Hero Motocorp Revs Up Its Premium Ride With the Dispatch Commencement of the XTREME 160R

Features

* CLASS-LEADING ACCELERATION - 0-60 KM/H IN ONLY 4.7 SECONDS

* FIRST-IN-SEGMENT FEATURES – ALL-LED LIGHTS PACKAGE AND SIDE-STAND ENGINE CUT-OFF

Building on its focused strategy of creating a robust portfolio of premium products, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has commenced the dispatches of its eagerly-awaited new motorcycle – the Hero Xtreme 160R.

Adding a striking and powerful new chapter to the popular premium brand Xtreme, the Xtreme 160R further strengthens Hero MotoCorp’s presence in the premium motorcycle segment. With its successful XPulse and Xtreme motorcycle brands, the Company is geared-up to make a compelling appeal to youth across the globe.

Unveiled at the Hero World 2020 event, which was hosted at the Centre of Innovation and Technology (CIT) in the northern Indian city of Jaipur in February this year, the Xtreme 160R is inspired by the bold 1.R concept showcased at the International automotive show EICMA in 2019. The motorcycle offers an unparalleled mix of performance, sportiness and features, while boasting a muscular stance with an optimum mix of comfort and control.

The new Xtreme 160R will be available at Hero MotoCorp showrooms across the country at an attractive price point of Rs. 99,950/-* (Front Disc with Single Channel ABS) and Rs. 1,03,500* (Double Disc with Single Channel ABS).

*(both prices ex-showroom Delhi)

Malo Le Masson, Head of Global Product Planning, Hero MotoCorp, said “The Hero Xtreme 160R is a real Head-turner, cat like agility with power to weight ratio of a street racer, and tech-loaded with segment first features like the all LED package. This modern street fighter is targeting to win the urban race. With this latest model, we are now offering a compelling and competitive line-up of premium motorcycles, from Street Naked to Sport with the Xtreme 200S, from Adventure with XPulse 200 to casual Touring with the XPulse 200T.”

Naveen Chauhan, Head – Sales, After Sales & Parts, Hero MotoCorp, said, “Ever since the Xtreme 160R was showcased at the Hero World 2020 event, we have been getting a very high number of requests for its commercial launch. The initial response for the motorcycle has been very positive and we already have inquiries to match the dispatches. We are confident that the Xtreme 160R will help us in scaling-up our presence in the segment.”

The commercial launch of the Xtreme 160R will be accompanied by a 360* media campaign with the tagline – Heads will Turn, Hearts will Race! The campaign will focus on new-age digital platforms to engage with youth and build on the premium quotient of the brand.  

The Xtreme 160R has been designed and developed completely in-house at the Company’s R&D hub - the Center of Innovation and Technology (CIT) in the northern Indian city of Jaipur, Rajasthan.

HERO XTREME 160R

Class Leading Acceleration

Setting the bar for sportiness and real-world performance, the new Xtreme 160R comes with a 160cc air-cooled BS-VI Compliant engine that is powered by the XSens technology and advanced Programmed-Fuel-Injection. The Engine delivers an impressive power output of 15 BHP @ 8500 RPM. Joining the fast lane with a class leading acceleration - 0-60 km/h in 4.7 seconds - the motorcycle has one of the best power-to-weight ratios in its class, thanks to the low kerb-weight of 138.5kg.

Exceptional Handling

The new Xtreme 160R enjoys a commanding riding position with ergonomics engineered for the streets. The lightweight rigid diamond frame setup offers exceptional handling in the streets, while making it a corner happy machine at the same time.

The 37mm Telescopic Front Forks and a 7-step adjustable Rear Mono-shock Suspension setup is tuned for urban agility, providing precise handling and a smooth ride. Brakes with 276mm Front petal disc and 220mm Rear petal disc ensure that the rider is always in full control and confident of the stopping power. The 165mm ground clearance ensures the ride is hurdle free.

First-in-Segment Features

The new Xtreme 160R is paired with a first-in-segment all LED package, from a sculpted full LED headlamp with LED DRLs in front, to LED indicators with hazard switch and down to the rear H signature LED tail lamp. The inverted fully digital LCD display together with the first-in-segment side-stand engine cut off ensure the motorcycle is both technologically advanced and safe.

The head turner is available in two variants - Front Disc with Single Channel ABS and Double Disc (Front and Rear) with Single Channel ABS and three vibrant color combinations of Pearl Silver White, Vibrant Blue, Sports Red.

IBM Study: Security Response Planning on the Rise, But Containing Attacks Remains an Issue

Security Study

*Global Survey Finds Use of More Than 50 Security Tools Leads to Less-Effective Security Response

* Majority of Organizations Don’t Have Specific Plans for Common and Emerging Attacks  

IBM Security has announced the results of a global report examining businesses’ effectiveness in preparing for and responding to cyberattacks. While organizations surveyed have slowly improved in their ability to plan for, detect and respond to cyberattacks over the past five years, their ability to contain an attack has declined by 13% during this same period. The global survey conducted by Ponemon Institute and sponsored by IBM Security found that respondents’ security response efforts were hindered by the use of too many security tools, as well as a lack of specific playbooks for common attack types.

While security response planning is slowly improving, the vast majority of organizations surveyed (74%) are still reporting that their plans are either ad-hoc, applied inconsistently, or that they have no plans at all. This lack of planning can impact the cost of security incidents, as companies that have incident response teams and extensively test their incident response plans spend an average of $1.2 million less on data breaches than those who have both of these cost-saving factors in place. IBM Security and Ponemon Institute: 2019 Cost of a Data Breach Report

The key findings of those surveyed from the fifth annual Cyber Resilient Organization Report include:

* Slowly Improving:  More surveyed organizations have adopted formal, enterprise-wide security response plans over the past 5 years of the study; growing from 18% of respondents in 2015, to 26% in this year’s report (a 44% improvement).

* Playbooks Needed: Even amongst those with a formal security response plan, only one third (representing 17% of total respondents) had also developed specific playbooks for common attack types — and plans for emerging attack methods like ransomware lagged even further behind.

* Complexity Hinders Response: The amount of security tools that an organization was using had a negative impact across multiple categories of the threat lifecycle amongst those surveyed. Organizations using 50+ security tools ranked themselves 8% lower in their ability to detect, and 7% lower in their ability to respond to an attack, than those respondents with less tools.

* Better Planning, Less Disruption: Companies with formal security response plans applied across the business were less likely to experience significant disruption as the result of a cyberattack. Over the past two years, only 39% of these companies experienced a disruptive security incident, compared to 62% of those with less formal or consistent plans.

"While more organizations are taking incident response planning seriously, preparing for cyberattacks isn’t a one and done activity," said Wendi Whitmore, Vice President of IBM X-Force Threat Intelligence. "Organizations must also focus on testing, practicing and reassessing their response plans regularly. Leveraging interoperable technologies and automation can also help overcome complexity challenges and speed the time it takes to contain an incident.”

Vikas Arora, VP, IBM Cloud & Cognitive Software & Services, IBM India and South Asia, said, "While Indian organizations have shown improvement in terms of their cyber resiliency by hiring skilled professionals and overall planning, there needs to be a lot more done to manage the dynamic cybersecurity landscape. Organizations need to look at testing their cybersecurity incident response plan regularly and leverage technologies like Automation, Cloud, AI, and interoperable solutions to help sail through any unforeseen situation."

Updating Playbooks for Emerging Threats

The survey found that even amongst organizations with a formal cybersecurity incident response plan (CSIRP), only 33% had playbooks in place for specific types of attacks. Since different breeds of attack require unique response techniques, having pre-defined playbooks provides organizations with consistent and repeatable action plans for the most common attacks they are likely to face.  

Amongst the minority of responding organizations who do have attack-specific playbooks, the most common playbooks are for DDoS attacks (64%) and malware (57%). While these methods have historically been top issues for the enterprise, additional attack methods such as ransomware are on the rise. While ransomware attacks have spiked nearly 70% in recent years, IBM Security, 2020 X-Force Threat Intelligence Index, (2020), p. 15 only 45% of those in the survey using playbooks had designated plans for ransomware attacks.

Additionally, more than half (52%) of those with security response plans said they have never reviewed or have no set time period for reviewing or testing those plans. With business operations changing rapidly due to an increasingly remote workforce, and new attack techniques constantly being introduced, this data suggests that surveyed businesses may be relying on outdated response plans which don’t reflect the current threat and business landscape.

More Tools Led to Worse Response Capabilities

The report also found that complexity is negatively impacting incident response capabilities. Those surveyed estimated their organization was using more than 45 different security tools on average, and that each incident they responded to required coordination across around 19 tools on average. However, the study also found that an over-abundance of tools may actually hinder organizations ability to handle attacks. In the survey, those using more than 50 tools ranked themselves 8% lower in their ability to detect an attack (5.83/10 vs. 6.66/10), and around 7% lower when it comes to responding to an attack (5.95/10 vs. 6.72/10).

These findings suggest that adopting more tools didn’t necessarily improve security response efforts — in fact, it may have done the opposite. The use of open, interoperable platforms as well as automation technologies can help reduce the complexity of responding across disconnected tools. Amongst high-performing organizations in the report, 63% said the use of interoperable tools helped them improve their response to cyberattacks.

Better Planning Pays Off

This year’s report suggests that surveyed organizations who invested in formal planning were more successful in responding to incidents. Amongst respondents with a CSIRP applied consistently across the business, only 39% experienced an incident that resulted in a significant disruption to the organization within the past two years compared to 62% of those who didn’t have a formal plan in place.

Looking at specific reasons that these organizations cited for their ability to respond to attacks, security workforce skills were found to be a top factor. 61% of those surveyed attributed hiring skilled employees as a top reason for becoming more resilient; amongst those who said their resiliency did not improve, 41% cited the lack of skilled employees as the top reason.

Technology was another differentiator that helped organizations in the report become more cyber resilient, especially when it comes to tools that helped them resolve complexity. Looking at organizations with higher levels of cyber resilience, the top two factors cited for improving their level of cyber resilience were visibility into applications and data (57% selecting) and automation tools (55% selecting). Overall, the data suggests that surveyed organizations that were more mature in their response preparedness relied more heavily on technology innovations to become more resilient.

About the Study: Conducted by the Ponemon Institute and sponsored by IBM Security, the 2020 Cyber Resilient Organization Report is the fifth installment covering organizations’ ability to properly prepare for and handle cyberattacks. The survey features insight from more than 3,400 security and IT professionals from around the world, including the United States, India, Germany, United Kingdom, Brazil, Japan, Australia, France, Canada, ASEAN, and the Middle East.

Indian Software Programmers are Rooting for Cloud Certifications Amid COVID Lockdown: TechGig Survey

Survey Report

●    COVID-19 lockdown has catalysed the willingness of techies to getting certified, finds TechGig survey

●    Deep understanding of a new-age technology emerged the biggest reason for techies to take a certification

●    Freshers and new joiners are more interested in getting certifications than working professionals

●    Around 35% of respondents admit that the prices of certification courses are out of their budget

Cloud technology – which is facilitating communication and remote working amid the present COVID-19 lockdown – is also the preferred choice for upskilling for the Indian developers, reveals a survey conducted by TechGig. The preference for Cloud overshadowed other new-age technologies as Artificial Intelligence and Machine Learning. 

The jobs of the future would require expertise in new-age niche skills, and upskilling is the only resolve for a long term career in technology. Hence certification programs are gaining popularity among the IT professionals.

Over 1,750 IT professionals participated in the TechGig ‘IT Certification Survey’, where around 78% of respondents belonged to the 25-30 years age bracket. More than 82% of respondents were already employed in the IT sector. About 55% of the survey respondents were freshers with 0-2 years of work experience.

Commenting on these findings, Sanjay Goyal, TimesJobs and TechGig said, “In today’s peculiar COVID-19 time, technology is the only thread which is holding the world together. From Cloud computing – which are assisting work-from-home to Artificial Intelligence – which is helping Banking, Retail and critical sectors run operations; and even Robotics – which is helping the front-line hospital staff; new-age technologies are helping the world connect in the present time. The TechGig survey reveals that eagerness of Indian developers to upskill on these new-age technologies. Also, about 86% of people said that their career got a boost because of upskilling – which is an actual proof that employers prefer people skilled in these technologies”. 

Here are the key takeaways from the survey -

IT certifications help boost career

More than 86% of the respondents had previously joined a certification program and said that their certification had boosted the career prospects.

Adoption of certification courses is on the rise

Over 90% of the respondents revealed that they are planning to have an IT certification soon. About 58% of people are more inclined to learn new and niche technologies rather than upskilling in a known one.

Deep understanding of technology is the biggest reason for certification

The TechGig survey revealed that the biggest reason for people to go for an IT certification is the willingness to deeply understand a modern-age technology. However, more than around 25% of people said that they want to take a certification to upskill and get ready for a better job.

People are inclined to leave their organisation after certification

Surprisingly, people who are joining a certificate program are more interested in leaving the current organisation once their certification is complete. Getting an appraisal in the current organisation is the last thing in their minds and only 18% of people want to stay in the same organisation after their certification.

COVID-19 pandemic has catalysed the desire to get certified 

The COVID-19 pandemic and home isolation have worked as catalysts for around 93% of techies to motivate them to go for a certification. When asked if they will continue their certificate course once the pandemic has ended and bans are lifted, 91% of the respondents gave it a nod.

Cloud technology is the hottest domain for upskilling

One of the most interesting findings of the survey is that despite the emergence of a whole bunch of ultra-modern technologies like Artificial Intelligence, Machine Learning, and Quantum Computing, the favourite domain with 28% votes goes to Cloud computing.

Budget is a major concern for techies in choosing a certificate course

The survey reveals that most of the techies (83%) seek a certification course that is under INR 10,000. No one wants to spend a big amount on certification. Around 35% of respondents admit that the prices of certification courses are out of their budget. Also, people are more inclined to join a free certification program. Only 38% of people say that they are willing to pay a fee only if the certificate adds great value to their resume.

Short-term certifications are most in-demand

Around 87% of people said that they do not want to spend more than 3 months on a certification program.

People understand that certification is a need of the hour

When asked who advised them to take a certification program, more than 83% of the respondents say that they are self-motivated to become a highly-skilled professional.

Exide Life Insurance in FY 2019-20 Delivers Strong Growth of INR 29 Crs, up 141% in Profits

Exide Life Insurance, a 100% owned subsidiary of Exide Industries, reported a growth of 141% in Profits Before Tax (PBT) at INR 29 Crores in the Financial Year ended March 2020, compared to INR 12 Crores in the previous Financial Year (FY 18-19). This is the eighth consecutive year in which the Company has reported profits.

The Company has continued its emphasis on protection products resulting in the protection business mix increasing from 9% of Annualized Premium Equivalent (APE) in FY 18-19 to 11% in FY 19-20.

The Company has achieved its highest ever Claims Settlement Ratio at 98.15% and has a healthy Solvency Ratio of 210% versus the regulatory requirement of 150%.

Continuing with a very strong track record of declaring bonus payouts to participating policyholders every year since inception, the Company has announced Policyholder Bonus distribution of INR 324 Crores in FY 2019-20, a growth of 13.1% over previous FY.

Commenting on the results, Kshitij Jain, MD & CEO, Exide Life Insurance said, “Our primary focus remains value creation for customers and shareholders. Our long term strategy is to grow new business faster than the industry while continuing to improve on the quality of business.

Our commitment to this philosophy has paid off and our business performance has manifested in superior returns to our policyholders, with us being able to pay bonus to participating policyholders every year since inception. Needless to say we live by our promise and our core brand essence of Lamba Saath, Bharose Ki Baat.”

Policyholder Bonus

Considering the surplus that arose over the Financial Year in the Participating fund, the Company announced policyholder bonus of INR 324 Crores in FY 2019-20, a growth of 13.1% over FY 2018-19

Solvency Ratio

The solvency ratio of the Company stood at 210% as on 31st March 2020, compared to the regulatory requirement of 150%.

Assets under Management

The Company’s Assets under Management (AUM) recorded a growth of 10% over the last financial year and stands at INR 15,795 Crores.

Profit Before Tax (PBT)

During FY 2019-20, the Company recorded Profit Before Tax of INR 29 Crores, compared to INR 12 Crores in FY 2018-19. 

Claim Settlement Ratio

The Company continued its growth journey with ‘Individual Claims Settlement Ratio’ improving to an all-time high (since inception) of 98.15% in FY 2019-20. The Company paid death claims worth INR 213.70 Crores (Individual INR 88.95 Crores and Group INR 124.75 Crores) during the Financial Year 2019-20.

Renewals and Persistency

The Company achieved 12% growth in individual renewal premiums at INR 2,221 Crores with improvement in persistency ratios for 13th month, 25th month as well as 37th month.

Protection Business Mix

The mix of protection business was further strengthened to 11% of the individual new business premium (Annualized Premium Equivalent).

Life Insurance Coverage (Sum Assured)

The Company has increased its total coverage and now has total Sum Assured of INR 3.44 Lakh Crores as on 31st March 2020.

Awards

The Company’s all round performance on value creation continued with receiving external recognition in various areas of business. Some of the noteworthy awards won are:

1.    Exide Life Smart Term Plan voted as Product of the Year 2019

2.    Helmet Saves CSR initiative won:

a.    Best BTL campaign for a socio economic program in Masters of Modern Marketing

b.    Brandvid (Gold) Best brand integration in Music Video

c.    Brandvid (Silver) – Best brand film for Social initiative

d.    FICCI best CSR initiative in Life Category 

Acclaimed Artist & Activist Madame Gandhi Debuts New Music Video for “Waiting For Me’’

Multi-talented artist, percussionist, producer and activist MADAME GANDHI releases her newest video for Visions track “Waiting For Me”. Directed by Misha Ghose, “Waiting For Me” has been conceptualized and produced by an all-female team and features queer, trans, female and gender non-conforming cast members and marks Madame Gandhi’s first-ever video shot in India.  With its contrasting industrial imagery and color palettes, the visual brings to life the song’s empowering message, an eco-feminist call to action that eschews institutionalized power structures in favor of forging new narratives of self-expression.

Madame Gandhi explains, “We as artists have the power to use our art to vividly reimagine the world we wished we lived in. ‘’Waiting For Me’’ is a song about questioning societal norms as they exist.  The video opens with the quote, ‘We always assume our own powerlessness, but never our own power.’ With the interconnected social justice movements happening around the world, we are seeing a larger belief in the power of the collective for change. This music video is a call to action for each of us to examine how hierarchy, capitalism and systemic oppression serve to keep us obedient, with little space for dialogue or critical thinking. My hope is that this video inspires folks to ask, ‘Are my behaviors contributing to the oppression of somebody else? And what contributes to my own oppression? What does my version of freedom look and feel like?” 

The video for “Waiting For Me” launches the next chapter in Madame Gandhi’s already critically-acclaimed career, as she announces her signing with Sony Music Masterworks.  With an imitable pairing of complex percussive rhythms and empowering messages of liberation, Madame Gandhi is known for her passionately uplifting body of musical work that continues to elevate the female voice and redefine notions of gender, identity and politics.  Having released her first two EPs as part of an overarching short-form album trilogy, most recently 2019’s Visions, Madame Gandhi begins her new partnership with Sony Music Masterworks ahead of the third and final installment in the series. 

Selected as 2020 TED Fellow for her commitment to creating meaningful and positive change, Madame Gandhi will also participate in TED2020 later this year, joining multidisciplinary individuals across the globe for an online gathering of conversations, sessions and performances.  She returns to the TED Stage later this year after her 2018 TED Talk about the importance of making music accessible to those hard of hearing. The talk now has over 200k views – watch here.

Further, today’s news and video arrive on what has been a massive week for Madame Gandhi, who made her NPR Tiny Desk (Home) Concert debut recently, performing tracks from both her Visions and Voices EPs.

Please find below the video link for your reference.

* “Waiting For Me” video link: https://www.youtube.com/watch?v=-bNdmBeQHI4 

VMware Partners with Netmagic to Launch CloudHealth Service in India

Netmagic, an NTT Company, and India’s leading Managed Hosting and Multi-Cloud Hybrid IT solution provider, today announced its partnership with VMware to launch SimpliInsight Services powered by VMware CloudHealth service in India. VMware Cloud Provider Program (VCPP) s is a global ecosystem of providers offering cloud services based on VMware technology.

Netmagic is one of the largest VCPP partners in India to develop the orchestration layer on top of the VMware virtualization platform.

Netmagic has achieved VMware Cloud Verified status and becomes the first Cloud verified partner to launch SimpliInsight Services powered by VMware CloudHealth in the country.

The Cloud Verified badge signals to customers that Netmagic offers a service running on top of the complete VMware Cloud infrastructure. Through Cloud Verified partner services, customers attain access to the full set of VMware Cloud Infrastructure capabilities including integration and interoperability, cost optimization and flexibility.

With SimpliInsight Services powered by VMware CloudHealth, Netmagic will deliver a consistent and actionable view into cost and resource management, security, and performance for applications across multiple cloud environments. SimpliInsight Services powered by VMware CloudHealth will help Netmagic’s customer realize costs saving across multi-cloud deployments such as Azure, AWS, Google Cloud Platform (GCP), etc.

“We are extremely pleased to partner with VMware. Netmagic's SimpliInsight service powered by VMware CloudHealth will support businesses with in-depth visibility on cost, performance and security – allowing our customers to make informed strategic decisions for their deployments across hyperscalers like AWS, Azure and Google,” said Nitin Mishra, Senior Executive Vice President and Chief Product Officer, Netmagic.

Pradeep Nair, Managing Director, VMware India, “Cloud infrastructure services spend hit yet another record in Q1 2020, growing 34% (YoY) to $31 billion[1]. This growth in cloud services is driven in no small part by the global shift to remote working and increased push for digital transformation. Organizations in India are cognizant of the value delivered by cloud and we are witnessing a significant upswing in cloud adoption across sectors. At VMware we strive to help our customers manage their cloud infrastructure seamlessly and efficiently for maximum ROI. With CloudHealth, organizations in India can effectively manage multiple cloud environments through a single pane of glass.  Our partnership with Netmagic will enable a wide range of Indian customers to benefit from our unified cloud management solutions and help accelerate the Indian cloud adoption narrative further.”

David Bate, VP, Cloud, VMware Asia Pacific & Japan, VMware, “Enterprises in APJ are embracing a multi-cloud model and are looking for ways to assemble, deploy, shift and manage workloads across their hybrid cloud environment.  The partnership with Netmagic will bring together the capabilities for delivering cloud infrastructure, consumption and resource management to customers in India. We are excited to support their journey and are confident that SimpliInsight Services powered by VMware CloudHealth will utilize our platform to deliver a fully automated cloud management experience.”

VMware’s global network of more than 4,000 VMware Cloud Providers leverage VMware’s consistent cloud infrastructure to offer a wide array of services, provide geographic and industry specialization, and help customers meet complex regulatory requirements. Cloud Providers operating under the VMware Cloud Provider Program deliver individually tailored cloud solutions and services in more than 120 countries.

OTIPY - Social Commerce Venture by Crofarm Aims to On-Board 5000 Women from Delhi NCR by July 2020

OTIPY, the social commerce venture of India’s fastest-growing farm to retail agritech start-up Crofarm, has recently announced its plans to on-board 5000 women resellers in Delhi NCR. The platform aims to engage with these women by July 2020.Currently working with 500+ women resellers, the brand aims to further expand this number to 5000 by leveraging social media, awareness campaigns, and referrals. By joining the platform’s social commerce workforce, women would be able to earn up to INR 60,000 per month by supplying fresh fruits and vegetables in their community. Otipy resellers earn approximately 10% of their daily sales. To join the platform they can register themselves on the OTIPY website (https://otipy.com/partner.html) or their Facebook page.

OTIPY also offers basic training to newly onboarded resellers on their platform on How to grow their Otipy business; which includes the usage of the reseller partner app, social media promotion, customer care and deliveries. Considering the scalability and efficiency, the training is offered through video conferencing. The brand onboards and activates reseller partners within half hour.Speaking on the brand’s growth plans, Mr.  Varun Khurana, Founder, Otipy – a social commerce venture by Crofarm said, “A majority of our resellers 70% are women. Till now we have on boarded 500 women and we are determined to achieve our goal of onboarding 5000 women by the end of July. To ensure the safety and financial sanctity, we only onboard relevant resellers with valid KYC documents. We have also enabled a WhatsApp feature where women resellers can engage with their neighbourhood customers and understand them and their preferences. This will help them have a strong influence on the community and cater to the specific needs of the consumer. Furthermore, there is no investment required for them to start. We look forward to fulfilling our goal and serving the community better by bringing them fresh produce straight from the farm.”

OTIPY works on a social commerce model where the company delivers the products to the resellers who will then handle the last-mile deliveries within their neighbourhood and earn a healthy commission. Otipy currently serves over 50,000 active customers in the Delhi-NCR area and is targeting the large market with a scalable demand-led model. The fruits and vegetables are sourced from various regions across the country such as Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. Crofarm also recently raised a funding of USD 1 million led by Smile Group.

About Otipy (Social commerce venture by Crofarm)

Otipy (Social commerce venture by Crofarm) is India’s fastest growing farm to fork agritech start-up. Otipy focuses on-demand harvesting as per predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution and delivery.  Otipy sources fresh produce from farmers across Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra.