Tuesday, November 23, 2021

CEAMA Welcomes Decision By Ministry Of Power To Approve Six Month’s Extension For ‘Star Labelling Program’

* The Extension is applicable to room air conditioners, refrigerators and television segment~

* The extension would prevent financial obsolescence to the tune of Rs 6500-6700 Crore in air conditioner segment~

* It would also prevent 3 million units of AC’s from obsolescence~

Consumer Electronics and Appliances Manufacturers Association (CEAMA), the apex body representing consumer electronics and home appliances, welcomed the 6-month extension for Star Labelling Program by the Ministry of Power. The extension is applicable to segment of air conditioners, refrigerators, and television. Keeping in view, the interests and greater good of the industry, CEAMA had proposed an extension of the program to the Ministry of power.

In consultation with the Ministry of power, CEAMA highlighted the current Industry situation in air conditioner, refrigerator and TV segment. In the Air Conditioner segment, the extension would prevent obsolescence of 3 million units of AC’s and prevent losses to the tune of Rs 6500-6700 Crore. In the Refrigerator segment, the extension would ease the burden on industry and make the process less onerous in terms of cost. In the television segment, the extension would help in ease of doing business. 

CEAMA proposal also highlighted, that it is a win-win situation for both the sellers and the buyers. The seller can curtail its production cost due to the extension and ultimately the buyer’s purchasing power won’t be hurt.

Mr. Eric Braganza, President-CEAMA, said, “CEAMA welcomes the move by the government. The change in energy ratings requires large investment from manufacturers. The additional investment leads to price hike and this ultimately impacts consumer demand. Thus, the extension should bring some respite to the manufacturers in these tough times. It would also aid in preventing financial losses. CEAMA has been constantly striving to deliberate challenges, opportunities and possible solutions for the sustainable growth of the industry.”


Consumer Electronics and Appliances Manufacturers Association (CEAMA), established in the year 1978 is an all India body representing Consumer Electronics and Home Appliances Industry. This apex body aims to enhance the development of the Consumer Electronics & Appliances Industry and its components to maintain fair competition and healthy practices among manufacturers, dealers, and other stakeholders. With a strong foothold for the past 42 years, this non-profit organization constantly strives to look after the common interests of its members, for sustainable growth in the sector.


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