limited (NSE: TVSSCS; BSE: 543965), a global supply chain solutions provider, and one of the largest and fastest growing integrated supply chain solutions providers in India, announced that its founder/promoter Mr. R. Dinesh (Executive Vice Chairman of the Company) has been appointed as the Executive Chairman of the Company by the honourable Board of Directors.  Mr. S. Mahalingam has stepped down as Chairman after completing his tenure of two terms as Independent Director, effective 29th August, 2023.

Further, TVS SCS, part of the TVS Mobility Group, announced the appointment of Mr. K. Ananth Krishnan and Mr. Narayan K. Seshadri as additional Independent Directors on its Board. With this appointment, the new Board will have 5 Independent Directors (the other 3 being Mr. Tarun Khanna, Mr. B. Sriram and Ms. Gauri Kumar).  Mr. S. Ravichandran, Non-Executive Director has resigned from the Board of the company to pursue his personal interests.

Mr. R. Dinesh, Executive Chairman, TVS Supply Chain Solutions Ltd., said, “I thank our Chairman Mr. S. Mahalingam for his mentorship and guidance through his tenure at TVS SCS. TVS SCS is now at an inflection point and poised to open yet another new chapter of exponential growth in its illustrious history. We always believed in the Growth Framework – Customer, Capability, Country – as we built on the company's resilient business model with multiple drivers for profitable growth.”

He further added, “As we embark on our next growth phase, I would like to extend a warm welcome to Mr. K. Ananth Krishnan and Mr. Narayan K. Seshadri to the Board in sync with our technology-driven client-centricity focus as well as constant business transformation goals. Further, their expertise will support TVS SCS on its continued growth journey as we work towards establishing our leadership as a technology-led Global Supply Chain player.”  

Mr. S. Mahalingam, the outgoing Chairman, said, “From its early years, TVS SCS perceived itself as a global multinational company. It continuously expanded its global footprint, while simultaneously creating local organisations, with a single name and purpose. I am happy that Mr. R. Dinesh, who has shown great entrepreneurship in building this organisation, will take over as the Chairman, as TVS SCS begins its journey as a listed company. I wish Mr. Dinesh and team all the best as he takes TVS SCS to greater heights.”

TVS SCS, which is promoted by TVS Mobility Private Limited, T.S. Rajam Rubbers Private Limited, Dhinrama Mobility Solution Private Limited, and Ramachandhran Dinesh, successfully listed on the stock exchanges on 23rd August after a successful IPO.

About TVS Supply Chain Solutions

Promoted by the erstwhile TVS Group and now part of TVS Mobility Group, TVS Supply Chain Solutions Limited (“TVS SCS” or “Company”) is an India-based multinational company, who pioneered the development of the supply chain solutions market in India. For the last 15 years, TVS SCS has managed large and complex supply chains across multiple industries in India and select global markets through customized tech-enabled solutions. The Company’s global customers include 72 ‘Fortune Global 500 2021’ companies in the six-month period ended December 31, 2022. The Company’s customers span across numerous industries such as automotive, industrial, consumer, tech and tech infra, rail and utilities, and healthcare.

TVS SCS provides specialized solutions spanning the entire value chain from sourcing to consumption, to reduce complexity in its customers’ supply chains by using technology, data analytics and execution experience. The company’s digital platforms are largely cloud-based, powered by a micro service-based architecture and are highly scalable and reliable, thereby enabling it to implement solutions across multiple geographies in a relatively short time.

Torque Pharmaceuticals Has Named Dentsu Creative PR As Its Agency


Torque Pharmaceuticals - a leading name in the pharmaceutical industry, has named DENTSU CREATIVE PR as its public relations agency. The account was won following a multi-agency pitch and will be serviced from the agency’s Gurugram office. 

As per the mandate, DENTSU CREATIVE PR will leverage its extensive expertise to steer the brand’s communication strategy and oversee media relations. With a wealth of experience in the healthcare and pharmaceutical domains, the agency is poised to harness its proficiency to enhance the brand's visibility & market presence and cultivate a meaningful connection with the target audience. 

Aligned with Torque Pharmaceuticals' exceptional journey as one of the fastest-growing entities in the pharmaceutical realm, this collaboration is positioned to further fortify the brand's standing within the industry. 

It is pertinent to note here that Torque Pharmaceuticals is recognized for delivering healthcare solutions of unparalleled quality. The brand’s ongoing commitment to pioneering innovation in the field of affordable medicines is a demonstration of its firm pursuit of excellence. 

A.I.S Bedi, Managing Director, Torque Pharmaceuticals said, “We are elated to welcome DENTSU CREATIVE PR to our fold. Their strategic acumen and expertise in the pharmaceutical, health and FMCG space promise to substantially enhance our market positioning.” 

Mandeep Singh, Executive Director, Torque Pharmaceuticals added, “We are looking forward to working on innovative and ingenious concepts that will amplify our engagement with stakeholders, effectively conveying our mission to improve the quality of life, in conjunction with our PR agency.” 

Sanjeev Anand, President, DENTSU CREATIVE PR commented, “At DENTSU CREATIVE, we are driven by our strong commitment to infuse supreme creativity and innovation into every aspect of our partnerships. This synergy fuels our ambition to formulate strategies that not only achieve immediate objectives but also cultivate lasting connections. As we embark on this exciting chapter alongside Torque Pharmaceuticals, we are poised to set a new standard of collaboration that stands as a testament to creativity, innovation, and the pursuit of shared success.” 

About Torque Pharmaceuticals:  

From its modest beginnings in 1985 with an initial investment of INR 2.4 lacs, Torque Pharmaceuticals has flourished into a dynamic force among pharmaceutical companies. Torque’s distinctiveness in the industry is rooted in the unwavering commitment to exceptional quality and affordability, providing Generic medicines, Natural Mineral Water, Ayurvedic & Personal care products that contribute to holistic well-being.  

Torque Pharmaceuticals has seen swift expansion in production capacity, global presence, and reputation, solidifying its position as a leading player in the industry's rapid growth. Positioned as a transformative force, Torque Pharmaceuticals exemplifies precision in production, unmatched quality, streamlined logistics, and relentless advancement. This progress is driven by a devoted team and an enthusiastic workforce. Torque Pharmaceuticals prioritizes an atmosphere of mutual respect, empathetic workplaces, and careful consideration of individuals' needs. 

Noteworthy brands in its portfolio include TOREX, NO SCARS, TORQUE’S ORTHOMAC .

Tuesday, August 29, 2023

Kotak’s Sankalp Savings Account Solves Cash-Based Banking Needs Of Rural And Semi-Urban Customers


Addressing the cash-based banking needs of rural and semi-urban customers, Kotak Mahindra Bank Limited (“KMBL”/”Kotak”) announces the launch of Sankalp Savings Account that offers a host of services such as nil charges on cash deposit and withdrawal up to Rs 24 lakh annually and flexibility in account balance maintenance. In addition, Sankalp also provides special interest rates on gold, two-wheeler and tractor loans for customers in these markets.

Sankalp Savings Account has been launched with the objective to serve an emerging customers group with incomes beyond agriculture and farming. In addition to banking services, the new savings account also offers complimentary talk time and Payshopmore debit card for evolving banking needs of rural and semi-urban customers.

Puneet Kapoor, President And Head – Distribution, Retail Liabilities, Kotak Mahindra Bank, said, "With deeper internet penetration and change in income avenues in non-metro cities, customers are looking for versatile banking services that are cash-based and also suit their banking needs like higher cash withdrawal limits and easing of loans. Sankalp Savings Account provides convenient banking with attractive value-added services that have been specifically curated for this customer cohort.”

Key features of the Sankalp Savings Account:

A one-time benefit of Rs. 250 per unique customer who have maintained an average monthly balance of Rs. 2,500 or term deposit of Rs. 25,000 for at least 365 days

100% and 50% waiver on processing fee on Gold Loan and Two-Wheeler & Tractor Loan, respectively

Payshopmore debit card with a daily ATM withdrawal limit of Rs. 40,000 on domestic ATMs and a daily purchase limit of Rs. 2 lakh;

Payshopmore debit card to cover personal accident death insurance up to Rs. 5 lakh; Lost Card Liability: up to Rs. 2,50,000 and access to everyday special offers across dining, shopping and travel.

Sankalp Savings Account, Ek Vishwas aage badhte rehne ka is an effort by Kotak Mahindra Bank to provide banking solutions that are convenient, accessible and affordable to customers in rural and semi-urban India. Opening a Sankalp Savings Account is quick and convenient, with options to digitally apply through Kotak's website or mobile app, or by visiting any of the bank's branches, ensuring accessibility for all customers.

* Terms & Conditions Apply

About Kotak Mahindra Bank Limited

Established in 1985, Kotak Mahindra Group is one of India's leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group's flagship company, received banking license from the Reserve Bank of India (RBI), becoming the first non-banking finance company in India to convert into a bank - Kotak Mahindra Bank Ltd (KMBL).

Kotak Mahindra Group (Group) offers a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, mutual funds, life and general insurance and investment banking, the Group caters to the diverse financial needs of individuals and the corporate sector. The premise of Kotak Mahindra Group’s business model is concentrated India, diversified financial services. The bold vision that underscores the Group’s growth is an inclusive one, with a host of products and services designed to address the needs of the unbanked and insufficiently banked.

Kotak Mahindra Group has a global presence through its subsidiaries in UK, USA, Gulf Region, Singapore and Mauritius with offices in London, New York, Dubai, Abu Dhabi, Singapore and Mauritius respectively. As on 30th June, 2023, Kotak Mahindra Bank Ltd has a national footprint of 1,788 branches and 3,047 ATMs, and branches in GIFT City and DIFC (Dubai).

For more information, visit the Company’s website at https://www.kotak.com

Tata Passenger Electric Mobility introduces New Brand Identity


As the EV offering grows, spurred on by surging consumer demand and a robust, thriving product lineup, customers expect a unique experience across all touchpoints, from the brand to the product and its ownership cycle. TATA.ev identified a clear need for a new consumer-facing brand identity that strengthens commitment to the future of mobility.

MOVE WITH MEANING

The word “move” captures how the company is in the business of mobility but also acts as a launchpad to think of this new brand identity as a collective human movement towards EVs, and towards a Safer, Smarter, Greener future. The words “with meaning” build on the intent – they power up what TATA.ev stands for with a clear focus on responsibility, collective action, and future readiness.

Step into a new era of electric

Commenting on the new brand identity, Mr. Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. said, “We are entering a new era with TATA.ev. Our new brand identity for electric vehicles underlines our commitment to accelerate the adoption of clean energy mobility solutions. We intend to drive positive change in the automotive industry with the focus on sustainability, community, and technology. Both the products and services are intended to create highly differentiated and meaningful consumer experiences. The brand personality is humane, honest, invigorating, and conversational – a rallying point for those curious about having a better impact on the world.”

Key highlights of TATA.ev’s brand identity

The brand identity of TATA.ev, developed with Landor & Fitch, reflects the brand platform 'Move with Meaning' with sustainability at its core. All design decisions are purposeful and deliberate in the same spirit as the brand strategy. The visual design embodies Move with Meaning and is accessible, open, and environmentally friendly. 

The Orbit: The ".ev" in the logo mark is enclosed within the Orbit. The dot pattern from Tata Motors' branding is now made of larger circles in a distinct grid. This Orbit embodies how TATA.ev fosters a circular ecosystem of human and environmental interaction, all progressing toward creating a brighter future.

The brand colour: The brand's distinct Evo Teal colour, a fusion of technology and sustainability, symbolizes TATA.ev's innovation and tech-forward capabilities, while highlighting the brand’s commitment to move towards a sustainable future.

Inter Typeface: The open-source Inter typeface reflects modernity and accessibility. The adoption of an existing font was a decision born by the brand’s sustainability first approach.

The sound of TATA.ev: The intent with the motion and sonic logo is to balance between tradition and innovation, and create a feeling of progressing forward. The sound of the brand combines electronic circuits and a powerful ripple sound – truly inspired by the intersection of nature and technology.

The character: The 'bridge' element has been introduced to infuse character into the typography, imbuing the communication with a sense of motion and dynamism.

Doubling down on its commitment to sustainability, TATA.ev has been designed with key actions, which ensure it follows an environmentally friendly approach:

To reduce ink usage, print collaterals are designed on a white base

To reduce battery consumption and energy usage, all digital collaterals follow a dark mode approach and are designed on a Black base

To ensure wide accessibility, smaller file sizes, quicker loading times, and optimized performance, the font family used is Inter, an open-license and variable font family, to further align with the sustainable approach.

All consumer-facing communication will begin to assume the new brand identity and will be rolled out in a phased manner.

With a dominating market share of over 70% in the 4-wheeler EV segment, Tata Passenger Electric Mobility has consistently demonstrated its pioneering spirit by introducing cutting-edge technologies and innovative products. Responsible for actively shaping the future of mobility, the company also recently crossed the milestone of selling 1 lakh Tata EVs. This momentous journey underscores the brand’s unwavering commitment to drive positive change and contribute to a sustainable future for India. To ‘Go Beyond’, the company has already declared its 3-phase EV strategy, with plans to offer different body styles at several accessible price points, meeting the evolving needs of consumers. The company aims to set new benchmarks in the EV segment by focusing on seamless connectivity, state-of-the-art design, exceptional performance, and uncompromised safety across its electric vehicle lineup.

About Tata Passenger Electric Mobility Ltd (TPEM):

Tata Motors leads the electric mobility revolution in India and is committed to making e-vehicles more accessible. Powered by its proprietary, state-of-the-art Ziptron technology, the Tata branded EVs (cars & SUVs) are highly appreciated for their powerful performance, zero emissions, connected features and low operating costs. Being an early advocate of ‘EVs is the future of mobility’ and understanding the criticality of an enabling ecosystem to realise it, select Tata Group companies have collaborated under ‘Tata UniEVerse’ to jointly accelerate the acceptance and adoption of EVs. Tata Passenger Electric Mobility Ltd., a subsidiary of Tata Motors with TPG Rise Climate as an investor, aims to invest $2 billion by 2026 to launch 10 new electric vehicles, build a dedicated BEV architecture, support local manufacture of key components and development of advanced automotive and battery technologies. It also intends to catalyse the creation of a widespread charging infrastructure as well as growth of other infrastructure to facilitate rapid EV adoption in India.

TKM Unveils Prototype Of The World's First BS 6 (Stage II) Electrified Flex Fuel Vehicle, Contributing Towards Realising National Goals


Toyota Kirloskar Motor (TKM) sets yet another milestone in the realm of sustainable mobility by unveiling a Prototype of the World's First BS 6 (Stage II) Electrified Flex Fuel Vehicle. As a part of its unwavering commitment to India’s national objectives, TKM has been actively pursuing technologies that are aligned with the unique energy landscape of the country and can help rapidly displace fossil fuel consumption at large scale as well as achieving low carbon emissions on a comprehensive Well-to-Wheel (W2W) basis. This milestone reaffirms and demonstrates TKM’s dedication and ongoing endeavours to introduce advanced & green mobility solutions in line with the nation’s key priorities.

India is the fastest growing large economy, and India's fossil fuel consumption along with crude oil import is also rising rapidly. Due to a large increase in mobility needs, the transport sector, which currently accounts for about 50% of oil demand, will be the most significant contributor to this. As per estimates, the transport sector energy consumption in India is expected to double to 200 Mtoe (Million Tonnes of Oil Equivalent) of energy in 2030. The higher fossil fuel consumption is also bound to result in larger carbon emissions. Therefore, it is imperative for us to rapidly shift away from fossil fuels with utmost urgency. 

India is well endowed with renewable energy, surplus sugar, food grains, and biomass which offers huge possibilities for a transition to a cleaner energy future, which is also indigenous. The abundantly available sugarcane, excess food grains, along with huge biomass waste can be used to produce ethanol that can substitute a significant amount of petrol used by vehicles in the shortest possible time.

Notably, in the recent past, the Ethanol mix (in petrol) in India has gone up from 1.53% in 2013-14 to 11.5% in March 2023, which has helped reduce the oil import bill by Rs. 41,500 crores in the last eight years. Further, in 2020-21, ethanol blending enabled a reduction of 26 million barrels of petrol, thereby resulting in savings of Rs. 10,000 crores. With the impending implementation of E20 (20% ethanol blending in petrol) by April 2025, India is expected to save Rs. 35,000 crores annually in its oil import bill and reduce GHG Emission by 21 million metric tonnes. E20 fuel will also reduce PM2.5 emissions by up to 14% as compared to petrol.

Besides ethanol from sugarcane & food grains, India also has huge potential for Ethanol production using plant waste or residues like Parali by using 2G technology, which is otherwise burnt causing widespread pollution in northern parts of India. This has already started and can help derive economic value from waste & generate greater wealth for the agrarian economy, supporting Government’s vision, wherein farmers will not just be 'Annadatas' but also become ‘Urjadatas’ with vehicles powered by ethanol produced by proud farmers.

For India, Ethanol provides exciting opportunities for a most impactful & disruption free energy transition. Higher Ethanol use presents the possibility to realize self-reliance in the true sense, due to its abundant availability, technology accessibility, existing competitive manufacturing ecosystem, as well as the fuel generation & dispensing infrastructure. Post 2025, India will have surplus ethanol well beyond the requirement for E20 regime. To fully realise the available potential and to maximize the social benefits, Flex Fuel Vehicle technologies i.e., vehicles that can use higher blends of ethanol beyond 20% mix (E20), will be required.

The challenge with Flex Fuel Vehicles is lower fuel efficiency of Ethanol due to its lower energy density. Globally to counter this challenge, Electrified Flex Fuel Vehicles are being introduced, as an advanced green technology that has both the flex fuel engine as well as an electric powertrain. Therefore, as in the case of a Strong Hybrid Electric Vehicle (SHEV), which can run 40% of the distance and 60% of the time in electric mode (under specific test conditions) with the petrol engine shut off, the use of the electric powertrain in combination with the flex fuel engine overcomes this challenge with enhanced fuel efficiency. As such, Electrified Flex Fuel Vehicles provides the twin benefit of higher fuel substitution (with ethanol) as well as good fuel efficiency, due to high ratio of electric mode driving. The Electrified Flex Fuel Vehicles uses minimal advanced chemistry batteries (~ 1.3-1.5 KWhr Vs 40-60 KWhr for BEV), thus guarding against negative impact of high imports of cells & cell raw material, considering possible geo-political supply risks.

While Electrified Flex Fuel Vehicle technology was introduced in Brazil during 2019, the emission norms followed there are lower than BS 6. The prototype of Electrified Flex Fuel Vehicle unveiled today is built-on the most admired Innova Hycross and is designed to be compatible with India’s higher emission norms, making it the world’s first Prototype of BS 6 (Stage II) Electrified Flex Fuel Vehicle.  The next steps for the prototype include further finer calibration, homologation, and certification. This signifies a pivotal moment in the Indian auto industry’s journey towards a greener and more self-reliant future.

The Electrified Flex Fuel prototype, Innova Hycross, was unveiled by the Chief Guest, Shri Nitin Gadkari Ji, Hon’ble Union Minister - Ministry of Road Transport and Highways, Government of India; along with the Guest of Honour, Dr. Mahendra Nath Pandey Ji, Hon’ble Union Minister - Ministry of Heavy Industries; and Guest of Honour, Shri Hardeep Puri Ji, Hon’ble Union Minister – Ministry of Petroleum and Natural Gas and Ministry of Housing & Urban Affairs, Government of India. The event took place at New Delhi, in the presence of key senior officials of Government of India, dignitaries from the diplomatic corps, industry leaders, academia, experts from various associations and industry bodies, media, Mrs. Geetanjali Kirloskar, Chairperson and Managing Director, Kirloskar Systems Private Limited and TKM Senior Leadership – Mr. Masakazu Yoshimura, Managing Director & Chief Executive Officer, Mr. Vikram Gulati, Country Head & Executive Vice President, Mr. Sudeep S. Dalvi, Senior Vice President, Director & Chief Communication Officer and other Toyota executives.

Unveiling the prototype of World’s First BS 6 (Stage II), Electrified Flex Fuel Vehicle of Toyota, Shri. Nitin Gadkari Ji, Hon’ble Union Minister, Ministry of Road Transport and Highways, Government of India, stated, “Ethanol being an indigenous, clean & renewable fuel holds a promising future for India. The Government’s focus on ethanol is for achieving energy self-reliance, spurring the incomes for farmers and having a better impact on the environment. The Government’s plan is not only to diversify agriculture surpluses towards the energy sector but also generate wealth from waste using 2G technology for producing ethanol from bio-waste. A lot of emphasis is being laid on building and expanding the necessary infrastructure to produce ethanol in the whole country.

It is indeed commendable to see that Toyota is making strong efforts for transiting to cleaner energy options and for environment conservation with its multiple advanced technological capabilities like Hydrogen Vehicle, Electrified Flex Fuel Vehicle and more. Today, we unveiled the Prototype of the World’s First BS 6 (Stage II), Electrified Flex Fuel Vehicle of Toyota, aligning with the ‘Atmanirbhar Bharat Abhiyaan’.

Commenting during the unveiling ceremony, Dr. Mahendra Nath Pandey, Hon'ble Union Minister, Ministry of Heavy Industries, Government of India, said, “Allying with the Prime Minister’s vision to achieve the target of Net Zero by 2070, we are rapidly shifting towards sustainable mobility, India will require all green technologies, wherein biofuels will play a major role. Accordingly, the Ministry of Heavy Industries has been supporting the development and manufacturing of all clean vehicle technologies through various schemes such as PLI, FAME, etc. These schemes will help in attracting investments, localization of advanced technologies, employment generation, and promote sustainable growth & development of the Indian auto industry.

I am happy to unveil the prototype of World’s First BS 6 (Stage II) Electrified Flex Fuel Vehicle from Toyota and commend their efforts towards sustainable mobility with the introduction of this advanced and innovative technology. I am confident that the Indian automotive industry will make a place for itself in the world market”.

Present during the Unveiling of Prototype of World’s First BS 6 (Stage II) Electrified Flex Fuel Vehicle, Shri Hardeep S Puri, Hon’ble Union Minister, Ministry of Petroleum and Natural Gas and Ministry of Housing & Urban Affairs, Government of India, said, “In 2014, India was blending Ethanol only to the extent of 1.53%. With the huge efforts made by the Government and the industry, in a short span of 8 years, have increased by over 8 times to reach the blending of around 11.5% (Mar ’23). This has helped us not only to make big savings in the import bills but also has contributed to lowering of carbon emissions. We have advanced the target for E20 blending to 2025 (5 years ahead of earlier planned schedule), from the original plan of 2030 and I am very happy to note that with the strong efforts made by all the stakeholders, we will achieve this. Currently, E20 fuel is being dispensed at more than 3,300 fuel stations across the country and shall be available pan India by April 2025.

With E20 implementation by April 2025, expected import bill savings may be around Rs. 35,000 crores annually, oil import displacement will be 63 million barrels of gasoline (in EY 2024-25). This will further contribute to reduce GHG Emission by 21 million metric tonnes and PM 2.5 emissions up to 14% than gasoline. We are confident that by such time, we will not only have E20 but beyond. We have supported the introduction of facilities with 2G technology, therefore the use of Parali, to generate Ethanol, which is otherwise burnt causing pollution. This initiative by Toyota today is particularly important as it introduces the world’s first BS 6 (Stage II) Electrified Flex Fuel Vehicle prototype, which has both the flex fuel engine as well as an electric powertrain, thereby offering higher use of ethanol combined with better fuel efficiencies. With Industry and Government collaboration, we see India becoming a global hub for cleaner technologies and achieving self-reliance in energy soon.

Speaking at the Unveiling Ceremony of its Electrified Flex Fuel Vehicle Prototype, Mr. Masakazu Yoshimura, Managing Director & Chief Executive Officer of Toyota Kirloskar Motor, said, "Today marks a significant step forward in our commitment to environmental stewardship with the unveiling of the prototype of world's first BS 6 (Stage II), Electrified Flex Fuel Vehicle. At Toyota, we believe that ‘Carbon’ is the real enemy. This pioneering achievement underscores TKM’s steadfastness towards shaping a carbon-neutral mobility society in line with Government of India’s initiatives by adopting multiple pathways.

We believe that the technology is only a means to the end. Toyota has access to all vehicle technologies. Having said that, each market has its uniqueness, and we continue to evaluate & introduce cleaner technologies that suit the local eco-system, considering the local energy mix, infrastructure readiness, and consumer acceptance so that the reduction in usage of fossil fuel & carbon emissions can be achieved at scale and faster pace. As a responsible corporate citizen, we stand resolute in our efforts to contribute to a greener and more self-reliant future of India. Through newer innovations and advancements in technological offerings, we aim to pave the way for a sustainable energy landscape that aligns with our core principle of 'Respect for the Planet' and ‘Leave No One Behind’."

India's transition towards a sustainable economy demands a multifaceted approach, embracing a variety of fuels and cutting-edge technologies. Among these, Electrified Flex Fuel Vehicle offers the promise of being most impactful and fastest pathway to bolster energy security by rapidly displacing petrol usage in vehicles at large scale. Having two powertrains (electric and flex fuel engine), Electrified Flex Fuel Vehicle helps to shift ICE (Internal Combustion Engine) technology to flex fuel engines and further enables the creation of new manufacturing ecosystem for electrified powertrain parts which are common to Battery Electric Vehicles (BEV) thereby providing a disruption free & smooth energy transition. As is the case with all advanced and green technologies, faster consumer adoption is critical, and based on global experience, it is seen that merit based fiscal & non-fiscal policies, including vehicle taxation, which proportionately supports all green vehicle technologies, will be required for their success.

TKM's collaborative efforts towards promoting bio-fuel energy pathway extends beyond unveiling the prototype. The company has also previously exchanged a Memorandum of Understanding (MoU) with the Indian Institute of Science (IISC, Bangalore) and Indian Sugar Mills Association (ISMA) undertaking study of W2W emissions and creating awareness about the use of ethanol as a sustainable biofuel. We are also discussing with frontier organisations like PRAJ Industries & others to collaborate in the Ethanol space. Such partnerships underscores TKM's commitment to reducing fossil fuel dependence and contributing to India's journey toward carbon neutrality.

As a frontrunner in electrified vehicle technology and a socially responsible corporate entity, TKM will persistently drive its endeavours and contribute to progressive innovations by disseminating sustainable technological advancements, thereby providing ‘Mobility for All’ and “Leaving No One Behind.”

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