InsuranceDekho Ropes In “Farhan Akhtar- As A Brand Ambassador” Launches New Ad Campaign

* Launches a new ad campaign around the ‘Sukoon’ or peace of mind theme 

* With the tagline Bharosa Kar Ke Dekho, the Campaign will go live on 26th March’22 coinciding with the IPL 

InsuranceDekho, one of India’s leading Insurtech players, has roped in Farhan Akhtar as its brand ambassador and will be seen in their upcoming ad campaign – Sukoon. The campaign captures the delicate emotion behind ensuring the security and well-being of one’s family.  

With the tagline Bharosa Kar Ke Dekho, the campaign will go live on 26th March 2022 coinciding with the IPL Season 2022 launch, and will run on various channels, OTT, digital and surrounding mediums. It aims to build awareness around the InsuranceDekho brand and how with health insurance plans, people can breathe a sigh of relief even in the toughest times.  

Farhan Akhtar is admired by fans for his agile personality which can be seen in his performance across diverse roles he takes on as a director, actor, singer, and writer. His personality complements the InsuranceDekho brand as just one platform takes care of one’s all insurance needs; Farhan makes a great fit with InsuranceDekho 

Commenting on the association and campaign launch Ankit Agrawal, CEO and co-founder of InsuranceDekho said,” We are thrilled to be associated with Farhan. We at InsuranceDekho, believe that Sukoon does not come from materialistic things like having a swanky car or owning a big house but from seeing the people in one’s house at peace. It comes from watching one’s family share little moments of laughter, from seeing them full of life, from knowing that their health is secured. These tiny activities make way for the idea that Sukoon is in knowing your family is happy and healthy. And that even when times get tough, this feeling is taken care of by your health insurance partner.” 

Vishal Shekhar, Director said, “When we got the brief from InsuranceDekho, we dabbled with a few themes centered on the security and wellbeing of one’s family. The theme that we all related to on a deeper level, was Sukoon. This underrated, beautiful feeling of relief. We realized that ultimately, the one thing that fills a person with the feeling of Sukoon is the knowledge that their loved ones are healthy and happy.” 

Weaving these warm visuals with the soft words, InsuranceDekho nurtures the feeling of ‘Sukoon’ and offers Health Insurance plans best suited to your need as a tool to get closer to it.  InsuranceDekho has always believed in building impactful avenues for brand connect and this collaboration is in tandem with the brand’s underlying philosophy. 

Motherhood Hospitals Organises “Star Of Nursing” Awards To Honour Nursing Staff For Remarkable Achievements

Motherhood Hospitals organised the “Star of Nursing” awards on 25th March 2022. The awards were conducted to honour the nursing staff of the hospital and recognise their outstanding efforts in the field of healthcare services. The winners of the evening were Esha Roselyn, Rani M and Soni Kurian in the nursing category. The winners in the Nursing In-charge category were Bindya MC, Christy Henry & Pushpa R.

Dr. Rehan Sayeed, founder of Motherhood Hospitals, was the chief guest for the award ceremony. The event was also attended by Mr Vishal Bali, Executive Chairman, Asia Healthcare Holdings and Mr Vijayarathna Venkatraman, CEO, Motherhood Hospitals.

Around 250 Nurses from 11 branches of Motherhood Hospitals were evaluated for a period of six months based on both their clinical and non-clinical capabilities.  A scorecard prepared by their reporting managers on a monthly basis and at the end of six months the topper from every unit progressed to the final round.

The finalists were chosen for two categories of awards i.e. Staff nurses and Nurse in charge. Each category had 11 finalists who were further evaluated by an internal and external panel. Their clinical acumen was judged by Ms. Latha Nonis- Head of Nursing Department, Fortis Hospital, Bangalore, Ms. Abanti Gopan, Principal Assesor, National Accreditation board for hospitals and Ms Ms. Shilpa Narayan , coach & Mentor.

Mr Vijayarathna Venkatraman, CEO Motherhood Hospitals said “The importance of nursing in maternal and child health cannot be stressed enough. Pregnancy, labour, and delivery are stressful situations which require critical and quick thinking. Add to that the anxiety and fear of infections during the pandemic, the situation for the healthcare sector was indeed looking grave.

But our nursing staff rose to the challenges and provided our doctors and patients all the support needed. They helped not only with the clinical aspects but also provided the emotional support required by expectant mothers through conversations. They helped the parents feel secure while bringing new life into the world in such trying times. We are privileged to be awarding our nurses this evening for their dedication and efforts. I congratulate the winners and the finalists and wish them all the very best for their future.”

About Motherhood Hospitals:

Motherhood Women & Children’s Hospital network is India’s leading single-specialty chain with 14 hospitals across 8 cities. The network has more than 1000 specialist doctors associated with it who provide clinical services in Gynaecology, Obstetrics, IVF, Neonatology, and Paediatrics. More than 25000 healthy babies have been born in the Motherhood network and 5000 babies have graduated hail & hearty from the 150 specialized Neonatal Intensive Care beds (NICU) of the network. Each hospital has a state of art Operating rooms to provide Minimally Invasive Laparoscopic Gynaecology surgeries. All the hospitals of the network follow NABH quality and safety accreditation standards. In addition, every hospital is supported by a full spectrum of Radiology services for women & children. More than 10000 women and children visit our OPD services each month. Our Neonatal Intensive Care Unit stands as India’s best and known as a referral centre for handling most complex preterm births. 24x7 Emergency services are provided at each hospital. Motherhood is the proud recipient of “FICCI Healthcare Excellence Award for Best Patient Safety Care 2019”.

Queen of Sarees Kankatala Collaborates With Designer Mahitha Prasad To Bring Bespoke Kanchipuram Lehengas This Wedding Season

Legacy brand Kankatala Sarees collaborates with Leading Bridal Designer Mahitha Prasad to bring a unique edition of Bespoke Kanchipuram Lehengas this wedding season. The edition features one-of-a-kind Kanchipuram Lehenga Choli and Dupatta sets created with craftsmanship for Modern Indian Bride. Each Kanchipuram Silk is handpicked by Kankatala family and is designed by Mahitha Prasad making it a dream come true.  

The collection brings with it a limited edition of 20 unique designs and handloom combinations that amalgamate unique Handlooms with Kanchipuram Silk to create an artistic expression. Some Lehengas Choli Sets carry pieces of Maharashtra’s Paithani with Kanchipuram whereas some bring elements of Banarasi Silk. 

The edition will be exhibited in Jayanagar, Bengaluru outlet of Kankatala from 1st April to 3rd April. Queens of Kankatala can not only buy the designs that are already created but also share their vision of their wedding lehenga and Team Mahitha Prasad will create the design with Authentic Handlooms of Kankatala.   

Kankatala has represented the age-old weaving techniques from more than 50 weaving clusters of India for more than 78 years & 3 generations. Known for pioneering trends since 1942, Kankatala has been evolving as per the trends and tastes of their Queens of Kankatala in India and around the world. Mahitha Prasad on the other hand has been known for impeccable designs and has been creating bespoke blouses and wedding wear for her brides since 2016. The collaboration of the two unique entities where Kankatala brings unique handpicked handlooms and Mahitha Prasad brings bespoke designs is extraordinary for the bride-to-be this season. 

The collection is showcased for our Queens of Kankatala EXCLUSIVELY at 11th Main Rd, near Cosmopolitan Club, 4th T Block East, KV Layout, Jayanagar, Bengaluru.

Also available online at: www.kankatala.com

BMW To Increase Prices Across India Effective From April 1, 2022

BMW India has announced a price increase of up to 3.5% across the BMW model range effective 01 April 2022.

The price increase will be brought into effect to adjust the material and logistics costs, impact of current geo-political situation and exchange rates.

The range of locally produced cars include the BMW 2 Series Gran Coupe, BMW 3 Series, BMW 3 Series Gran Limousine, BMW M 340i, BMW 5 Series, BMW 6 Series Gran Turismo, BMW 7 Series, BMW X1, BMW X3, BMW X4, BMW X5, BMW X7 and MINI Countryman.

BMW dealerships also display BMW 8 Series Gran Coupe, BMW X6, BMW Z4, BMW M2 Competition, BMW M5 Competition, BMW M8 Coupe, BMW X3 M, BMW X5 M and BMW iX which are available in the country as completely built-up units (CBU).

BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurugram (National Capital Region). Till date, BMW Group has invested over INR 5.2 billion (€ 72 million) in BMW India. The wide range of activities in India include a manufacturing plant in Chennai, a parts warehouse in Pune, a training centre in Gurugram NCR and development of a dealer organisation across metropolitan centres of the country. Currently, BMW Group India has over 80 touchpoints in the Indian market. The total number of employees at BMW Group India is 650.

Lomotif Celebrates With Movie Buffs Ahead Of The Biggest Event in Hollywood

* New Lomotif campaign creates peer-to-peer nominations trend ahead of awards season: How to figure this trend out and make it your own 

With the biggest award night in Hollywood being a few days away, Lomotif’s new awards-themed in-app campaign titled ‘The Award Goes To’ has created a new trend that is making every movie fan’s dream come true with a brilliant twist.

The short video sharing app has a special treat in store as it gives users the chance to nominate their loved ones, friends and family for fun awards, with the fanfare that comes along with the prestigious event in the world of film. Lomotif’s ‘The Award Goes To’ campaign runs till April 8th 2022 under the hashtag #TheAwardGoesTo. This presents Lomotif’s community of everyday creators with a chance to celebrate their friends and loved ones with ‘nomination’ video clips and filters for “Entertainer of the Year”, “Most Popular Comic”, “Drama Queen”, and “Most Musical” amongst many others.

All creators have to do is get on to Lomotif’s #TheAwardGoesTo discovery page. From there, they can explore a featured clips library to spark creativity for their own content. Users can tap onto the wealth of content shared by its global online community, Lomotif-created video clips and music from award-filming films by Universal Music Group. From creating personal video clips, to remixing clips shared via the app’s global community of users, users can nominate those in their lives who deserve an award - quirky categories such as Drama Queen, Entertainer of the Year, Most Popular Comic, have appeared as part of this trend, and Lomotif users are encouraged to create as they wish.

Speaking about the campaign, Paul Yang, CEO of Lomotif, said, “Enhancing our user experience and engaging creators through campaigns that are light-hearted and personalised has been our utmost priority as an app. With one of the most popular global award ceremonies being just a few days away, I am happy that Lomotif is providing a platform for creators to freely express themselves through short-form video, while celebrating key moments in pop culture.”

He further added, “Campaigns like these will help Lomotif users find inspiration in the everyday, and playfully engage their creative side.”

Toyota Kirloskar Motor Recognized For Best Water Management Practices With ‘TERI Water Sustainability Awards’

* Awarded under the ‘Water Users in Industrial Sector’ category

* Sustainable development is integral to the brand's approach on Resource Management and Environmental Protection

Toyota Kirloskar Motor (TKM) was recently awarded with the TERI Water Sustainability Awards 2022, in collaboration with IWA and UNDP, India, under the ‘Water Users in Industrial Sector’ category. This award is a testament to TKM’s relentless efforts in setting-up benchmark practices in becoming “Water Positive Company”. Extremely coveted, the Water Sustainability Awards recognize excellence in new approaches, technologies, and other forms of innovation in the water sector as a means of achieving the Sustainable Development Goal 6.

Over the years, TKM has consciously adopted sustainable business practices and transforming from a carmaker to a mobility company. Keeping with our principle of ‘Respect for the Planet’, Toyota globally announced the ‘Toyota Environmental Challenge 2050’ (TEC 2050) in October 2015 comprising of six environment challenges.  We at Toyota are committed to achieve Carbon Neutrality by 2050 & moving towards realizing ‘Net Carbon Zero in Manufacturing Operations’ by 2035. Our key goal is to achieve net zero carbon (CO2) emission throughout the entire lifecycle of our products that goes well beyond vehicles, addressing our entire value-chain, including manufacturing activities.

Further, we have adopted a holistic approach, and are actively engaged in various sustainable initiatives that covers shift to renewable energy, promoting a recycling-based society, reduction in water consumption and various nature conservation activities, thus reinforcing our commitment to build a better, smarter, more sustainable future, creating a net positive impact on the planet and society. Under Toyota’s global environmental six thematic challenges, one of the challenges is dedicated towards ‘minimising and optimizing water usage.’

Expressing his delight about the conferred recognition, Mr. Raju B. Ketkale, Executive Vice President of Toyota Kirloskar Motor, said, “For us at Toyota, environment is of prime importance and all our initiatives are designed to bring down the environmental impacts and achieve our ultimate goal of ‘Living in Harmony with Nature.’ Through our various efforts, we hope to make a positive impact on the environment and the community around us. The increasing population and dependence on industrial products are causing a water crisis and since water is a shared resource, we all have a responsibility to use it consciously and conserve it.

It is an honour receiving this award and we are extremely grateful to the jury of TERI for giving us a platform and recognizing our water conservation initiatives. This has further motivated us to go forward with more energy towards conservation of the most important resource of nature, Water.”

Striving towards the water sustainability goal, TKM has adopted various novel initiatives at the manufacturing site in Bidadi, Karnataka. To reduce freshwater consumption, TKM is enhancing water efficiency through innovative kaizen and have installed a state-of-the-art RO and MBR wastewater treatment technologies, by which 60% of such wastewater is being recycled for manufacturing processes. TKM has also built 51,000 m3 capacity of Rainwater Harvesting Ponds, which are used for manufacturing and non-manufacturing applications. With these initiatives, TKM has drastically reduced freshwater consumption by 90% in the production processes. Needless to mention, the average groundwater level at TKM increased from 90ft (2014) to 45ft (2021). Further, TKM continues to share the best practices on water usage reduction across their value-chain including supplier and dealer partners to make a real difference.

Furthermore, on signature days like World Environment Day and World Water Day, TKM with its enhanced efforts continues to create awareness amongst its stakeholders on water scenario & conservation methods through eco-webinars and experience sharing by environmental experts.

TKM has also established an outdoor experiential environment learning centre– ECOZONE which has 17 environment learning themes, interlinked to create awareness on Climate Change, Energy, Water, Waste, and Biodiversity. Till date, more than 19,600 school students have been trained at this centre, which includes a detailed module on Water Conservation. The training is aimed to create eco champions and ushering in behavioural change in the young minds to protect our nature and its valuable resources.

Towards contributing to the betterment of community, TKM recently rejuvenated a lake in the vicinity of Abbanakuppe, Bidadi (Ramnagara District, Karnataka), to benefit six surrounding villages. Further, TKM has also installed 43 water purification units across 267 villages, benefitting more than 280,000 people.

Toyota's interventions are driven by community involvement, ownership and awareness, the seeds of which are planted in our holistic engagement model. With the support of all the stakeholders and business partners, TKM intends to build a future society in ‘Harmony with Nature.’

India’s Most Popular Short Video App, Chingari Launches Exclusive NFTs iIn Partnership With Fashion TV

·       Chingari, powered by GARI, its native token to launch 100 NFTs in collaboration with Fashion TV

·       Chingari powered by GARI forays into Metaverse in association with Fashion TV

India’s most popular and fastest-growing short video app, Chingari has announced an exclusive partnership with Fashion TV (FTV), the world’s leading fashion and lifestyle broadcasting television channel. Globally, this is the first time that Fashion TV is collaborating with a short video app, Chingari, powered by GARI for exclusive content.

The partnership will allow Chingari, powered by GARI to exclusively play the Fashion TV content on its app. Moreover, Chingari’s native token, GARI, and Fashion TV have also launched 100 Non-fungible Tokens (NFTs).  The event showcased exclusive GARI Panda NFTs and Fashion TV NFTs in a 75-piece fashion show designed by Madiha Abaida of Extremely.

The tribe of cute Pandas will unlock tremendous value for Panda holders inside the Chingari-Verse. Holders of these NFTs will have exclusive benefits including access to ‘invite-only’ parties and fashion events hosted by Fashion TV including Fashion Metaverse, a once-in-a-lifetime chance to meet and greet Bollywood A-listers, and a privilege to be a part of an exclusive Panda NFT global community.

Chingari’s deep dive into Metaverse

Chingari has also announced its entry into Metaverse, Fashion Metaverse in association with Fashion TV. The space will organize fashion shows to which the NFTs holders will get exclusive access. 

Speaking on the partnership, Mr Sumit Ghosh, CEO, and Co-Founder, Chingari app said, “We are extremely happy to announce the partnership of Chingari, powered by GARI and Fashion TV. The partnership will be mutually beneficial for both the brands with Chingari getting exclusive rights to play Fashion TV content on its platform. Further, the all exclusive 100 GARI Panda NFTs and Fashion TV NFTs, GARI Panda NFTs will turn out to be a goldrush for the artists and celebrities across the globe.”

Michel Adam Lisowski, President of FTV added, “The partnership aligns with our vision to make accessible our premium content from the fashion industry’s most successful designers, models, photographers to everyone. The Fashion TV- GARI Panda NFTs is another exciting offer to the community wherein the early adopters could churn out crazy payouts.”

About Chingari:

Chingari, powered by GARI is India’s fastest-growing short-video app launched in 2018. Since then, the home-grown app has emerged as the one-stop destination for entertaining, engaging videos across diverse categories such as dancing, singing, transformation, innovative skills, etc. Chingari’s eclectic platform entertains 130M+ users across India, and witnesses videos in 15+ languages. It has over 50 lakh Daily Average Users (DAU) and more than 3.5 crores Monthly Average Users (MAU).

About GARI Social Tokens:

GARI is the native token of the Chingari app. It enables short-form video creators to monetize their content on the blockchain with the GARI token. It acts as an in-app currency and a governance token. It has over 270,000 active wallet users and is amongst the top 3 projects on the Solana blockchain.

About Fashion TV

Broadcasting from Paris, France since 1997 and is distributed all over the world on over 50 satellites, cable, and IP networks. FashionTV is available on SD, HD UHD, and on Facebook, Instagram, youtube, Apple TV, Samsung TV, Rakuten TV. In addition, FTV+ is a full OTT service featuring stories on top models, fashion and luxury lifestyles.

For more info pls visit: www.fashiontv.com