“Run Freely Again”- Theme Logo of 15th Edition of PhonePe Bengaluru Midnight Marathon 2022 Unveiled

* Bengaluru Midnight Marathon, the Country’s Only Midnight Marathon For all Age Groups and All Running Enthusiasts, to be held on December 10/11, 2022, at KTPO Grounds, Whitefield

* India’s 3,000m Steeplechase Champion Avinash Sable Named as the Brand Ambassador of 15th Edition of PhonePe Bengaluru Midnight Marathon 2022

* Key Events include Wissen Fast 5K - Timed Run, Wissen 5K IT City Fun Run, Akamai Open 10K Run, Agriplast Half Marathon, PhonePe Full Marathon, Airbus Corporate Relay, Prime VP FittestStartupChallenge Relay, Everest Group Govt. Schools Relay and MyGate Community Relay

* Register @  www.midnightmarathon.in or https://registrations.indiarunning.com/bmm-2022

Run Freely Again- the Theme logo of Bengaluru Midnight Marathon (BMM) 2022 was unveiled at a Press Conference held in the city today. BMM- the country’s only midnight marathon is a member of AIMS (Association of International Marathons and Distance Races), and has over the last 14 years grown into a marathon of international repute. This year is its 15th edition and today is one of the leading Marathons run in the world, with participation of over 11,000+ runners. Organized by Rotary Bangalore IT Corridor (RBITC) as its key annual fundraising event, thousands of professional runners, international athletes, supporters, corporates and NGOs are expected to run in this year’s BMM which will be held at KTPO, Whitefield, Bangalore on Saturday, 10th. December 2022.

The Press Conference was jointly addressed by Dr. Seemanthini Desai- President of Rotary Bangalore IT Corridor 2022-23 (RBITC), Mr. Viraf M Sutaria- Chairman of BMM 2022 and Mr. Gul Mohammed, Race Director-BMM. Also present at the event was Youth Ambassador Swapnil Sanjay Patil, International Para Swimmer and Silver Medalist at the Asian Para Games 2018. Guest of Honour - 94-year-old Marathoner, NS Dattatreya, graced the occasion. The event also witnessed the official announcement of Avinash Sable, India’s 3,000m Steeplechase 9 times National record holder and the silver medalist at the recently concluded Commonwealth Games 2022, as the Brand Ambassador of the 15th Edition of PhonePe Bengaluru Midnight Marathon (BMM) 2022.

The highlight of this year’s BMM is the introduction of the Fast 5K Run (timed) and introduction of the Virtual Marathon in association with India Running to reach out to the larger audience who can’t be physically present at the event.

A running event for all - PhonePe BMM 2022 has all the right ingredients for those looking for some serious running experience and also for those who want to better their timing - whether it is 5K or 10K or the Half/Full Marathon. BMM is also the perfect platform for those who want to experience the fun of participating in a Midnight Running event. The theme for this year’s BMM is aptly chosen as “Run Freely Again.” After two years of the Pandemic controlling most of our lives, it’s time to celebrate the spirit of freedom, the freedom to ‘BE.’

President of Rotary Bangalore IT Corridor (RBITC) Dr. Seemanthini Desai shared, “BMM is the flagship fundraising event for RBITC’s social service projects which are focused on Education, Healthcare and Environment, with a strong focus on Women and Child Development. We have over the last 15 years completed projects valued at INR 25 crores+. The funds raised over the last 14 editions have been used to extensively bring about transformational impact on the underprivileged through innovative solutions that are self-sustainable and replicable”.

Commenting on the partnership with BMM 2022, Ramesh Srinivasan, Director of Brand Marketing at PhonePe said, “We are excited to be the title sponsors of the country’s only Midnight Marathon for the 3rd year in a row. Headquartered in Bengaluru, we are thrilled to be investing in the community’s health and fitness by encouraging people to run. The idea of partnering with prestigious organizations such as the RBITC and AIMS for this fund-raising event of international repute resonates with our philosophy of giving back to the society we operate in.”

Speaking about the partnership with India Running, Mr. Viraf M Sutaria, Chairman, BMM 2022 shared, “We are excited to be partnering with India Running, by fitpage, for this edition of BMM as our Registration and Training Partner. Through this partnership, we hope to reach out to a larger audience and also provide the much-needed training support for our professional and amateur runners. The highlight for this year will be the introduction of the Fast 5K Run, which will create the momentum for Runners to graduate towards longer distances”.

Added Mr. Sutaria, “We are honoured to have Avinash Sable as the Brand Ambassador for this year’s edition of BMM. He is an inspiration for today’s generation and shows us that nothing is impossible if you have the courage to believe in yourself.”

“I am extremely pleased to be part of an event like Bengaluru Midnight Marathon that not only provides a platform for athletes and running enthusiasts but is also deeply involved in socially relevant causes. I am looking forward to this new experience and seeing all the participants on the event day,” said Avinash Sable in a statement issued by RBITC.

The online registrations for all the events have been announced and participants can register online by logging onto www.midnightmarathon.in

Marathons have come to be known and well established as one of the largest community sports events in the nation, for some years now. Every year, hundreds of thousands of runners have been actively participating in Marathons across the country for creating awareness on various social and charitable causes. Bengaluru Midnight Marathon has the distinction of being one of them and is the key fundraising event for RBITC’s various charitable activities. Rotary Bangalore IT Corridor has been successfully conducting the Bengaluru Midnight Marathon since 2007 and has over the years attracted 80,000 plus runners from across the world in celebration of the city, its people and to create awareness about living healthy. The first edition of the BMM was held on May 19th, 2007.

More on the Race at www.midnightmarathon.in

Honda Cars India Signs MoU With “IDBI Bank To Offer Attractive Finance Schemes”

- In line with HCIL’s commitment to offering customers with the best ownership experience  

Honda Cars India Limited (HCIL), leading manufacturer of premium cars in India has entered into a MoU with IDBI Bank, a leading private sector Bank in India, to offer host of finance schemes for its customers. This collaboration between HCIL and IDBI Bank will facilitate customers to avail hassle free affordable financing options & schemes on purchase of Honda Car models. The association reaffirms commitment of HCIL and IDBI Bank to provide the best service to its customers. 

Elaborating on the partnership, Mr. Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd. said, “The collaboration with IDBI Bank is an initiative to provide all Honda customers with convenient financing solutions along with the best ownership experience and assistance. We are constantly striving to innovate and improve the customer experience at Honda Cars India, which begins right at the first touch point - the purchase experience. We look forward to welcoming new customers into our Honda family and sharing the joy of owning a Honda car.” 

IDBI Bank MoU with HCIL will enable offering of quick financing solution to a large number of Honda customers across the country. The benefits will include attractive interest rates, minimum processing charges, maximum loan amount and maximum re-payment period. The partnership will ensure providing a better customer experience in terms of product and procedures.” 

About Honda Cars India Ltd. 

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, was established in December 1995 with a commitment to provide Honda’s passenger car models and technologies, to Indian customers. HCIL’s corporate office is based in Greater Noida, UP and its state-of-the-art manufacturing facility is located at Tapukara, District. Alwar, Rajasthan.  

The company’s product range includes Honda Jazz, Honda Amaze, Honda WR-V, Honda City and the recently launched Honda City e: HEV catering to the diverse needs of its discerning buyers across different  

segments. Honda’s models are strongly associated with advanced design and technology, apart from their established qualities of durability, reliability, safety, and fuel efficiency. The company has a strong sales and distribution network spread across the country.  

Besides the new car business, Honda offers a one-stop solution for buying and selling pre-owned cars through its business function Honda Auto Terrace. The Honda Certified Pre-owned cars come with an assurance of quality and peace of mind that caters to the diverse and burgeoning needs of pre-owned car buyers across the country. 

About IDBI Bank Ltd. 

IDBI Bank Ltd. has been operating as a commercial bank since October 2004. The Bank is one of the leading private sector banks in India, offering comprehensive financial solutions to its customers from all the walks of life. The Bank has inherited a rich legacy from its predecessor entity – Industrial Development Bank of India (IDBI) - the apex Development Financial Institution (DFI) in the industrial and the infrastructural space set up in July 1964. Complementing its wide network of physical branch and ATM network pan-India with technology and service-oriented approach, the Bank focusses on making banking easier and convenient for its customers. Drawing upon its brand identity of ‘Bank Aisa Dost Jaisa’ (i.e. a Bank just like your friend), the Bank remains committed to its vision of emerging as the “most preferred and trusted Bank enhancing value for all stakeholders.” Towards this end, the Bank would continue to focus on helping in the fulfillment of the aspirations of its customers as also endeavor to support the community at large with the objective of shared socio-economic progress.  

Photo Caption:  Mr. Kunal Behl, Vice President, Sales & Marketing, Honda Cars India and Dr. Kumar Neel Lohit , Chief General Manager - Structured Retail Assets, IDBI Bank Ltd. during MoU signing ceremony. 

Brazil Has Highest Probability Of Winning The “2022 FIFA World Cup”

* Serasa Experian's DataLab uses machine learning to predict that Brazil has a 20.9% chance of winning the FIFA World Cup this year 

Brazil has a 53.4% ??chance of reaching the semifinals and a 20.9% chance of winning this year's FIFA World Cup, according to DataLab, Serasa Experian's innovation laboratory. DataLab’s data scientists used machine learning techniques to predict the results of the World Cup qualifiers and winners.  

The graph below indicates the probability of the countries that are most likely to win the 2022 FIFA World Cup, based on the countries that won the last ten World Cups: 

Brazil is most likely to win the World Cup at 20.9% 

Argentina’s probability is 14.3% 

France’s probability is 11.4% 

Spain’s probability is 9% 

Germany’s probability is 3.4% 

A machine learning model was created based on data from the last three football World Cup cycles. Using similar algorithms used by streaming platforms to recommend shows to users, DataLab set up a machine learning system that predicts the probability of the result of each match between two countries.  

Teams most likely to qualify for the knockout stage 

Considering the groups of these five major teams, the data also predicts the chances of qualifying for that stage to enter the knockout stage: 

Brazil has the highest probability at 97.48% (Group G) 

Argentina has a 96.1% probability (Group C)  

France has a 93.4% probability (Group D) 

Spain has an 89.6% probability, while Germany has a 69.6% probability (both are in Group E) 

Methodology 

A data set containing all the results of the last three World Cup cycles was used: countries involved in the match, dates, type of competition (friendly, qualifiers, regional, and world cups, etc.), and the result.  

The information was processed with recommendation systems and deep learning (matrix factoring and autoencoders) using a similarity metric that indicates how much two teams are similar based on the history of match results. We incorporated this data representation and used a boosting model to train a machine learning system to be able to predict the probability of the outcome of each match considering the current scenario, that is, the period before the championship. 

About Experian 

Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly and organisations to prevent identity fraud and crime. 

We have 20,600 people operating across 43 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index. 

The President of India Conferred National Florence Nightingale Award To Dr Elsa Sanatombi Devi of MAHE

Dr Elsa Sanatombi Devi,  professor & QMR  at  Manipal College of Nursing and FAIMER faculty at MFIIPLIPE, Manipal Academy of Higher Education (MAHE), was presented with the National Florence Nightingale Award 2021 by President of India Smt. Droupadi Murmu on 7 November 2022  at the Rashtrapati Bhavan, New Delhi.

The historic National Florence Nightingale Awards have been presented to outstanding nursing personnel, honouring their meritorious services. The awards, formed in 1973, are a significant recognition of individuals’ efforts in the field. Dr Elsa was the sole winner from a private organisation for 2021.

Dr Elsa said of her win, “I am beyond honoured; it is a moment of deep personal satisfaction and professional pride to be acknowledged among the other outstanding winners of this prominent award. I am indebted to several people, not least my students, who have continuously inspired compassion and warmth. I am immensely grateful for the recognition and am already looking ahead to more exciting chapters as an educator and learner. I am grateful to MAHE for providing all the support & right environment to excel in my profession”

Dr Elsa boasts of several academic and societal contributions, including those towards COVID-19 counselling under StepOne and ICMR projects for the government of India. Dr Elsa is the first nurse to receive the FAIMER fellowship at the International FAIMER Institute in Philadelphia, USA, is a renowned trainer, and has initiated the first “Manipal Coloplast HEAL Academy”—an industry collaboration to develop and train MBBS and nursing graduate wound managers. She is currently invested in her dream project of training dementia caregivers in Udupi, Karnataka.

Dr HS Ballal, Pro-Chancellor of Manipal Academy of Higher Education, said, “Dr Elsa’s accomplishments are a credit to her professionalism, exemplary skills, desire to learn, and selfless attitude. It’s been incredible watching her rapid growth over the past two decades, and we’re all very proud of what she’s done and the impact she’s achieved. Her recent win is well deserved, and MAHE remains committed to supporting Dr Elsa in bringing positive change to healthcare.”

Lt Gen (Dr) M D Venkatesh, Vice Chancellor, Manipal Academy of Higher Education, praised Dr Elsa, saying, “Dr Elsa’s academic acumen and skills in research and leadership have opened opportunities for students and university affiliates to explore practical training and closely understand the nursing industry. Her efforts within and outside MAHE command deep admiration, and this award cements her legacy as one of the finest educators the country has to offer.”

Ashraf Motiwala’s ‘Faith Collection’; At Sublime Galleria, India’s First Mid-Air Art Gallery

Sublime Galleria, India’s First Mid- Air Art Gallery recently announced its exclusive association with the fourth-generation legacy jeweler Ashraf Motiwala. With this partnership, AS Motiwala is announcing the arrival of their new jewellery collection ‘FAITH’ with Luke Coutinho, Lifestyle medicine practitioner. The exhibit will take place from 25th to 27th November 2022 at Bengaluru's perfect venue.

Founded by Ms. Uzma Irfan in 2009, Sublime Galleria is the perfect platform to display the brand’s unique creativity and showcase rich culture.  Similarly, Faith is a collection curated with the intention to create something that would last with its wearers for a lifetime. A selection of contemporary bijoux, Faith consolidates women with their true selves from noon to moon, boardroom to brunch.

The curated collection of priceless pieces is instilled with a powerful message. Empowering words have been selected to guide, encourage, heal, and comfort you on your quest toward holistic living. Each word has been chosen wisely after a great deal of care to reflect what we firmly believe in. Love, Hope, Believe, Abundance, Gratitude, Peace, and Faith form an integral chapter in the betterment of your life.

During the journey of discovery, Ashraf chanced upon the universally recognized symbol – Ens?, which became the perfect introduction to the creation of India’s first Affirmation Accessory. 

“My team and I searched for the perfect symbol to represent our new signature brand. The Ens? contains the perfect and imperfect; that is why it is always complete. This symbolism resonated for both of us as the circle signifies unity and completion. Perfect balance. But what makes the Ens? more intriguing is that it is not perfect at all. It is rough, messy, and at times not even complete,” said Ashraf Motiwala.

Ms. Uzma Irfan, Founder of Sublime Galleria said, “Bengaluru is a city that always had an edge to recognise and showcase unique creative talents. Therefore at Sublime Galleria, we constantly try to share the opportunity to offer a glimpse of unique, creative & one of a kind projects.  Through our gallery and the many programmes it offers, we work to preserve and make society more receptive to the vital role that art plays in our diverse culture. The Faith exhibition is one such opportunity that will reflect our special association, and synergy and display a beautiful range of exquisite collections.”

With these Affirmation Accessories, we intend to create something that would last with its wearers for a lifetime. It can also be passed down through generations allowing this legacy of positivity to continue forever. With this Affirmation Accessory, we invite you to join our movement toward holistic living.

Mother Dairy Pledges 101,000 Glasses Of Milk To Celebrate The 101st Birth Anniversary Of Dr. Verghese Kurien

~The Company has rolled a digital game #OneGlassMilk, encouraging consumers to step forward and contribute towards achieving the goal.~

Mother Dairy, India’s leading dairy player, has pledged to distribute 101,000 glasses of milk to the underprivileged on the occasion of National Milk Day 2022, marking the 101st birth anniversary of Dr Verghese Kurien, also known as the father of India’s White Revolution.

The birth anniversary of Dr. Verghese Kurien, the Father of White Revolution in India, is celebrated as the National Milk Day every year across the country. His "Billion-Litre Idea" – Operation Flood – is the world's largest dairy development programme that made dairy farming as India's largest self-sustaining industry and the largest rural employment provider. It made India the world's largest milk producer from a milk- deficient nation. Mother Dairy was established in 1974 during this noble initiative of Operation Flood, under the able leadership of Dr. Kurien. 

Calling out for participation of its consumers and well-wishers, Mother Dairy has also rolled out a digital game – #OneGlassMilk Game, which can be played on https://www.motherdairy.com/OneGlassMilk/. Through this, Mother Dairy is calling out everyone, seeking support from across the country, to join them in the movement and help them achieve the goal.

Talking about the initiative, Mr. Manish Bandlish, Managing Director, Mother Dairy said, “We are indebted to Dr. Kurien for his vision and making India the largest producer of milk. His contribution to the growth of the Indian dairy industry cannot be expressed in words. We began this initiative in 2019 with an aim to spread the importance of milk and milk products, urging public-at-large to promulgate the practice of offering one glass milk as a source of nourishment.”

Mother Dairy will distribute 101,000 glasses of milk in collaboration with leading NGOs – The Akshaya Patra Foundation and Apna Ghar – across Delhi NCR.

About Mother Dairy Fruit & Vegetable Pvt. Ltd.

Mother Dairy was commissioned in 1974. It is now a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of ‘Operation Flood’, world's biggest dairy development program launched to make India a milk sufficient nation. Today, Mother Dairy is a leading dairy player which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer, ghee, etc. under the ‘Mother Dairy’ brand. The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc. under the ‘Safal’ brand. Mother Dairy, through its brands, has a national footprint across all major cities in India, offering a delectable range of products to its consumers.

Lava Launches Blaze NXT With Premium Glass Back And Octa-Core MediaTek Helio G37 Chipset

·         The Blaze NXT features a 16.55cm (6.5 inch) display with 4GB of RAM which is expandable by 3GB additionally

·         It comes with octa-core MediaTek Helio G37 chipset with clock speed of up to 2.3 Ghz

·         Blaze NXT is equipped with a 13MP AI triple rear camera and an 8MP camera in the front for selfies

·         For a superior after-sales consumer experience, a ‘free service at home’ will also be provided to the customers wherein customers can avail service at their doorstep within the warranty period

Lava International Limited, an end-to-end mobile handset and mobile solutions company based in India, today announced the launch of the Blaze NXT smartphone. Priced at Rs 9,299, the Blaze NXT is a successor to the original Blaze smartphone launched earlier this year.

Speaking about the product, Tejinder Singh, Product Head, Lava International Limited, said, “The Blaze NXT has been launched keeping in mind consumer feedback and aligns with Lava’s vision of introducing hi-tech smartphones at an affordable price point. With the new smartphone, which is reasonably priced and has a great design, camera, and user experience, we hope to improve our customers' overall experience. The Blaze NXT comes with Glass Back and is the classiest entry-level smartphone to meet the demands of next-gen consumers.”

The Blaze NXT features a 16.55cm (6.5 inch) display with octa-core MediaTek Helio G37 chipset with clock speed of up to 2.3 Ghz, featuring 4GB of RAM which is expandable by 3GB additionally, enabling the users to carry out multi-tasking seamlessly. The budget phone offers 4GB of RAM expandable up to 3GB additionally with internal storage capacity of 64GB.

Blaze NXT is equipped with a 13MP AI triple rear camera and an 8MP front camera for selfies. The camera has various features allowing users to make countless memories and explore the world in new ways by creating time lapse, slow motion videos, GIFS and even intelligent scanning of documents. The smartphone also has beauty mode features like smoothening, slimming, whitening and eye enlarger.

For a superior after-sales consumer experience, a ‘free service at home’ will also be provided to the customers wherein customers can avail the service at doorstep within the warranty period.

The smartphone comes packed with a 5000mAh battery. It is available in three colour variations: Glass Blue, Glass Red and Glass Green, and also, has a premium appearance with glass back and rear fingerprint sensor. The device also supports anonymous call recording.

Blaze NXT will be available across Lava’s retail network starting from today. The smartphone will go on sale on Amazon.in and Lava’s e-store on 2nd December, 2022. To get notified, click here: Link

About Lava International Limited

Lava International Limited is a leading end-to-end focused mobile handset and mobile handset solutions Company based in India, with growing international presence. With the vision “to empower people to do more, to be more”, the Company was established in the year 2009. Lava International Limited’s corporate office and its manufacturing and repair facility is located in in Noida, Uttar Pradesh. As of August 31, 2021, the manufacturing facility had an aggregate production capacity of manufacturing 42.52 million feature phone equivalent handsets per annum.