Brands Should Focus On Acquiring The Right Customer & Leveraging Leads To Stay Relevant: Social Beat’s Digital Leadership Summit 2022

* Social Beat’s Digital Leadership Summit 2022

Social Beat, India’s fastest-growing independent digital marketing company, organized the 8th edition of their Digital Leadership Summit 2022 in the city today. Themed ‘Growth through Innovation’ the day-long summit saw deliberations by subject matter experts on how digital marketing enables growth in both traditional as well as new age companies. 

Some key topics discussed during the summit included driving profitable growth with Google and Meta, building from India for the world, bridging the gap between sales and marketing, using analytics to drive marketing decisions, driving D2C growth, channel-mix optimization, and the growth story of one of India’s largest trucking platforms. 

Raghunandan G, Founder, Zolve said that the role of marketing is very important for a business to grow. According to him, marketing plays a bigger role in a business than any other operation of a company as there is no brand loyalty for consumers these days. He cited the example of web taxi services and food delivery platforms, where the customers will go to the app which gives the best deal at that time. Mr. Raghunandan said that companies need to adapt to changes quickly as you can’t capitalize on a single innovation for long. According to him, how a company leverages the market when their innovation is in demand makes or breaks the brand.

Ruchi Kohli, Head, Partner Management, Meta mentioned about how brands can drive profitable growth with Meta.

Anand Iyer, Manager, Google Customer Solutions spoke on driving profitability and scale with Google. 

Other speakers at the summit included Sanjay Kumar Jariwal, CMO, Prestige Group; Manish Singh, Chief Product Officer, Blackbuck; Abhijeet Patil, Vice President - Sales & Marketing, Upgrad Campus  and Rahul Dutta, GM - Growth, Wingreens.

About Social Beat

Founded in 2012, Social Beat is a digital growth partner, enabling brands rise to the impossible. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & Linkedin. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Tata Cliq, Indiabulls Dhani, Indian Terrain, Mahindra Finance, Go Colors, Hotstar, Sundaram Mutual & Give India and with hyperscaling startups including boAt, Upgrad Campus, Blackbuck and IGP.com on driving innovation through a combination of creativity and performance. They have bagged numerous awards from Google, ET Brand Equity, Social Samosa, Foxglove, Digies, Advertising Club of Madras and Advertising Club of Bangalore. They were awarded Agency of the Year by Ad Club of Bangalore in 2022 and adjudged amongst the Fastest Growing Agency by Agency Reporter for 3 consecutive years.

Website: https://www.socialbeat.in

Great Learning To Host A Webinar On "Cloud Computing: Applications In Healthcare And Career Prospects" On August 8

Great Learning, a leading global edtech company for higher and professional education is hosting a webinar for working professionals pursuing a career in Cloud Computing. The webinar will provide insights on Cloud as a domain and also how to advance career in the domain. This engaging live session will be followed by a Q/A round with Krishnan L Narayan (President and Chief Technologist - Netracity. LLC | Ex - IBM) and Mamta Kajla (Senior Program Manager, Cloud Operations - Great Learning); where the speakers will talk about in-demand roles, key skills, and career paths. Furthermore, they will also discuss how the healthcare industry is adopting cloud services across the ecosystem. And last but not the least, the session will throw light on  how the PG Program in Cloud Computing offered by Great Lakes Executive Learning will help learners advance their careers.

This session will be conducted from 7:00pm IST, on August 8, 2022.

Registration Link for the Webinar (Free) - https://bit.ly/3S9Zsad

About Great Learning 

Great Learning, a part of the BYJU'S group, the world’s largest edtech company, is a leading global ed-tech company for professional and higher education. It offers comprehensive, industry-relevant programs across various cutting-edge Technology, Data, and Business domains. Great Learning's programs are developed in collaboration with the world's foremost academic institutions like Deakin University, Stanford Graduate School of Business, MIT Professional Education, The University of Texas at Austin, Wharton Online, National University Singapore, University of Arizona, IIT Madras, IIT Bombay, IIT Roorkee, IIIT-Delhi, Shiv Nadar University, and Great Lakes Institute of Management and are constantly reimagined and revamped to address the dynamic needs of the industry. Great Learning provides these programs in a blended and purely online mode, relying on its vast network of expert mentors and highly qualified faculty to deliver an unmatched learning experience for learners the world over. Great Learning is on a mission to enable transformative learning and career success in the digital economy for professionals and students across the globe and to date has impacted over 4.7 million+ learners from over 170 countries.

PhonePe Launches Smart Speaker For Reliable & Convenient Payment Tracking At Stores

-       Over 100k devices have been deployed across 8 cities in India 

-       Smart Speaker provides payment notifications in 11 Indian languages

PhonePe, India’s leading fintech platform announced the launch of its Smart Speaker for reliable and convenient payment tracking at stores. The Smart Speaker has currently been launched in 8 cities, and over 100k devices are already being used by PhonePe merchant partners.

The PhonePe Smart Speaker provides payment notifications in 11 Indian languages, comes with up to 4 days of battery life, doorstep installation at just Rs.50 as an initial set-up cost and a low monthly rental of Rs. 50/month. As part of the launch offer, both the initial set up and the monthly rental is available at just Re.1, provided the merchant does more than 25 transactions per month. The device also comes with lifetime free replacement against any manufacturing defects.

Speaking on the launch Vivek Lohcheb, Head of Offline Business at PhonePe said, ’At PhonePe we are constantly building new offerings to make it easier for our merchant partners to run and grow their business. We are excited to launch the Smart Speaker and are rolling it out Pan-India. We have kept the setup and installation costs very affordable as our goal is to make the Smart Speaker accessible to every merchant across India.’’

About PhonePe:

PhonePe was founded in December 2015, and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 390+ million registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 30+ million offline merchants spread across Tier 2,3,4 and beyond, covering 99% pin codes in the country. PhonePe forayed into financial services in 2017, providing users with a safe and convenient option to buy 24-karat gold, and has recently also launched silver on its platform. Since then, PhonePe has introduced several Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, life insurance, COVID-19 insurance amongst others. Using PhonePe, users can also send and receive money, recharge mobile, DTH, pay at stores and make all their utility payments. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2022 by Trust Research Advisory (TRA).

Karnataka Minister Of IT C.N. ASHWATH Narayan Visits Mercedes-Benz Research & Development India's Facility At Brigade Tech Gardens

Manu Saale, MD and CEO, Mercedes-Benz Research and Development India, gives Dr. C N Ashwath Narayan, Minister of Higher Education, IT & BT, Govt of Karnataka, a tour of the newly opened facility of Mercedes-Benz Research and Development at Brigade Tech Gardens in Bengaluru.

Speaking at the grand inauguration, Manu Saale, Managing Director and CEO, Mercedes-Benz Research and Development India (MBRDI) said, “We are honoured to have Dr. C N Ashwath Narayan, Minister of Higher Education, IT & BT, Govt of Karnataka with us today to inaugurate the Brigade Tech Garden and visit our premises. Bengaluru is India’s high-growth tech hub, and it is encouraging to see some of the largest tech companies establish their base in this new space”.

“Over the last two years, MBRDI has contributed significantly to some major technological advancements and has been a creative centre for fostering research and innovation for the mobility world. We look forward to accelerating the future and delivering world-class solutions globally from India, especially from the Bengaluru centres”, he added.

The minister applauded the significant contributions and major technological advancements driven from India for global product development at Mercedes-Benz Research and Development India.

About MBRDI

Mercedes-Benz Research and Development India (MBRDI) is the largest research and development centre for Mercedes-Benz Group AG outside of Germany. Started in 1996, the Bengaluru-headquartered organisation plays a prominent role in the development of technologies like connected, autonomous, shared, and electric in the mobility world. MBRDI, known for its engineering services, has grown to a team of over 6,000 employees and is one of the earliest technology centres of a global automotive company to set up a strong presence in India.

In line with the global ambitions of the Mercedes-Benz Group, MBRDI plays a prominent role in accelerating the future of sustainable mobility. Over the last 25 years of its presence in India, MBRDI has established itself as an innovation powerhouse. The engineers at MBRDI are committed to providing an unparalleled experience and comprehensive digital capabilities, with technology at the core. MBRDI harnesses the role of IT in accelerating the future of automotive technology in terms of engineering, digitalisation, testing and simulation, and data science.

MBRDI offices in Bengaluru specialise in end-to-end capabilities in product development and IT services. The satellite office in Pune focuses on interior component designs and IT engineering

OnMobile Reports First Quarter Of Fiscal Year 2023 Results

* Gross revenue growth of 5.8% QoQ and 4.4% YoY

* Challenges Arena: Revenue continues to grow; increased by 11 times YoY and 38 cumulative customer agreements by June’22

* ONMO B2B: 12 customer confirmations, 3 live as on end of June’22

OnMobile Global Limited (“OnMobile”), the global leader in mobile entertainment, today announced the financial results for the first quarter of FY23 ended June 30, 2022.

Highlights:

Challenges Arena: Revenue increased by 11 times on YoY basis

Challenges Arena: 38 cumulative customer agreements for Challenges Arena by June’22 (20 live as on Q1FY23)

Challenges Arena: Now live with 20 Operators cumulative in Q1FY23 as compared to 16 in Q4FY22, reflecting growth of 25% QoQ

Challenges Arena: 6.7 Mn cumulative gross additions of subscribers by June’22

Challenges Arena: Q1FY23 net active base increase to 1.66 Mn from 1.33 Mn in Q4FY22

Q1FY23 revenue stood at INR 141.0 crore, an increase of 5.9% QoQ and 4.4% YoY; Gross profit for the quarter increased by 9.0% QoQ

Manpower cost grew by 15.3% QoQ to INR 32.1 crore primarily due to rise in hiring costs and investment in specific talent skills

Marketing cost grew by 15.7% QoQ and 103.7% YoY to INR 16.2 crore primarily due to investments in our new product lines- ONMO and Challenges Arena

EBITDA at INR 7.8 crore with a margin of 5.8% for the quarter.

Commenting on Q1FY23 results, Sanjay Baweja, CEO & MD, OnMobile, said, “The quarter revenue performance was in line with our expectations, thanks to continued high growth in Challenges Arena. We are investing in marketing for sustained revenue growth, which is impacting profitability temporarily. Our other new gaming product ONMO B2B has started generating revenue from the current quarter. We are confident that our focused execution poise us well to achieve our vision to build cutting-edge mobile gaming products while simultaneously working on digitizing our core B2B businesses.”

Asheesh Chatterjee, Global Group CFO, said, “We are pleased to see a decent start of fiscal year 2023 in our new endeavours. Our revenue increased by 5.9% QoQ to INR 141.0 crore for the quarter. Gross profit witnessed a growth of 9.0% on QoQ basis. Our cost optimization efforts continued and we managed to sustain EBITDA margin at 5.8% for Q1FY23.

Focus on many countries across the world, it is focused on building cutting-edge Mobile Gaming products while also offering a wide array of products such as Videos, Tones, & Contests. Based on current deployments, OnMobile has over 80 million monthly users across the globe.

Tata Motors Showcases Next-Gen Mass Mobility Solutions At Prawaas 3.0 For A Safe, Smart And Sustainable Tomorrow

* Presents seven innovative, top-of-the line vehicles for both last-mile and long-haul passenger mobility

Tata Motors, India’s largest commercial vehicle manufacturer and the country’s leading passenger commercial mobility company, presents seven cutting-edge mass mobility solutions at Prawaas 3.0. Scheduled from 5th to 6th August 2022 in Hyderabad, Tata Motors exhibits a robust product portfolio of passenger commercial vehicles across multiple fuel options at the third edition of India’s flagship bus and car travel show. Aligning itself with the ‘Towards safe, smart and sustainable passenger mobility’ theme at Prawaas 3.0, Tata Motors displays modern and sustainable solutions for both last-mile and long-haul mass mobility needs.

Tata Motors’ top-of-the-line product portfolio at Prawaas 3.0

• Magna 13.5m sleeper coach

• Ultra Electric 9/9 

• Starbus Long Range CNG

• LPO 10.2 CNG AC school

• Caravan

• Winger 9S

• Magic Express 

Commenting on the occasion, Mr. Rohit Srivastava, Vice President, Product Line – Buses, Tata Motors said, “Tata Motors is delighted to participate in the latest edition of Prawaas. This has emerged as an excellent platform for showcasing new products and technology as well as providing possibilities for deeper collaboration between operators, business visitors and other stakeholders within this segment. This year’s theme vitally highlights the necessity of using emerging technology and innovation to make sustainable transportation a reality. As a pioneer in the industry, Tata Motors has always remained aligned to this vision, and our diverse and smart range of products come with varied clean fuel options, with their characteristic promise of safety, comfort and efficiency.”

Tata Motors’ vehicle range at Prawaas 3.0 features India’s first front engine 13.5-metre bus – the Magna sleeper coach for intercity and luxury travel. Alternate-fuel-powered vehicles at the exhibition include the Ultra Electric 9/9 bus specially designed for staff transportation, Starbus Long Range CNG and LPO 10.2 CNG AC school bus. The display also features a customisable Caravan with modern facilities that is ideal for luxurious leisure travel. The iconic Winger 9S and Magic Express, ideal for last-mile passenger transportation, feature unmatched comfort for both driver and passengers with ergonomic seating designs and spacious arrangements. Each of the showcased products offers the lowest total cost of operations with highest efficiency and profitability potential.

Tata Motors is committed towards the vision of clean and sustainable mobility solutions for the future. It has enacted decisive steps to promote alternate fuel technology. The most recent being its steps towards the development of hydrogen fuel cell technology. The company is the first Indian vehicle manufacturer to have won an order for 15 Hydrogen Fuel Cell buses from Indian Oil Corporation. On the battery electric mobility front, Tata Motors is the market leader having delivered more than 715 Tata Motors’ e-buses in various cities of the country and have cumulatively clocked more than 40 million kilometres. The company also offers the widest range for CNG buses across categories ensuring lower operational costs and higher profitability for the operators.

Tata Motors’ passenger commercial vehicle range comes with the standard fitment of Fleet Edge – Tata Motors’ next-gen digital solution for optimal fleet management. Fleet Edge provides an end-to-end connected experience for the customers with better control over their entire business operations.

About Tata Motors

Part of the USD 128 billion Tata group, Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 37 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses, offering extensive range of integrated, smart and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and amongst the top three in the passenger vehicles market.

Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by preparing a tailor-made product strategy, leveraging the synergy between the Group companies and playing an active role liasoning with the Government in developing the policy framework.

With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, supported by a strong global network of over 103 subsidiaries, 11 associate companies, 4 joint ventures and 2 joint operations as on December 2021, Tata Motors’ commercial and passenger vehicles are marketed in countries, spread across Africa, Middle East, South & South East Asia, Australia, South America, Russia and other CIS countries.

Xiaomi India Launches Mi Summit 4.0, B-School Participants To Work On Real Business Case Studies

- Students from the top 27 business schools across India to work on business case studies and showcase their problem-solving skills

- Prizes worth 6 lakhs along with Pre-placement interviews and goodies

Xiaomi India, the country’s No.1 smartphone and smart TV brand, announced the launch of the 4th edition of 'Mi summit' with the vision of enabling B-School students to get hands-on experience with real-world business case studies and problem statements. The winners will be awarded a cash prize of INR 2 lakhs followed by INR 1 lakh cash prize for the runners-up team and pre-placement interviews for both. 

In the 4th edition, students from 27 business Schools can form a team of two from the first or second year and submit their participation. The teams will have to present solutions that resolve a problem and showcase its usability and application in the actual business environment. Structured in 5 stages the program begins with a screening quiz, followed by a pre-campus, campus, and cluster round culminating in the finale at the Xiaomi headquarters in Bangalore. All campus round winners will get a Pre-Placement Interview (PPI) offer from the country’s leading smartphone brand and stand a chance to win goodies up to 6 lakhs from Xiaomi India.

Commenting on the program, Muralikrishnan B, President, Xiaomi India said, “At Xiaomi India, we have always focused on providing opportunities to youth that empower them and help in building a brighter future. The Mi Summit program was started with the vision of helping the young and bright minds of India to follow their passion and truly understand how the world of business functions. Currently, in its 4th edition, Mi Summit over the years has received an exceptional response from students across the country, and we are looking forward to seeing innovative solutions from these future leaders.”

The top teams from each college will be bifurcated into 6 clusters wherein the top 2 teams from each cluster will be selected for the final basis their presentation. Bringing an element of surprise in its 4th edition, among participants identified from 27 business schools, this year wild card entries from non-participating schools are also welcome. Participants from any B-school can sign up for this from all over the country. The cluster winners and runners-up will get a Mi Soundbar and Redmi SonicBass Wireless Earphones along with a PPI offer respectively, whereas campus winners stand a chance to win PPI offers.

Launched in 2019, over 7000 students have participated in Mi Summit to date. In the 3rd edition, Xiaomi India reached out to 25 Business schools and saw a participation of 3000+ students. 'Team HS' from IIM Ranchi were the winners, whereas 'Team Crusaders' from XLRI were the runners-up.

Xiaomi Corporation

Xiaomi Corporation (“Xiaomi”) was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience, and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 478 million smart devices connected to its platform (excluding smartphones, laptops, and tablets) as of March 31, 2022. Xiaomi products are available in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th.

Xiaomi India is the number 1 smartphone player since Q3 2017 IDC Quarterly Mobile Phone Tracker report.

Xiaomi India is the number 1 Smart TV brand since Q2 2018 IDC Worldwide Quarterly Tracker.