Tuesday, November 23, 2021

Vi Launches New Tariff Plans For Digital India From November 25, 2021


Vodafone Idea Limited (VIL), India’s leading telecom service provider, today announced the launch of its new tariff plans for prepaid users in India. The new plans will be available starting 25th November 2021.

The new plans will start the process of ARPU improvement and help address the financial stress faced by the industry.

These tariff plans will allow VIL to continue improving India’s Fastest Mobile Network, verified by Ookla®, the global leader in fixed broadband and mobile network testing applications. Vi remains committed to play its role in accelerating the realization of the Digital India vision of the government.

In line with its commitment to providing its customers with simple and convenient products, Vi has curated an optimum range of feature rich plans for both voice and data. Customers can avail their benefits by selecting the plan best suited to their specific needs.

Users can visit www.myvi.in for more details, starting 25th November, 2021.

CEAMA Welcomes Decision By Ministry Of Power To Approve Six Month’s Extension For ‘Star Labelling Program’


* The Extension is applicable to room air conditioners, refrigerators and television segment~

* The extension would prevent financial obsolescence to the tune of Rs 6500-6700 Crore in air conditioner segment~

* It would also prevent 3 million units of AC’s from obsolescence~

Consumer Electronics and Appliances Manufacturers Association (CEAMA), the apex body representing consumer electronics and home appliances, welcomed the 6-month extension for Star Labelling Program by the Ministry of Power. The extension is applicable to segment of air conditioners, refrigerators, and television. Keeping in view, the interests and greater good of the industry, CEAMA had proposed an extension of the program to the Ministry of power.

In consultation with the Ministry of power, CEAMA highlighted the current Industry situation in air conditioner, refrigerator and TV segment. In the Air Conditioner segment, the extension would prevent obsolescence of 3 million units of AC’s and prevent losses to the tune of Rs 6500-6700 Crore. In the Refrigerator segment, the extension would ease the burden on industry and make the process less onerous in terms of cost. In the television segment, the extension would help in ease of doing business. 

CEAMA proposal also highlighted, that it is a win-win situation for both the sellers and the buyers. The seller can curtail its production cost due to the extension and ultimately the buyer’s purchasing power won’t be hurt.

Mr. Eric Braganza, President-CEAMA, said, “CEAMA welcomes the move by the government. The change in energy ratings requires large investment from manufacturers. The additional investment leads to price hike and this ultimately impacts consumer demand. Thus, the extension should bring some respite to the manufacturers in these tough times. It would also aid in preventing financial losses. CEAMA has been constantly striving to deliberate challenges, opportunities and possible solutions for the sustainable growth of the industry.”

About CEAMA

Consumer Electronics and Appliances Manufacturers Association (CEAMA), established in the year 1978 is an all India body representing Consumer Electronics and Home Appliances Industry. This apex body aims to enhance the development of the Consumer Electronics & Appliances Industry and its components to maintain fair competition and healthy practices among manufacturers, dealers, and other stakeholders. With a strong foothold for the past 42 years, this non-profit organization constantly strives to look after the common interests of its members, for sustainable growth in the sector.

https://ceama.in/index.html

Medlounges Unveils Unique Wellness Program “Body Shaping And Contouring” In Indian Market


* 360° wellness approach with a collective combination of expertise from family doctor, aesthetic physician, dermatologist and plastic surgeon  

Medlounges, one of South India’s leading family health and wellness centre, today announced the launch of its unique wellness program “Body Shaping and Contouring” for the first time in India. This 360° wellness approach is specially designed by Dr. Joseph Thomas with the concept of preventive wellness in home environment based on his in-depth study in the areas of aesthetic and anti-ageing. Also, with the collective combination and expertise from family doctor, aesthetic physician, dermatologist and plastic surgeon.

This multi-disciplinary state-of-the-art ultra-modern facility is spread over an area of 30,000 sq.ft. with an ample parking facility of around 10,000 sq.ft. Medlounges’ one of the finest in the country offers a plethora of end-end solution to health and wellness with FDA approved equipments on par with international standards.

Through this new initiative, Body Shaping and Contouring, we follow a very simple non-invasive body shaping procedure by involving pulsed ultrasound energy to destroy selective fat cells. Moreover, vaser liposuction which is a US patented program will be strategized and performed by the panel of doctors to ensure a quicker result.

Commenting on the launch, Dr. Joseph Thomas, Founder and the Medical Director, Medlounges said, “We are proud to introduce this unique wellness program in India, with our ardent customer base and elongated market presence, we are confident that Medlounges could further strengthen its foothold in the body shaping and contouring as well”.

He added, “General myths about body shaping and contouring will be very risky, painful, affects the skin and many more…. Our aim is to bridge this gap by bringing the most advanced technologies which would not only bring out the inner beauty of the person but also ensure better-quality of life and make them move towards a happiest future”.

As per practice, our team will follow step by step approach which includes:

Conduct a detailed interactive session with the client

Discuss and identify if the client has any medical history i.e. health conditions, allergies and previous surgeries, use of alcohol, illegal drugs, tobacco etc.

Post which, our team of experts will examine and identify the areas that the client would like to change, review and measure the risks prior to the program

In this fast paced world, none of us have time to focus on ourselves especially when it comes to body shaping everyone think it will be a challenging task. Moreover, it is risky, painful, affects the skin and many more…. This may have been true in the early days of procedures such as traditional liposuction and other anti-ageing care but the latent technologies and talents have dramatically changed the entire episode and help them have a better-outlook.

Based on our experience and learnings, over 70% of people including celebrities who opt for such body shaping treatments due to the kind of socio, psychological trauma in life. Our proactive approach and strong association with the clients will bring immense value to their sentiments. Apart from the strong association with the clients, Medlounges shares a special bond with its employees which continue to be more focused on providing the necessary training to its staff and equip them with the skills required to advise our clients.

On behalf of Medlounges, I take this opportunity to thank the entire team for their constant commitment. Moreover, it gives me an opportunity to show my passion on aesthetic and anti-ageing and my love towards my profession.

Organic India Wins Outstanding Sustainable Farmer Income Enhancement Award At FICCI's Agri Summit & Awards


* The brand was recognized for its stellar contribution towards sustainable agriculture practices

Recognising its contribution towards promoting sustainable agricultural development and programs, Organic India – a leading multinational organic product manufacturing company – was bestowed the Outstanding Sustainable Farmer Income Enhancement (Mid Corporates) Award at Agri Summit & Awards organized by FICCI on 18th November 2021.

Based on the theme, Envisioning Smart and Sustainable Agriculture, the summit brought policymakers and value chain players on a common platform to deliberate practical and scalable strategies for smart and sustainable agriculture. The distinguished participants discussed and recommended practical pathways for the promotion and adoption of best practices for sustainable agriculture on a large scale and to generate awareness of existing solutions available for pursuing smart agriculture.

Dr Ashok Dalwai, CEO, NRAA, Ministry of Agriculture & Farmers Welfare, Govt of India handed over the award to Mr. Balram Singh, Chief Operating Officer, Organic India, for the brand’s outstanding contribution towards the development of sustainable agriculture practices that have contributed to an increase in farmers’ income.

Expressing happiness on receiving the award, Mr Balram Singh, Chief Operating Officer, Organic India, said: “Organic India is committed to improving the livelihood of small and marginal farmers of India as per our ethos of inspiring, promoting and supporting true wellness and respect for all beings and Mother Nature. Our focus has always been on doing business sustainably and establishing an ecologically sustainable model. Our growth is aided by the progressive policies of the government that are empowering the entire industry. Therefore, this recognition gives a huge boost to our confidence.”

Organic India has grown to become one of India’s most trusted organic brands. The organisation works with more than 2,500 farmers to create favourable economic, environmental and social ecosystems, as well as to promote healthy lifestyles and conscious living via bio-regenerative farming practices that benefit the environment with each crop cycle.

About Organic India

ORGANIC INDIA is a leading manufacturer and exporter of organic teas, infusions, herbal supplements, clean and personal care. With its mission to be of service to the community and to keep our planet vibrant, the brand is committed to practices that heal the Earth, enrich biodiversity and regenerate the soil. At the heart of ORGANIC INDIA is their commitment to being a living embodiment of love and consciousness in action. Their products are made in India and reach millions of consumers worldwide with a message of interconnectedness and oneness with nature.  https://www.organicindia.com/

QuEST Global Appoints Courtney Headley As The Global Head For Culture And Inclusion


* Courtney will lead initiatives that strengthen QuEST’s culture, diversity, equity, and inclusion practices

QuEST Global, a global product engineering and lifecycle services company, announced the appointment of Courtney Headley as the Global Head for Culture and Inclusion. Courtney will be responsible for strengthening QuEST’s culture, diversity, equity and inclusion (DEI) practices as the company expands and maximizes its brand worldwide. He will be based out of Connecticut and will report to Niketh Sundar, Chief People Officer, QuEST Global.

DEI is at the core of QuEST Global. The organization believes that when everyone feels included and encouraged to share their unique ideas across backgrounds, the workplace becomes more resilient. QuEST nurtures all forms of diversity as a source of strength and inspiration for its innovative and collaborative culture. With Courtney on-board, the organization takes the next step in advancing its strategic goals by further enriching the organization’s culture across all levels.

Welcoming Courtney, Niketh Sundar, Chief People Officer, QuEST Global, said, “At QuEST, we stay committed towards our employees. We strive to strengthen our culture that is truly inclusive and allows our employees to be their best. With Courtney’s guidance and extensive leadership experience in change management, enterprise planning, culture building, DEI, and communication strategies, I am confident QuEST will soon be at the forefront of DEI, and also continue to strengthen its culture to achieve the goal of building a centenary organization. I welcome him on-board and wish him a very successful journey with QuEST Global.” 

Courtney is passionate about creating enduring cultures grounded in respect that thrive by enhancing the employee experience of every individual. In his most recent role as Head of Organizational Change Effectiveness and the Employee Experience for a division of NestlĂ© Waters North America, Courtney implemented enterprise strategies to strengthen the organization’s change resiliency and agility across 7 US territories and 75 sites. While there he designed impactful DEI platforms to help enable business growth and innovation. He also co-founded one of the company’s leading business resource groups (BRG) to bring employees together and celebrate differences within the workplace. 

Commenting on his appointment, Courtney said, “Who we are connects us to each other and the organization. It’s the cornerstone of our purpose-driven culture. Building an inclusive environment where everyone feels valued, and a deep sense of belonging is critical to achieving this and remains a top priority for QuEST Global. I am excited to contribute to our workplace, workforce, and ultimately the marketplace.”

Courtney has a Bachelor’s in Information Management and Technology from Syracuse University and Master of Business Administration from John F. Welch College of Business at Sacred Heart University with a concentration in Human Resources (HR).

Yamaha Launches The All New YZF-R15S V3.0 With A Unibody Seat


* The YZF-R15S V3.0 is priced at Rs. 157,600 (Ex-showroom, Delhi) and is available in Racing Blue Colour

India Yamaha Motor (IYM) Pvt Ltd. as a part of its captivating brand campaign “The Call of the Blue”, announced an all new ‘Unibody seat’ variant for the YZF-R15 V3.0 supersport motorcycle, to meet customer demand. The new YZF-R15S V3 (Unibody Seat) variant will be sold alongside the YZF-R15 V4 model across all the authorized Yamaha dealerships in India. The YZF-R15S V3 is priced at Rs. 157,600 (ex-showroom, Delhi) and is available in Racing Blue colour.

 Yamaha has always been known to innovate and introduce products that have a strong connect with its large customer base. The "YZF-R15" brand has been a significant milestone in the company’s history; the product being the torchbearer to introduce racing culture in India. The YZF-R15 V3 has seen huge success for its spectacular engineering prowess and technological advancements, and the new variant will continue to carry the baton to strengthen that position in the premium super sports segment. The R15S V3 variant is powered by a 155cc, 4-stroke, liquid-cooled, SOHC, 4-valve engine that produces maximum power of 18.6 PS at 10,000rpm, with a torque output of 14.1 Nm at 8,500rpm. The fuel-injected motor with Variable Valve Actuation (VVA) is mated to a 6-speed gearbox. It will continue to feature a Multi Function LCD Instrument Cluster with Gear Shift Indicator, Dual Channel ABS, Assist & Slipper Clutch, Side stand with engine cut-off Switch, Deltabox Frame, Aluminum Swingarm, and a Super Wide 140/70-R17 Radial Rear Tyre.


magicpin Goes On The Front Foot With #SavingsBachhonKaKhelNahi


A TVC that makes you sit up and take notice for its sheer chutzpah and in your face opinion

magicpin, India’s No.1 savings app has come up with a thought-provoking commercial on the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings, of course.

Their new TV commercial provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to making great savings, the offline experience is second to none.

India’s no. 1 savings app, magicpin offers the best saving deals across spend categories at offline stores in your proximity. So, you do not lose out on savings even when you shop offline. 

The TVC features the inimitable Vijay Raaz as the common man who talks straight. He brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.

As Karanjeet Kaur, Head of Content at magicpin puts it, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz - with his image as an everyman with a bullshit-free approach to life - was the perfect choice to deliver the message… again.”

The TV campaign has already registered a humongous response with a total of over 54,85,459 views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel and is expected to cross 6 billion views soon.

About magicpin: 

magicpin is India’s #1 savings app that covers retailers from local merchants to large brands, online and offline. We help customers through our unique magicpin rewards programme, which brings over 150k partner stores (online and local) live on the smartphone, ready to be discovered, leading to attractive savings. magicpin caters to over 5 million users who are enjoying great deals and savings on the app.

magicpin drives over $1B of annual business that covers local retailers as well ad well-known brands like Pantaloons, Lifestyle, Westside, Levis, Jockey, Titan, Fastrack, McDonald’s, CCD, KFC, Pizza Hut, Taco Bell, Flipkart, Boat, Amazon, Samsung, Biba, ITC, Zandu, P&G and many more. 

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