India Reveals Its Changing Comfort Zones Citroën India Report 2020

* Research commissioned by Citroën India highlights the changing nature and sources of comfort

* Report will define the meaning of “Comfort” for Indians based on age, gender and the impact of the on-going pandemic

* Findings of the research are based on 1,801 interviews conducted across 10 cities in India; the fieldwork was conducted by Innovative Research Services, Mumbai

Comfort is an inherent part of everyday life and the same has been revealed in a new research commissioned by Citroën India on where and how Indians seek comfort. Citroën India’s ‘Comfortology’ research revealed some fascinating insights to Indians’ comfort levels at varied stages, with larger weightage to mobility. The findings also reveals impact of pandemic on people’s perception and definition of comfort. The research was conducted across 10 cities in India with total of 1801 respondents from diverse ages and genders.

One of the key data, which shows inextricable link between comfort and travel, particularly by road, and Indians’ experience of the same includes:

* 19% of respondents described their drive to work as ‘the most uncomfortable hour of their day’ because of pot-holes and jerks, etc.

* 29% of respondents admitted that the drive to work is so full of noises / honking from outside, that they can barely concentrate on anything

* 16% of respondents try to call up their friends and try to catch up; but it is very difficult and uncomfortable because of traffic disturbances

* 49% Indians experience back ache, neck ache and other physical strains, while driving

Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, highlights the objective and a key finding from the research, “Comfort – or its absence – represents a defining element of the driving experience; it is also a key consideration for road users and vehicle purchasers.  This research provides unique insight into how and where Indians seek comfort, with respect to the daily lives, but also with respect to how they travel. Initial findings, for instance, demonstrate the profound impact the pandemic has had on people’s sense and definition of comfort; 25% respondents would have been most comfortable in a private car for short journeys (up to 3km) prior to the pandemic, a figure that has risen to 34% today. Preference for shared/public transport (buses/trains)) has declined from 28% to just 12% in the same period.”

In automotive world, the element of comfort is synonymous with Citroën. The aspect of the Citroën comfort philosophy encapsulates the ideas of practicality and versatility to make driving and travel easier. The easier a car is to live with every day, the more enjoyable and comfortable it will be to own. For Citroën, functional comfort applies to the combination of highly ergonomic, easy-to-use cabin designs with technology that is intuitive and easy to operate. In the wider automotive sector, technology continues to take on greater prominence in cars; in some cases, to the detriment of user-friendliness. By contrast, Citroën has sought to apply new technology in such a way as to make its cars easier to use, with functionality enhancing comfort. The development of cars that offer maximum ‘living comfort’ is a thread that span’s Citroën’s entire history.

Speaking ahead of the launch of the new Citroën C5 Aircross SUV in India, Mr. Roland Bouchara reinforced the brand’s link and commitment to comfort and explained that comfort – in all its forms – represented a core value of the brand. “Since 1919, Citroën has been at the forefront of automotive comfort, from the revolutionary ‘Moteur Flottant’ [floating engine] to the innovative Suspension with Progressive Hydraulic Cushions®. Citroën’s benchmark in comfort is reflected in the Citroën Advanced Comfort® programme, aimed at bringing unprecedented comfort to every passenger. For us, comfort is a principle consideration for the entire driving experience.  Our designs and features aim to reduce the mental load on the driver, combining clever driver aids with light, spacious cabin formats. All these elements translate into a stress-free travelling environment, innovative solutions and smart technology dedicated to ensuring the well-being of body and mind for all passengers.”

Citroën India’s ‘Comfortology’ research also revealed some fascinating differences between Indians’ comfort levels; nearly a quarter (23%) find working from home (WFM) ‘extremely comfortable’, while a similar proportion (22%) describe it as quite the opposite (‘extremely uncomfortable’). 

In terms of gender, women appeared more comfortable managing the demands of work and home life during confinement than their male counterparts; two thirds (66%) of female respondents were ‘comfortable’ or ‘extremely comfortable’ juggling both responsibilities during COVID-19, compared to just 49% of men.

The findings were published in advance of a detailed report examining the changing nature and sources of comfort in India being published by Citroën India.

Citroën India’s ‘Comfortology’ report will be published, in full, in January 2021.

Coolpad Enters Into The Audio Accessories Segment, Launches Cool Bass Buds

 

* The sleek and ultra-portable wireless earphones feature a powerful Deep Bass 13 mm Dynamic Driver along with other cutting-edge features

* The product will be exclusively available on Amazon starting 7th January 2021

Coolpad, a leading Indian smartphone brand established by Coolpad Technologies India Pvt. Ltd., is set to mark its foray into the accessories segment with the Coolpad Cool Bass Buds. The brand’s first-ever wireless earphones will be launched exclusively on Amazon on 7th January 2021 at a price of 1199.

The coolest earbuds ever feature a Deep Bass 13 mm Dynamic Driver for powerful sound, Bluetooth 5.0 for super-fast pairing and strong connectivity greater than 10 m, and Active Voice Assistant (Google and Siri) for a seamless end-user experience. The buds are equipped with a digital battery display which allows you to charge according to your need. The smart charging feature lets you enjoy 3 hours of backup in just 15 minutes of charge!

The earbuds run on a 400 mAH battery which the charging case sport a massive 400mAH battery. With Quick Charging capabilities, the earbuds offer you 3 hours of playback, 4.5 hours playing time, 4 hours of talk time, and 20 hours of extended playtime. When it comes to the design, the ultra-portable and sleek earbuds sport an innovative Dolphin Design 2.0 with a smart digital battery display. For enhanced convenience, Coolpad has added the universal Type-C interface to the device. Genuinely lightweight at 49g±2g, these wireless earbuds won’t weigh you down, but set you free!

Speaking on the launch, Fisher Yuan, CEO, Coolpad India, said, “After positioning Coolpad as one of the leading brands in the budget smartphones category, we are thrilled to enter into the audio accessories segment. The wireless earphone market has witnessed explosive growth in the past few months and holds infinite potential for a disruptive brand that introduces products with exceptional design and features. We have scaled our production capacity for Smartphones and accessories to 5M and soon plan to start the production of accessories in India by end of 2021. We are all set to launch a wide range of accessories for smartphones throughout 2021, and achieve market leaders status in this category as well.”

Adding to this, Harsh Sharma Online Marketing Manager, Coolpad India, said, “At Coolpad, we intend to offer an exceptional end-user experience with every product that we launch. A lot of deliberation has gone into the innovative, new-age design of the Cool Bass Earbuds, and we are very impressed with the final product. With a comfortable fit, lightweight and portable design, quick charge, and the best-ever bass, the Cool Bass Earbuds are definitely set to take the market by storm and become the most preferred wireless earbuds out there.”

Coolpad has made a successful run in the Indian smartphone market with the help of its innovative and value-driven offerings. With technology at the heart of all its products, the brand has already filed over 800 patents in the name of 5G. With its entry into the accessories market, the brand has cemented its stance as the market leader in terms of continuous innovation.

About Coolpad

Born in 2003, Coolpad is a young, innovative leading global smartphone brand that leverages its competitive advantages of R&D and manufacturing to advance in all walks of life. Its parent company YulongCoolpad was established in 1993 in Shenzhen, China. The company is listed on the main board of the Hong Kong Stock Exchange in 2004 (code: 2369). Coolpad’s sales revenue grew at a compound annual rate of 67%. With over 13,000 patents in the field of innovative technology including "Dual-mode and Dual-standby Technology”, Coolpad has also been awarded the top science and technology award in China.TrendForce ranked Coolpad as the 6th largest global smartphone OEM during the 2nd quarter of 2013, beating out stiff competition like LG and Nokia and also being listed in China’s Fortune 500 for the first time ever.

What you need to know about us:

First to Introduce most affordable fingerprint enabled smartphone in India 

Launched the world’s first CDMA/GSM dual-mode, dual-standby smartphone

Consumer-oriented R&D is our top priority

One of the companies who invested in R&D for 5G development in the earlier 2017

Coolpad has more than 800+ patents under the name of 5G

400+ service centers across India.

Fanzart Eagles Bag 2nd Runners Up Trophy In The KPL Tournament

Fanzart Eagles, the pro-league golf team owned by luxury designer fan brand Fanzart who were the champions last year have now emerged 2nd Runners Up in the KPL Tournament held recently. The tournament took place over a period of 4 months leading up to 8 teams playing the final.  Fanzart Eagles, comprising 19 players, all chosen based on their handicap, won the 2nd Runners Up trophy against Team G Kirloskar who won with 15 points. The competition was a close one.

Speaking on the win, Tarun Lala, Founder and Director of Fanzart and team owner said, “The Fanzart Eagles is the only team in the KPL to qualify for back to back finals. We have an extraordinary team and an amazing set of people who time and again prove that KPL is about the camaraderie, fellowship and the love of Golf! Finishing winners last year and 2nd runners up this year is truly commendable, out of 24 competitive teams.”

Accepting the trophy and speaking on the win, the captain of Fanzart Eagles, Arun Bajaj said, “We are glad to have emerged 2nd Runners Up in the tournament. Kudos goes to the team for their great work. We faced strong competition from Team G Kirloskar who surely played a better game. Next year we will surely bag the Winners Trophy.”

About Fanzart Eagles

Fanzart Eagles is one of 20 major pro-league teams that participated in the KPL tournament. It has 19 players, chosen on the basis of their handicap. Among the other major brand teams were names such as Britannia, Prestige, Kirloskar and more. The team is backed by luxury designer fan brand Fanzart, which strongly believes that as a luxury brand, the association with this sport is a great one.

Team Members of Fanzart Eagles

Arun Bajaj, Prahlad Rao, Sanjai Sing,  Venkatesh Maiyya, Kanwaljit Singh, Monappa BA, Anitha Shrishrimal, Rajesh Joshi, Neeraj Mittal, Madhavi Reddy, Satish Machani, Varadh Jain, Vivek Malhotra, Ramesh Rao, Suresh Naik, Devendra Gupta, Peter Rodrigues, Ajay Mehra & Manjunath

About Fanzart

In the 9 years of its entry into the market, Fanzart has risen to prominence as a pioneer and leader in the luxury designer fans segment. With showrooms across the country, Fanzart is a name to reckon with in the luxury interior segment with its niche offerings. The products are also shipped internationally and have made a mark for themselves.

Sony BBC Earth Launches ‘Young Earth Champions’ In Partnership With Climate Warrior Bhumi Pednekar

Being indoors has made us realize just how energizing it is to be outdoors and has given us another reason to be a lot more compassionate towards our planet. Last year also made us take notice of the sweeping environmental crisis, pushing us to work towards building a better tomorrow for the next generation. There is a dire need to elevate the voices of the youth and drive them towards positive call for action as their small steps today can make a big difference in the future.

Adhering to this, Sony BBC Earth is launching its IP ‘Young Earth Champions’ in partnership with Bollywood star and Climate Warrior Bhumi Pednekar, who is a strong advocate of environmental conservation through her flagship initiative - Climate Warrior. Together, via this nation-wide contest for all climate-conscious students, Sony BBC Earth and Bhumi Pednekar are presenting a platform that not only recognizes & rewards innovative ideas, but also inspires the young minds of India to think about a better and a more sustainable future.

Backed with an intent to inspire kids to be catalysts for conservation early on, the contest will be open for 5th to 9th standard kids who have to send in entries for the most innovative ideas that will make our cities and communities more sustainable. Bhumi Pednekar along with an expert will judge this initiative and select one lucky ‘Young Earth Champion’ who will be featured on the channel. Not only that, the top 10 winners will get to virtually interact with Bhumi Pednekar and have an invigorating conversation on doing our bit in preserving the Earth and co-existing with it.

Bhumi Pednekar, Bollywood star and Climate Warrior, says, “Climate change is upon us and its real. Through my initiative of Climate Warrior, I diligently try to highlight the seriousness of the crisis and its repercussions. I am glad that Sony BBC Earth echoes the same beliefs and with 'Young Earth Champions’ is offering a great platform to trigger exchange of creative ideas among kids, who have the power to bring about change. I am looking forward to an encouraging participation from incredible, young talents and a stimulating discussion about a sustainable future”.

Sony BBC Earth

Sony BBC Earth is a premium factual entertainment channel by MSM Worldwide Factual Media – a Joint venture between Sony Pictures Networks India (SPN) and BBC Worldwide.

Sony BBC Earth is home to BBC’s award-winning factual programs and work of some of the world’s foremost factual film makers. Rooted in the philosophy of ‘Feel Alive’, the channel promises grand visual spectacle, positive insightful storytelling and a new perspective to knowledge and entertainment.

The channel has diverse content offering ranging from for fun, insightful science, nature and wildlife to adventure and human interest stories with shows like Blue Planet II, Dynasties, Trust Me I’m a Doctor, Rick Stein’s India, Bang Goes the Theory, Deadly 60, Planet Earth II, Fishing Impossible, Where the Wild Men Are with Ben Fogle etc.

The channel is broadcast in SD & HD and available in English, Hindi, Tamil and Telugu across India.

IDA Ireland Announces Results For 2020 And Tanaiste Launches New IDA Strategy For Next Four Years

 Performance 2020

·         Investments continued & Foreign Direct Investment (FDI) employment grew in 2020 despite impact of COVID-19

·         Over 20,000 new jobs created in 2020

·         Numbers directly employed in multinational sector in Ireland grew to 257,394

·         246 investments won in 2020 - 95 new name investments

·         More than half (52%) of investments went to regional locations

·         Net job creation of 8,944

·         Higher job losses than recent years in some sectors

New Strategy

·         Reflecting the ambition of the Government’s forthcoming National Economic Plan, IDA Ireland’s new Strategy 2021 - 2024 to target 800 investments and 50,000 new jobs with focus on five pillars – Growth, Transformation, Regions, Sustainability and Impact

·         400 of the 800 investments objective in new strategy targeted at regional locations

IDA Ireland, the inward investment agency of the Irish Government, today reported continued investment in 2020 despite the serious disruption to business caused by the COVID-19 global pandemic.

246 new investments were won in 2020 and 20,123 new jobs were created. 95 investments were from new investors and 151 investments from existing companies. 128 (52%) of the 246 projects won were for regional locations. Employment growth of 3.6% in IDA Ireland supported companies was achieved in 2020. Total employment in IDA Ireland client companies in Ireland now stands at 257,394, accounting directly for 12.4% of COVID-adjusted national employment, up from 10.7% in 2019 as a result of the severe impact of the pandemic on certain domestic facing sectors and the employment growth within IDA Ireland’s client base. Additionally, eight jobs are created in the wider economy for every ten created by IDA Ireland client companies, amounting to estimated total direct and indirect employment of 463,309.

An Tánaiste & Minister for Enterprise, Trade & Employment Leo Varadkar T.D. said: Despite a year of unprecedented challenges to our economy, these results show that foreign direct investment has been remarkably resilient. We still saw a net increase in FDI jobs of nearly 9,000 in 2020. This is a testament to the attractiveness of Ireland as a destination for companies seeking to invest.

Martin Shanahan, CEO IDA Ireland said: “In the context of the COVID-19 global pandemic, FDI’s performance is remarkable.  It is encouraging that Ireland has been able to secure such a significant number (246) of investments and grow employment in 2020, a year of unprecedented disruption to global business and adverse impact on global economies.”

“The bulk of investments came from North America, delivering 67% of investments, a larger US contribution compared to recent years. This was driven in part by our focus on existing companies and the strong existing base of US corporates and their investments in expansion, R&D and training activity in Ireland.”

Tanaz Buhariwalla, India Director IDA Ireland said, “It has been an unusual year, IDA Ireland however, keeping up with its tradition, successfully managed to attract investments into Ireland. Lifesciences and manufacturing companies continue to invest in Ireland, especially given the need for a stable supply chain operation centre, in light of both, Brexit and the pandemic. Technology and services companies have further scaled their footprints in Ireland, given it will remain the only English speaking jurisdiction in the EU. Several Indian companies have made Ireland their home; we hope to see more conversions in 2021. IDA Ireland is actively pursuing conversations with key players in their respective domains, who could consider Ireland as an ideal destination to invest. The events of 2020 have proved Ireland's resilience and government’s support for and interest in the pro-business outlook.”

About the new strategy, IDA Ireland Chairman Frank Ryan said: “The need to focus on sustainability, supporting our client base to innovate and transform in order to not just remain viable, but to develop and grow, has never been more important. It is why we have made sustainability, innovation and transformation an integral part of our new strategy.”

In support of the new strategy’s continued focus on regional development, IDA Ireland will deliver 19 Advanced Building Solutions (ABS) to regional locations.

The planned building solutions have a geographical spread in line with the National Planning Framework, with particular emphasis on the Border and Midlands regions reflecting our strategic focus on supporting the necessary conditions to attract FDI in regions of significant economic need (e.g. with high exposure to Brexit, Just Transition regions.)

IDA Ireland will also partner with the private sector and local authorities to deliver buildings in key locations where appropriate; invest in significant infrastructure projects across our portfolio of Business and Technology Parks to upgrade and maintain these key assets in line with the evolving requirements of IDA Ireland and Enterprise Ireland clients and maintain a focus on land banks and utility intensive strategic sites to future proof the ability of our property portfolio to support the project pipeline, most notably large-scale capital-intensive projects which can have significant regional and national economic impacts.

The impact of multinational companies (MNCs) nationally and regionally goes far beyond their direct and indirect employment contribution. Irish economy expenditure by IDA Ireland clients in 2019 totalled €25.2bn, an increase of 14.8% on the previous year. Payroll spend was up 11.3% to €15.1bn, Irish materials spend rose by 2.3% to €2.7bn and Irish.

Dettol Partners With Treebo To Facilitate Safe And Hygienic Stays At Their Hotels

●  Treebo Hygiene Shield with Dettol protection marks a phase of a new initiatives to deliver industry-defining standard of cleanliness and disinfection at 600+ Treebo Hotels - India’s most loved budget Hotel Chain

● This includes additional deep-cleaning of high-touch surfaces with Dettol products, placement of hand-sanitizer dispensers across the Hotels, adequate social distancing, and regular and rigorous audits to ensure compliance with the standards

●  In an effort to further minimise guest contact, Treebo has introduced the Web Check-in feature that allows guests to check-in to a Treebo Hotel remotely

Dettol, the leading germ protection brand, today announced its partnership with Treebo Hotels to facilitate safety and hygiene in domestic travel and create awareness about out of home disinfection & safety in India. The partnership program will ensure the use of Dettol products proven effective against the COVID-19 virus to elevate the disinfection and hygiene levels of the hotel premise, and drive regular training of the hotel staff among various other initiatives to ensure that guests enjoy an even cleaner and safer stay at Treebo Hotels. All Treebo Hotels will conform to the highest standards of hygiene and cleanliness. Additionally, Dettol will also introduce its recently launched suite of innovative cleanliness products at select Treebo Hotels that will be conferred with the “Platinum Hygiene Shield” for maintaining the highest standards of cleanliness and hygiene.

Since the Covid-19 outbreak and the subsequent lockdowns, consumers are eager to resume travel. A research by Global Monitor indicates that consumers have heightened concerns regarding hygiene on their journey, and trust in cleanliness standards is an extremely critical element when it comes to travel. Given the current environment, restarting and redevelopment is the key to consumer satisfaction.  Therefore, it has become essential for industries across to implement an effective system to ensure standardized hygiene practices.

Commenting on the partnership announcement, RB spokesperson said, “As India’s #1 trusted hygiene brand, we aim to partner with our consumers to ensure a healthier environment not just inside, but outside of home as we are at crossroads with the ‘new normal’. We are thrilled to announce our partnership with Treebo hotels in India, as our ethos & priority seamlessly align with one another; providing the safest environment to the Indian population. Through this partnership program we will aim to create a safe, hygienic, and enjoyable experience for its customers with the use of Dettol range of products which are effective against the COVID-19 virus. With this promise, Dettol will continue to drive the organizational purpose and fight in action - to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world.”

The Treebo Hygiene Shield covers all the aspects of safety. Safety checks and disinfection at arrival to contactless check-in, fully disinfected rooms, hand-sanitizers accessible across the property, in-room dining / dining with limited seating in the restaurants, social distancing at the lobby and reception, etc. are just some of the aspects of providing guests with completely secured and safe stays. All of these safety and hygiene checks are audited regularly and rigorously by internal and 3rd party experts to arrive at a score of the Treebo Hygiene Shield with Dettol Protection. Based on these scores, the properties are awarded Bronze, Gold and Platinum badges.

Treebo Hotels has also launched the Web Check-in feature which will further minimize the need for any human interaction at the time of checking-in at a Treebo Hotel. The Web Check-in feature allows guests to upload ID cards, furnish arrival details, select rooms, and place any other special request up to 48-hrs prior to the check-in. Upon arrival at the hotel, guests who have already done a web check-in can just verify their ID cards and collect the keys to their rooms at the reception desk.

Sidharth Gupta, the Co-Founder of Treebo Hotels said “Dettol is India’s leading hygiene brand. Their partnership with our COVID safety program - Treebo Hygiene Shield - is a great validation of the quality assurance processes we follow, and our obsession about guest experience and safety. Despite the reducing numbers of new cases in India and the hope of mass vaccination on the horizon, we are not taking our eyes off the road and continuing to follow strict hygiene standards at our hotels.”

Treebo Hotel Partners are optimistic and welcoming of Dettol’s partnership with Treebo Hygiene Shield. Sanket Wetal who owns and operates 3 hotels under the Treebo brand across Maharashtra said “Treebo is the most guest-centric brand in its space and Dettol is the undisputed leader in cleanliness and hygiene. Dettol usage at Treebo gives the reassurance that our hotel premises are safe and hygienic for guests, visitors and even our own staff. The Dettol protection will become one more reason and a strong validation for guests to pick our hotel”

About RB

RB* is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. We fight to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.

RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more. 20 million RB products a day are bought by consumers globally.

RB's passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.

MyGate Partners with Rotary Bangalore IT Corridor for the 14th Edition of MyGate Bengaluru Midnight Marathon 2020

* The marathon to be held from 12th February, 2021, 12 am to 14th February, 2021, 12 am

* To  register log on towww.midnightmarathon.in

* Dates & Timings – Run Anytime / Anywhere from 12-14 February 2021

* The theme this year for the virtual marathon will be ‘Get on Your Feet – Help them stay on their Feet’

MyGate, India’s largest security and community management solution provider, today announced their partnership with Rotary Bangalore IT Corridor to host the much-awaited 14th edition of ‘MyGate Bengaluru Midnight Marathon’ – (BMM). The only midnight marathon in India, taking into consideration the current scenario this year, the run will be held virtually, thus providing an opportunity for enthusiasts from across the globe to participate from anywhere. The MyGate Bengaluru Midnight Marathon 2020NE will be held between Feb. 11/12 midnight to 14/15 midnight, 2021. The funds collected will be used to support the education of underprivileged children.

Speaking about the association, Mr. Vijay Arisetty, Co-founder & CEO, MyGate, said, “We are extremely glad to support the long tradition of the Bangalore Midnight Marathon in this virtual edition. At MyGate, we see the betterment of the community as being at the very core of our operations and are glad that through the various initiatives of the Rotary Club, the impact of the run will resonate long after the races are over. There cannot be a better way to harness the power of community spirit”

Elaborating on the rationale behind the marathon, Dr. Satish Rudrappa, President, Rotary Bangalore IT Corridor (RBITC) 2020-21, said, “BMM is the flagship fundraising event for RBITC’s social service projects. During this pandemic, Rotary Bangalore IT Corridor (RBITC) has been at the forefront to support the affected with food, supplies, masks, tablets for students to study from home, online learning courses, school building construction, and much more. Service never stops. When times are tough, we need to do more. And, Together we can”.

“RBITC’s Bengaluru Midnight Marathon has received tremendous recognition since its inception and also has the distinction of being the only Marathon that happens at night.  Conceptualised to celebrate the spirit of Bengaluru and its spirit of innovation, this year the Virtual MyGate BMM goes global, powered by our Virtual Platform partners, Feetapart. We believe that BMM will eventually become an embodiment of everything that stands for hope in each of us. I appeal to each and every one of you to Get on your Feet - Help them stay on their Feet.” added, Mr.Anil Danti, Chairman BMM 2020NE

Marathons have entrenched themselves as the single largest community sports event in the country in the recent years. In fact, the Midnight Marathon has the distinction of being one of them and has hosted international marathons from 2007-2019, with over 30,000 runners expected to participate virtually and globally this year.

The online registrations for the individual events of the MyGate Bengaluru Midnight Marathon have already kick started and participants can register online by logging onto www.midnightmarathon.in. MyGate residents can also  register for the run through the MyGate application.

The key runs are:

1.JBL 5k Fun Run                                  5 kms.

2.Akamai Open 10k Run                   10 kms.

3.Sakra Half Marathon                                      21.097 kms.

4.Rotary Full Marathon                                     42.195 Kms        

5.Prime VP #FitnessStartupChallenge

About Bengaluru Midnight Marathon

Bengaluru Midnight Marathon is the flagship fundraising event conducted by Rotary Bangalore IT Corridor. At its heart, the initiative aims to create a platform to raise funds for health, education, social welfare and rural enlistment projects. And in its successive years, the marathon has remained true to its simple purpose. The first edition of the Bengaluru Midnight Marathon was held on May 19th, 2007 and since then, more than 100,000 runners from across the world have taken part in the marathon.

About Rotary Bangalore IT Corridor

Rotary Bangalore IT Corridor (RBITC) was formed in June 2006 with a mission to make a transformational and sustainable change in the quality of life in Bangalore and outside. It has in the last few years funded and implemented several projects in the area of primary health care and rural livelihood provision through vocational training programs, primary education by supporting government schools by organizing mid-day meal programs and scores of other charitable community services and environmental initiatives. One of the highlights being the Bengaluru Midnight Marathon, which is their biggest fundraiser and Asia's only marathon run at night.