Global Mobile Industry Leaders Commit To Support 5G mmWave

* 5G mmWave Expands its Momentum Across Multiple Regions Including China, Europe, India, Japan, Korea, North America and South East Asia —

* 5G mmWave Global Rollout Brings Extreme Performance and Capacity, Allowing Operators and OEMs to Meet Rising Demand for Data and Expand into New Service Opportunities Today, a contingent of mobile communications companies announced their collective support for 5G mmWave technology globally – including key players from a growing number of regions including China, Europe, India, Japan, Korea, North America and South East Asia. The industry leaders aim to build on the existing momentum behind 5G mmWave, which allows them to address the significant increases in user data demand, and to expand the role of the mobile ecosystem in supporting economic development across many industries.

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Qualcomm Reveals 5G-Advanced Technologies and Experiences for Transforming Industries Worldwide

New 5G R&D Testbeds Illustrate Industry Breakthroughs in mmWave, Boundless XR, 5G Wide-Area Technology, and More  -

Qualcomm Technologies, Inc. unveiled its latest research milestones and innovations for advancing the next chapter of 5G. The new and updated R&D over-the-air (OTA) testbeds and system simulations display Qualcomm Technologies’ continued leadership in enhancing the 5G system foundation to bring even more capacity, wider coverage, and lower latency to mobile operators and devices on a global scale. The testbeds and system simulations also highlight 5G’s horizontal capabilities to transform a wide range of industries from industrial IoT, automotive, enterprise, and more.

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Qualcomm Unveils Industry’s First Release 16 5G Open RAN Platform for Small Cells

Extending 5G Leadership with Second Generation Qualcomm® 5G RAN Platform for Small Cells (FSM200xx) with Global Spectrum Band Support Spanning mmWave and Sub-6 GHz for Enhanced Coverage —

Industry’s First 3GPP Release 16 5G Modem-RF System Designed to Support Industry 4.0 including the Factory of the Future and Other New Segments —

Qualcomm Technologies, Inc. today announced its second-generation Qualcomm 5G RAN Platform for Small Cells (FSM200xx), the industry’s first 3GPP Release 16 5G Open RAN platform. The new platform brings major enhancements to RF with its support for all commercial global mmWave and Sub-6 GHz bands, including the new n259 (41 GHz), n258(26 GHz) and FDD bands. Building on growing commercial momentum with FSM100xx, this next generation platform is primed to take powerful mmWave performance to more places, indoors and outdoors, and around the globe, while, in parallel, introducing new Sub-6 GHz opportunities with small cell densification in public and private networks. These feature advancements and new spectrum support aim to drive unprecedented mobile experiences, accelerate 5G performance and availability to users worldwide, and reshape opportunities for homes, airports, stadiums, hospitals, offices, and manufacturing facilities. Additionally, with its Release 16 support, the new platform is designed to power the transition to the factory of the future with its support for features including Enhanced Ultra-Reliable Low-Latency Communication (eURLLC) that are critical to controlling equipment and machines.

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Qualcomm Introduces New 5G Distributed Unit Accelerator Card to Drive Global 5G Virtualized RAN Growth

New Qualcomm 5G DU X100 Accelerator Card is Designed to Deliver High Performance, Low Latency, and Power Efficient Turnkey Solution for Ease of Deployment and to Accelerate Operator and Infrastructure Vendor Adoption of Virtualized RAN Platforms —

Designed to Enable Virtualized 5G Networks by Offloading Server CPUs from Compute-Intensive 5G Baseband Processing to Address the Rigorous Demands of 5G —

Qualcomm Technologies, Inc. today announced the expansion of its 5G RAN Platforms portfolio with the addition of the Qualcomm® 5G DU X100 Accelerator Card. The Qualcomm 5G DU X100 is designed to enable operators and infrastructure vendors the ability to readily reap the benefits of high performance, low latency, and power efficient 5G, while accelerating the cellular ecosystem’s transition towards virtualized radio access networks.

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Qualcomm Upgrades its Premium Tier with Snapdragon 888 Plus 5G Mobile Platform

* Upgraded Flagship Mobile Platform to Power Second Half 2021 Commercial Smartphones from ASUS, Honor, Motorola, vivo, and Xiaomi

Qualcomm Technologies, Inc. announced the new Snapdragon® 888 Plus 5G Mobile Platform, a follow-on to the flagship Snapdragon 888. These two platforms power more than 130 designs announced or in development. Snapdragon 888 Plus fuels flagship experiences with intelligent entertainment, including AI-enhanced gameplay, streaming, photography, and more – backed by boosted performance, unrivaled speed, and premium connectivity. The platform is armed with the full arsenal of Snapdragon Elite Gaming™ features to harness the power of ultra-smooth responsiveness, color-rich HDR graphics, and mobile-first desktop-level. Compared to its predecessor, Snapdragon 888 Plus offers an increased Qualcomm® Kryo™ 680 CPU Prime core clock speed at up to 3.0 GHz* and the 6th generation Qualcomm® AI Engine with up to 32 TOPS AI performance, which is more than 20% improvement. 

NeoGrowth Reaffirms Commitment To MSMEs; Launches Secured Loan Offerings In MSME Week

* First set of secured loan offerings by the company

NeoGrowth Credit Pvt. Ltd., a pioneer in SME lending in India, launched the NeoCash Plus and Vendor Finance Plus as variants of secured loans for MSMEs, to coincide with the MSME Week. This is the first time that the company has come up with a suite of secured loan products for small businesses.

The NeoCash Plus is targeted to online and offline retailers who wish to get the maximum loan against their residential, commercial, warehousing or industrial property. The loan, ranging between INR 20 lakhs to INR 1.5 crores in size, is offered for a tenure of up to 60 months to enterprises that have been in existence for a minimum of three years. Vendor Finance Plus is launched for vendors, suppliers, manufacturers, and service providers to large corporates.

Arun Nayyar, CEO, NeoGrowth Credit Pvt. Ltd., said, “At NeoGrowth, we witness small businesses who struggle to grow due to their inability to access credit. We endeavour to help MSMEs overcome such funding challenges by offering business loans which are easy to apply for and convenient to repay. This new Plus suite of secured lending solutions augment our existing lending solutions and open up new avenues for growth for a range of MSMEs who are looking for long-term, hassle-free loans.”

NeoGrowth provides finance to small business owners such as retailers, restaurants, apparel shops, kirana stores, petrol pumps, groceries, pharmacies and other MSMEs, with flexible repayment options and customized products addressing multiple business needs. Headquartered in Mumbai, the company serves 70+ industries with a presence across 25 cities in India. NeoGrowth has disbursed over INR 6,400 crores to 29,500 customers till date.

About NeoGrowth:

NeoGrowth Credit Pvt. Ltd is a Systemically Important, Non-Deposit taking NBFC and a pioneer in SME lending based on the underwriting of digital payments data. NeoGrowth provides finance to small business owners to drive business growth that matches their ambitions. Hassle-free loans are powered by technology innovations and leverage the digital payments ecosystem. It provides financing to retailers, restaurants, apparel shops, kirana stores, petrol pumps, groceries, pharmacies and other MSMEs with flexible repayment options and customized products addressing multiple business needs. It not only helps its customers grow but also drives financial inclusion making a positive social impact. NeoGrowth is backed by renowned investors, namely Omidyar Network, Aspada Investment Company, Khosla Impact, Accion Frontier Inclusion Fund – Quona Capital, IIFL Seed Ventures Fund and Leapfrog Investments.

A Year Of Lockdowns Sees A Surge In Mobile Malware Targeting Banking, Billing And COVID-19 Vaccines

 

* McAfee’s latest Mobile Threat Report finds hackers capitalising on the pandemic to target unsuspecting consumers

News Highlights:

McAfee’s new Mobile Threat Report reveals that 2021 is shaping up to be a year of malware misinformation and sneak attacks

At the end of 2020 (Q4), total mobile malware detected by McAfee reached 43 million, with over three million of these detections being new

Trojans pose one of the biggest threats to consumers this year, with them accounting for 90% of all pandemic-related malware

Hackers are using mobile malware dubbed Etinu to read SMS messages and extract the information needed to confirm subscriptions to premium-rate services, unbeknown to the user. Over 700K downloads were reported before being detected and removed

India, June 28, 2021 – Today, McAfee’s Advanced Threats Research team released its Mobile Threat Report 2021, which found hackers are using fake apps, Trojans and fraudulent messages to target consumers. Last year, McAfee revealed that hidden apps were the most active mobile threat facing consumers. But following a year of lockdowns and a surge in time spent online and on devices, fraudsters are capitalising on this with more approaches. With most of the world still anxious about COVID-19 and demand for vaccines high, McAfee’s research sheds light on how hackers are targeting these fears with bogus apps, text messages, and social media invitations.

“As people increasingly spend more time online owing to the pandemic and staying connected on their mobile devices, hackers are cashing in to target unsuspecting consumers. With the dramatic increase in threats and cybercriminals exploiting mobile devices, our ongoing effort is to ensure that we protect what is of paramount importance to consumers – their personal data.” said Venkat Krishnapur, vice-president of engineering and managing director, McAfee Enterprise, India. “As fraudsters continue to experiment with newer methods and advanced techniques to bypass security screening, we aim to assist consumers by guiding them to remain vigilant and raise awareness on the importance of safeguarding their data and personal devices.”

Over the past year, the vaccine rollout has advanced at different rates across the globe, providing plenty of opportunities for hackers. McAfee Advanced Threat researchers found that hackers are hiding malware and malicious links inside fakes vaccination appointments and registration display ads. These have the potential to download malware onto a person’s device that displays unwanted ads, as well as activating accessibility features to give the hacker full device control, with the goal of stealing banking details and credentials. According to the research, some of these campaigns worryingly started as early as November last year, before any vaccines had officially been approved, while others continue to appear as countries roll out their vaccination programmes in the fight against COVID-19.

“We’ve seen how the pandemic not only led to an increased dependence on mobile devices, but how it has prompted bad actors into developing new ways of tricking consumers and stealing their personal data. As well as these advanced forms of malware and deceit, we’ve seen that hackers are also returning to billing scams, but using new tricks,” said Raj Samani, McAfee Fellow and Chief Scientist. “As consumers continue to carry out daily activities on-the-go, it is critical that they stay educated and proactive about protecting their personal data.”

The latest McAfee Mobile Threat Report 2021 highlights the following mobile threat trends:

COVID-related malware: According to the McAfee COVID-19 Dashboard, more than 90%of all pandemic-related malware took the form of Trojans. McAfee researchers found evidence of an SMS worm targeting Indian consumers, forming one of the earliest vaccine fraud campaigns. Both SMS and WhatsApp messages encouraged users to download a vaccine app and once downloaded, malware sent itself to everyone in the user’s contact list via SMS or WhatsApp. The malware behind this is the same family that was involved in India’s ban on the Tik-Tok app last July.

Billing fraud malware that makes purchases behind the backs of consumers: McAfee researchers have also uncovered new information on mobile malware dubbed Etinu. Targeting users in Southwest Asia and the Middle East predominately, Etinu was found being distributed via Google Play, with more than 700K downloads before being detected and removed. Once an app harbouring this malware is installed via the Google Play Store, the malware steals incoming SMS messages using a Notification Listener function. It can then make purchases and sign up for premium services and subscriptions that get charged to the user’s account.

Hackers are using banking Trojans to target hundreds of financial institutions around the world: McAfee Mobile Security detected a 141% increase in Banking Trojan activity between Q3 and Q4 2020. Most Banking Trojans are distributed via mechanisms such as phishing SMS messages to avoid Google’s screening process. During its research, McAfee discovered Brazilian Remote Access Tool Android (BRATA) – a popular banking Trojan – that repeatedly managed to get onto the Google Play store and as a result, tricked thousands of users into downloads.

About McAfee

McAfee Corp. (Nasdaq: MCFE) is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.

Yamaha Launches New Hybrid Powered Fascino 125 Fi Across India

* The New Fascino 125 Fi gets Hybrid power assist by Smart motor generator

* The disc brake variant is equipped with Bluetooth enabled Yamaha Motorcycle Connect X app

* The disc brake variant gets LED Headlights, DRLs, LED Tail Light and Digital Instrumentation

* The New Fascino 125 Fi has 9 colors for Disc brake variant and 7 colors for Drum Brake variant.

With the goal to create excitement among the Indian customers under its brand direction ‘The Call of the Blue’, India Yamaha Motor (IYM) Pvt. Ltd. has once again carved the ‘The Yamaha Uniqueness’ with the launch of the Fascino 125 Fi Hybrid. Available in both Disc and Drum brake versions, the new Fascino 125 Fi Hybrid is a stylish and fashionable scooter, designed with a focus on strength, refinement, and timeless beauty. The new Fascino 125 Fi Hybrid continues to be powered by a BS-VI compliant, air-cooled, fuel-injected (Fi), 125 cc blue core engine that produces a power output of 8.2 PS @ 6,500rpm and maximum torque of 10.3 N m @ 5,000rpm. 

As standard, the new Fascino 125 Fi Hybrid flaunts a Smart Motor Generator (SMG) System with added functionality that newly adopts the Hybrid Systemwherein the SMG functions as an electric motor to give a power assist when you accelerate from a stop, reducing the insecurity caused by the wobble during start-outs in tandem riding or during uphill climbs. About three seconds after starting, or when the throttle is cut back or the engine rpm exceeds the prescribed level, the Power Assist function is cancelled. Also, an indicator light in the instrument cluster will inform the rider when the Power Assist (Hybrid System) is in operation.

The SMG also serves as a motor by reversing the direction of electricity release, providing benefits that include a Quiet Engine Start System and Automatic Stop & Start System. Fascino 125 Fi also comes equipped with Side Stand Engine Cut off Switchwhich is a standard and mandatory feature for all Yamaha two wheelers in India.

Taking the style & convenience quotient a notch above, the disc brake version of the Fascino 125 Fi Hybrid showcases the following:

Advanced LED headlight, daytime running lights (DRL) and LED taillight

A digital instrument cluster with an indicator to show when the Hybrid System is operating

190mm front disc brake with “Unified Brake System (UBS)”

Bluetooth Connectivity with Yamaha Motorcycle Connect X APP

Addition of the Bluetooth Connectivity feature via Yamaha Motorcycle Connect X App will further help riders to stay connected with the machine and provide them with host of convenient features like Answer Back, Locate my Vehicle, Riding History, Parking Record & Hazard.

Apart from this, the drum brake version shares a host of common features with the disc brake variant, which include - Side stand engine cut-off switch, Multi-function key with seat opener function, Large 21-litre under seat storage compartment, Foldable convenience hook, Maintenance-free battery, and a 90/90-12 front tire and a 110/90-10 rear tire, optional USB Charger. 

The Fascino 125 Fi Hybrid is available with a wide range of colors to choose from. 

Disc Variant Colors: Vivid Red Special (New), Matt Black Special (New), Cool Blue Metallic (New), Dark Matt Blue, Suave Copper, Yellow Cocktail, Cyan Blue, Vivid Red and Metallic Black.

Drum Variant Colors: Vivid Red (New), Cool Blue Metallic (New), Yellow Cocktail (New), Dark Matt Blue, Suave Copper, Cyan Blue, and Metallic Black.

The Fascino 125 Fi Hybrid is targeted at customers who are in their 20’s, prefer fashion, and believe in finding the true reflection of their personality by the vehicle they ride and the performance it offers.

During the launch, Mr. Motofumi Shitara, Chairman, Yamaha Motor India group of companies said, “Under the umbrella of “The Call of the Blue”, Yamaha has introduced several exciting products with unique features in India.  The all new Fascino 125 Fi Hybrid applies electric power assist for the first time in our two-wheelers in the Indian market.  We are sure that the new Fascino 125 Fi will provide a rich riding experience to customers. Also, Yamaha plans to expand this technology to Ray ZR 125 Fi soon. We will continue to offer technologically advanced products that cater to the growing requirements of young Indian customers.”

Vestian Continues To Rank Amongst India’s Great Mid-Sized Workplaces

Vestian continues to rank amongst India’s great mid-sized workplaces, 2021. This is the second year in a row that Vestian has received this honour. This recognition is an acknowledgement of the hard work of the employees, their trust in the organisation and their pride in their work amongst other aspects.

Speaking on the occasion, Michael Silver, Chairman -Vestian says, “We are elated to have been adjudged a Great Place to Work for the second time in a row. This is a testimony to the passion, dedication, and hard work put in by each one of us. Investing in your people is one of the best things

you can do for your organisation, and this is precisely what we do at Vestian.”.

“A proud moment for Vestian, to be recognized as a Great Mid-Size Workplace ,” says Shrinivas Rao, CEO- APAC. “I believe that the company’s culture truly lies in its people and this recognition affirms the contributions of our employees. This is not just an acknowledgment of our people, their commitment

and dedication, but it is also about our honest value system, ethics, integrity, transparency, and the trust we have built over the years.”

“Great Place to Work” is the global authority on building, sustaining, and recognizing high-trust, high-performing workplace cultures. In India, Great Place to Work produces the annual lists of India’s Best Companies along with other Best Workplaces lists in all major industry sectors.

About Vestian

Vestian is an occupier-focused workplace solutions firm specializing in commercial, residential, industrial, retail and hospitality sectors. We help businesses evolve, reshape and prosper as an actionable fiduciary with borderless real estate solutions. Headquartered at Chicago, Vestian has offices across US, India, China, Sri

Lanka, and the Middle East. Vestian simplifies complex real estate decisions and helps clients take control to achieve best real estate outcomes. Our extensive service portfolio includes Investment & Consultancy Services, Transaction Advisory Services, Project Services, Retail Business Solutions and Integrated Facility Management

Services.  Vestian is the only global workplace solutions organization to be certified in quality management systems, anti-bribery management systems and environmental health & safety standards such as ISO 9001, ISO 37001, ISO 14001 and ISO 45001.

Canadian Wood’s webinar ‘Woodinnovations - What’s New & What’s Next’ Unveiled The Possibilities Of Building With Wood

Building with wood is gaining momentum in India. As an outcome, Forestry Innovation Consulting Pvt. Ltd. popularly known as Canadian Wood is creating an ecosystem where woodworking professionals come together to promote adoption and use of sustainably sourced wood species from B.C. Canada. Keeping up with its tradition of hosting educational webinars, the recent webinar focused upon different styles of building with wood, their overall advantages and contribution to sustainable design and building. 

The webinar titled ‘Woodinnovations – what’s new & what’s next’ included sessions by three leading wood industry entrepreneurs who shared their in-depth experiences with Canadian Wood species applied in noteworthy projects across India.

 “Planning and discipline are basics when working with timber” - Ankush Seth, Build Kraft India.

The first session was conducted by Ankush Seth from Build Kraft India. His presentation began with an overview of a range of residential, hospitality and retail projects incorporating Canadian timber in interior fit outs. With respect to structural applications, he deep dived into a private villa project located in Himachal Pradesh built using hybrid style of construction (use of wood along with local stones and bricks). The project optimally utilized versatility of Canadian Douglas-fir for all structural purposes including trusses and posts-and-beams. It was also used in other applications like doors & windows and rustic flooring. Douglas-fir is valued globally for its extraordinary strength-to-weight ratio, making it the ultimate choice for heavy structural purposes.

“Strength of laminated timber is about 3x more than concrete and approximately 2x more than steel utilities”- Sanjay Sharma, Woodbarn India.

This session was followed by an engaging talk by Sanjay Sharma from Woodbarn India. Sanjay’s presentation brought alive his experience of building more than 600 wooden structures across the country, with specific focus on hallmark projects integrating Canadian Wood species. He elaborated on a double laminated T&G style of construction put together in about 12 hours in the IndiaWood 2020 exhibition. The prefabricated house was built with Canadian Spruce-pine-fir (SPF) - known world over for its high strength-to-weight ratio and dimensional stability making it a popular for structural applications. Also, the houses’ laminated wall structure increased the wall thickness to 70mm adding to its strength, stiffness and insulation values. This property is currently on display in Goa and is an ideal option for the hospitality sector looking at developing resorts in locations with permits for temporary housing.

“Wood could be taken to any extent for material integration in projects”- Akarsh Tiwari, WoodNiido

Next, Akarsh Tiwari from WoodNiido shared his experience of building a WFC single storey house in Chennai with Canadian Wood. A believer of sustainable architecture, his presentation was laced with optimism given the rising preferences in the second homes category for Country Homes, Farmhouses and Villas built with wood. The WFC house built by WoodNiido well utilized Canadian SPF to present an ideal model to meet this need gap amongst HNWIs (high-net-worth individuals).

Together, the sessions demonstrated diverse capabilities and strengths of Canadian Wood species as suitable building materials for projects executed across a range of locations with varying climatic conditions and architectural needs. All the projects were backed by material and technical assistance from Canadian Wood. The structures displayed in the webinar also demonstrated use of other Canadian Wood species in their ideal forms. Some examples of these were:

· Furniture made from western hemlock – a wood species finding growing acceptance amongst furniture manufacturers given its easy workability and good staining properties.

· Doors, door frames and windows made from yellow cedar - one of the world’s most durable wood with exceptional longevity due to its natural resistance to decay. 

· Cladding and pergola made from Western red cedar – a wood species highly preferred for its exceptional working properties like natural resistance to termite, rot and decay.

“When building with wood, it is critical to conform to a system and adhere to processes without any deviation or shortcuts.”- Pranesh Chhibber, Canadian Wood

Commenting on the webinar Pranesh Chhibber, Country Director, Canadian Wood said “Building with wood in India is at a nascent stage and Canadian Wood is conscious of the lack of local expertise and experience. Our strategic interventions like organizing training colleges and sharing best practices with the stakeholders are aimed at supporting them to tackle this challenge better. They also help back local contractors and builders in successfully executing projects and thus make them commercially viable. Some of the projects showcased during the webinar were an outcome of our efforts in this direction. We are happy to see that increasing number of architects, builders & developers, interior designers are now making a responsible choice of incorporating our sustainably sourced wood species in both reman and structural applications.” 

About Forestry Innovation Consulting Pvt. Ltd.

Forestry Innovation Consulting Pvt. Ltd. is a crown agency of the government of British Columbia (B.C.) - the western most province of Canada, with a mandate to promote its wood products in offshore markets. It focuses on promoting five distinct wood species in India, namely: 1) Spruce-Pine-Fir (SPF), 2) Western hemlock, 3) Douglas-fir, 4) Yellow cedar and 5) Western red cedar. These species have unique properties making them suitable for a range of reman and structural applications. Canadian Wood lumber is available duly seasoned, sized and graded, almost ready-to-use across the country through a network of 41 stockists in all major towns.

Zupee Appoints Gaurav Mehta As The New Chief Marketing Officer

 * With Gaurav’s appointment, Zupee intends to reach new audiences and product segments across the country

To drive the company’s marketing strategy through a phase of accelerated growth, India’s leading skill-based online gaming start-up, Zupee, today announced the appointment of Gaurav Mehta as the Chief Marketing Officer. In his new role, Gaurav will be responsible for leading the marketing activities to ensure maximum penetration in all parts of the country. At Zupee, he will also be responsible for establishing strong marketing fundamentals and mentoring a growing marketing team, while actively pursuing strong liaison with like-minded marketing partners across industries enabling faster and accelerated growth.

Gaurav brings over 19 years of experience, having led the marketing verticals of major companies including Yahoo India, OLX and GirnarSoft. An analytics and research driven marketer, Gaurav has been in the mobile marketing space since 2008. He has been felicitated with the ‘Marketer of the Year’ award by Exchange4Media Indian Marketing Awards in 2015 and Power Profile by LinkedIn in 2016. He was also recognised as ‘Forty under Forty’ by Exchange4Media Group in 2018 & 2019. He is an avid reader with interest in the field of politics, economics and history.

Congratulating Mr. Gaurav Mehta on his new role,  Dilsher Singh Malhi, Founder & CEO, Zupee said, “We are pleased to have Gaurav head the marketing division at Zupee. As a user centric, rapidly growing player in a technology-led innovation field, we needed someone who understands marketing well to further enhance Zupee’s positioning and reach. Given Gaurav’s extensive experience in the IT sector he brings a sound understanding of both B2B and B2C segments and an omni-channel approach to problem solving. We believe he is the right person for job and wish him a long association and the very best of stay at Zupee”.

A post graduate in Brand Management and Media Planning from MICA, Gaurav has  led various marketing functions across major companies. Prior to joining Zupee, he was the Chief Marketing Officer at GirnarSoft, and led the marketing function at CarDekho, Gaadi.com and Zigwheels.  

Speaking on his appointment,  Gaurav Mehta, Chief Marketing Officer, Zupee said, “I am excited to join Zupee as the organisation and the online gaming sector are both going through a phase of rapid growth. It feels exciting to be a part of a young, dynamic and ambitious team which is open to experimentation and learning. Being in a tech-led innovations sector where we get to be the trendsetters and pioneers is inspiring. Dilsher’s vision is fantastic and I will be working with the team to work towards the fulfilment of that vision and take the best of what Zupee has to offer to every part of the country. It’s the best time for a marketing professional to build scalable partnerships, use data driven insights to reach newer audiences, and accelerate growth.” 

Founded by IIT Kanpur graduates Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee, is India’s fastest growing skill-based mobile gaming and knowledge platform, running live quiz tournaments on its app, where users compete with friends and other players for monetary rewards. The online gaming sector has witnessed a boom during the pandemic, growing at 40% CAGR with over 400 million users in the country. The industry is expected to have a market size of $3.9 billion in India by 2025, marking an increase of 113% from what it is now.

About Zupee:

Zupee is a skill-based gaming platform that aims to engage, empower and entertain through their gaming innovations. The platform places mission like importance on bringing positive and engaging experiences to its users. Relying on knowledge across a host of topics, strong returns, high user engagement, and sound tech, Zupee has been winning hearts and minds in a game of skill. It's Zupee's mission to improve people’s lives by improving their learning ability, skills and mental aptitude through scientifically designed mental exercises, applications and gamification of day to day activities. Zupee has already helped over 10 million people improve their general knowledge, critical thinking and competitive skills.