Encouraging self-employment and entrepreneurship in India, Tata Motors Ace Gold kicked started a two month long ‘Ghar Lao Gold’ contest. Five lucky winners will get a golden opportunity to meet superstar Akshay Kumar and take home a brand new Tata Ace Gold worth Rs. 3.78 Lakhs. Additionally, weekly prizes of Rs. 5000/- each will be given to the top 10 entries.
ACE Gold Leaflet AW A3 Poster-EngTo participate in #GharLaoGoldContest, participants are required to answer 3 simple questions and share a unique and innovative business idea with Tata Ace Gold. A distinguished panel will shortlist the best entries and the shortlisted participants will be invited to share their detailed business idea with the panel. Educational qualification is not the criteria but innovativeness of the idea is.
Kicked started in August 2018, the Ghar Lao Gold Contest has received an overwhelming response. With over 19,000 entries so far, the campaign has become a huge success online and has garnered over 30,000 organic searches since its inception. It has also received over 3.7 million views on our Social Media Platform with over 2.5 lakh people actively engaging on our campaign page. The campaign has so far touched 6 million lives. Last day to participate in the contest is September 30, 2018.
Commenting on the campaign, UT Ramprasad, Head – Marketing and Brand Communications, Commercial Vehicle Business Unit, Tata Motors said “According to the International Labour Organisation, unemployment in India is projected to hit 18.9 million in 2019. Our demography provides a distinct edge in terms of availability of skilled as well as unskilled labour. The sheer potential of this can only be leveraged by facilitating an environment that fosters entrepreneurship and innovation. It is with this objective, Tata Motors launched the Ghar Lao Gold Contest, with an aim to foster entrepreneurship, across the country. We are immensely pleased with the overwhelming response the contest has garnered. The Tata Ace has helped thousands of entrepreneurs fulfil their dream in the past. With this contest, we look forward to assisting more budding entrepreneurs in their quest for success.”
Tata Motors pioneered the small commercial vehicle industry with the Tata Ace. Since 2005, thousands of businesses have relied on the Tata Ace for their transport and logistics needs. With a market share of 68%, Tata Motors continues to be the market leader in the Mini Trucks segment. With close to 2 million (20 Lakhs) vehicles on the Ace platform, plying on the roads today, Tata Motors is the undisputed market leader in the segment. Today, one out of every 3 commercial vehicle (goods carrier) sold is from the Ace family.
For the first time in the world experience Ganesh Visarjan / Vinayaka Nimajjanam from Hyderabad live in 360 Virtual Reality via the App VR DEVOTEE on 23rd September 2018. Download the app and get updates on activities on the 23rd.
Devotees from all over the world will be able to get an immersive experience of Vinayaka Nimajjanam as thousands of Lord Ganesha idols travel the distance to be immersed in the Hussain Sagar Lake amid festivity and fervor. The experience will be as real as being there.
Developed by Kalpnik Technologies, a start-up leveraging VR and AR technology, VR DEVOTEE is transforming the way people connect with their faith. Devotees from across the globe who are unable to visit Hyderabad during Vinayaka Nimajjanam will now get an opportunity to witness the festivities along with lacs of devotees via VR DEVOTEE APP, in 360 Virtual Reality from the comfort of their home.
VR DEVOTEE App is available free for download on Google Playstore and Apple App Store. To best experience the festivities and pujas, in a manner as if you are there at the venue you can buy a VR DEVOTEE headset at a highly discounted rate from the App or at www.vrdevotee.com. Or if you already have any VR Headset please use the same for a truly immersive experience.You can watch the Visarjan and the processions in 360 on your mobile phone too.
Anil Kumar, IPS, Additional CP, Traffic whose idea this was said “many of my friends and relatives in other parts of the country and overseas often told me that it’s a pity that they were unable to be there on the occasion. Also, many elderly people were unable to experience the event save for on Television. So, when I heard about what Kalpnik was doing to help devotees immerse in devotion through VR, I reached out to them and they willingly agreed to shoot and live stream in real time the Visarjan. This is the first time that any Visarjan will be live streamed in VR and I am sure the experience will be Immersive”.
Ashwani Garg – CEO & Co Founder of Kalpnik Technologies Pvt. Ltd said “It is a privilege for Kalpnik Technologies to be able to connect people with their faith using cutting edge technology. With close to 250,000 app installs in 7 months, we are now live streaming Aartis and Pujas daily, based on the feedback we have received from our customers. Ganesh Visarjan will be a truly wonderful and immersive experience for those with VR headsets.
Having invested in state-of-the-art live recording and streaming cameras and real time editing solutions we are now ready to serve our customers with an immersive experience. Kalpnik Technologies, in just over 7 MONTHS since its launch has 360 VR content from 45 temples and Spiritual leaders. We are also in the process of bringing an additional 150 temples. This is truly a blessing for Devotees who for various reasons like Ill health, age related issues, distance and time and financial constraints are unable to visit the temple.
We are confident that by the end of the year we will have close to 200 temples Pujas and Aartis on our App, VR DEVOTEE”.
As “The Predator” movie is coming to theaters around the world, Acer and Twentieth Century Fox are joining global marketing efforts on the promotion of “Predator,” amplifying both the new movie—the 6th installment of the Predator’s film series—and Acer’s premium line of ‘Predator’ gaming PCs, monitors and gadgets, working together across both traditional and digital channels.
"Acer is excited to work with Twentieth Century Fox to promote the ‘Predator’ gaming products and the classic movies of the same name,” said Chandrahas Panigrahi, CMO & Consumer Business Head, Acer India. “We hope that through this special collaboration, movie fans, both new and old can experience gaming, and that gamers hit the theaters to experience a different kind of thrill."
“The Predator films are sci-fi classics that have been a global name in cinema for over 20 years and we’re happy to associate with a technology giant such as Acer to promote the ‘Predator’ brand of PC gaming products with the same name as the classic film." said Shikha Kapur, Chief Marketing Officer, Fox Star Studios, India
Popular Indian premium leggings brand - Softline Leggings, is set to revamp their brand identity, and get on-board a new face - youth icon, Anushka Sharma as brand ambassador.
Softline leggings, from the house of Rupa & Company Limited; one of India’s largest knitwear organization, has always pushed the envelope in terms of innovation, variety and comfort. Their range of premium leggings are wardrobe essentials for women seeking ease with a fashionable edge. Their primary customer base is young, fun-loving women, making actor Anushka Sharma an organic fit to represent the brand. Her youthfulness and passion resonates well with the overall consumer psyche.
With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms, effortlessly! Softline fulfils their need for comfortable yet stylish clothing, in 100+ colours to suit their every mood.
Speaking about the new brand identity, Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said, “Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.”
Brand ambassador Anushka Sharma said, “I am happy to be associated with Softline Leggings as it connects with young adults who want to be comfortable in whatever they do or wear. The brand is focused towards its clientele and offers various designs that are contemporary and cool.”
In everything you do, be Effortlessly You
Softline Leggings, crafted for the youthful woman, is the most preferred brand of premium leggings in India, today. In over 10 years of business, the brand has grown with a PAN-India network and distribution. The portfolio boasts a variety of leggings, crafted from a unique 4D cotton stretch fabric that provide extra stretch and added comfort and are available in the following styles: capri, churidar, ankle length, shimmer, printed, winter etc.
Manufactured in state-of-the-art units, this is a true ‘Make in India’ brand; continually providing quality products and intends to enhance distribution and further churn the wheels of innovation.
Softline Leggings, by Rupa & Co. Limited (BSE: 533552 | NSE: RUPA), one of the largest knitwear company in India. While Anushka will endorse only Softline leggings, the brand is also available in innerwear and athleisure.
In its journey, the company has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers. Yet, Vikash Agarwal says, “This is just the beginning.”
Team India fought hard to earn the second runners-up position in the finals of a closely contested Castrol Super Mechanic Asia Pacific competition for car mechanics.
Representing Team India were Sachin Tiwari, Kirpal Singh, and Sanjeev Sharma - winners of the India leg of the Castrol Super Mechanic Cars competition held in Mumbai in August. The team competed against representatives from Malaysia, Thailand, Indonesia, and Singapore in theoretical knowledge and practical expertise in car service and maintenance. Judging by their success at the Asia Pacific level, the Castrol Super Mechanic Contest – India’s leading mechanic upskilling programme – has proven to be instrumental in terms of recognising and developing the potential within the mechanic community.
Commenting on the Castrol Super Mechanic contest, Head of Trade Marketing – Castrol India Limited, Siddhesh Vaity said, “As the manufacturer of leading engine oil brands, Castrol EDGE and Castrol MAGNATEC, we strive to not just reward and recognize our mechanics, but also continuously support them in their efforts to improve their knowledge and technical expertise. To this end, the Castrol Asia Pacific Cars Super Mechanic contest is an excellent platform where they can showcase their skills and gain valuable exposure at a regional level. We hope this experience will in turn help them grow their business and provide enhanced service to their customers.”
Commenting on the team’s historic win, Kirpal Singh said, “We are so happy to be able to represent the country at an international event. It was a grueling few weeks, we are thankful for all the support we have received, and the immense learning we have got during the Castrol Super Mechanic journey. We would like to thank Castrol for this opportunity and aim to even better next year.”
As part of the ongoing month-long Foodie Fiesta, 1MG - Lido Mall is attempting to break the current Limca Book of Records with a 50-foot-long submarine sandwich.
The record-attempting event will be held on September 22, Saturday, 12 noon at the entrance of the mall accompanied by the beats of dollu kunitha, traditional drum dance from Karnataka, which will be a sign to mark this key milestone. With the objective of promoting a holistic lifestyle through food and its connectivity with the community, the music will be a symbol of outreach from
the mall.
Each and every ingredient of the submarine sandwich including the bread, carrots, mayonnaise and more will be provided by the F&B outlets present in 1MG - Lido Mall. In line with the community spirit, all F&B outlets will get together as a single team from the mall to attempt for the Limca Book of World Records.
While ensuring the visitors of the mall have had their fill from the submarine sandwich, a portion will be handed over to an NGO to ensure that the food that is prepared is shared with the community.
Representatives from the expat community comprising more than 25-30 nationalities will also be invited to participate in the event, ensuring that the mall reaches out to everyone to share in the happiness.
Suman Lahiri, Chief Operating Officer, 1MG - Lido Mall, says: “This is the first time a mall such as ours is attempting the Limca Book of Records and we are delighted to share our happiness with the participation of our community – both locals and expats together. Foodie Fiesta is one of the rare culinary fests hosted in Bengaluru where people not only consume but also get ample opportunities to learn about the nuances of overseas palates that is becoming a craze among food connoisseurs. In addition, you also get to interact with and get inspired by leading celebrity chefs who will showcase their gastronomic delights to the foodies.”
Foodie Fiesta – Season Five is a culinary series being organised by 1MG - Lido Mall to showcase the best of food and beverages comprising Indian, coastal cuisine, Continental and Chinese. The five-part series will provide an opportunity to enjoy these exotic and gastronomic treats through the month of September.
“Food is something that is near and dear to each one’s heart. Everyone has a different taste and as a mall we cater to different cultures, people and taste buds. Food is used as a medium to talk to the heart and this helps us to connect to our customers through what they like,” explains Bhanu, Marketing Manager, 1MG - Lido Mall, Bengaluru.
As part of the month-long fest, a slew of activities is planned including cooking classes, cooking competitions and much more.
“1MG - Lido Mall is already a crowd puller for gourmet food lovers as it provides for a multitude of eating options. In a celebration of food clubbed with activities ranging from chef demos and mixology sessions to workshops and a gourmet market, we are excited to host the festival in Bengaluru, which is a food lovers’ paradise,” adds Roby Varghese, Centre Manager of 1MG – Lido Mall.
India Electronics and Semiconductor Association (IESA), the premier trade body representing the Indian electronic system design and manufacturing space, hosted the 1st edition of SPACETRONICS 2018 to facilitate discussion on Space technology and policies.
ISRO Technology Incubation Centre, Agartala was launched remotely by Biplab Kumar Deb, Chief Minister, Tripura in presence of Dr. K V Sivan, Chairman, ISRO ; Dr. A S Kiran Kumar, Former Chairman, ISRO ; Dr. P V Venkitakrishnan, Director, CBPO, ISRO ; Dr. H K Sharma, Director, NIT, Agartala ; Anil Kumar Muniswamy, Chairman IESA and MD, SLN Technologies and other dignitaries at the Inaugural session of SPACETRONICS 2018.
The inaugural session was graced by the presence of Biplab Kumar Deb, Chief Minister, Tripura as the Chief Guest. Sharing the stage was Dr. K Sivan, Chairman, ISRO; Dr. A S Kiran Kumar, Former Chairman, ISRO; Dr. P V Venkitakrishnan, Director, CBPO, ISRO; Dr. H K Sharma, Director, NIT, Agartala; Anil Kumar Muniswamy, Chairman IESA and MD, SLN Technologies, who addressed the audience on the necessity to focus on the unbridged talent pool, need for accelerating investment promotions, international alliances, start-up ecosystem and policy implementation to strengthen innovation and facilitate entrepreneurship in the Space Technology domain of the country.
SPACETRONICS 2018 is a leadership conclave for the Space Technology ecosystem attracting a powerful line-up of industry experts, thought leaders, policy makers, government officials, business and technology experts, entrepreneurs who shared their views and vision on the Space technology and policy as well as the trends, challenges, and opportunities shaping the Indian industry.
Anil Kumar Muniswamy, Chairman, IESA addressing the Summit said “With huge market opportunity related to the Space technology segment, the Indian ESDM industry is projected to see space technology related investment over the next 5 years. We believe that now is the time to build the future ecosystem to nurture innovation and entrepreneurship in the Space technology segment. SPACETRONICS is dedicated towards building the Space technology industry success by highlighting opportunity areas and addressing the challenges being faced. IESA is assisting ISRO in establishing Technologies Incubation Centres across the country and the first such Centre is starting at NIT Agartala in Tripura state. The objective of Technology incubation centres is to develop cutting edge technologies needed by the space sector and creation of IPs. This is going to be a great push towards Make in India”
Further, during the launch of ISRO Space Technology Incubation Centre, Dr. K Sivan, Chairman, ISRO said, “Given the availability of abundant talent in India, I am very excited about the tremendous opportunity we have, to accelerate the space related innovation and start-ups through this ISRO Space Technology Incubation Centre at National Institute of Technology (NIT), Agartala. ISRO is looking to incubate start-ups that would build applications; offer services and products which it can use internally and help them scale up so that these firms can exploit opportunities globally. We will work with multiple models for the incubators such as starting an incubator on own or engaging existing technology incubators to groom these start-ups under ISRO supervision. This facility with active support from the State Government of Tripura and IESA, the Ecosystem Partner will be a big boost for the process in every sense”
Biplab Kumar Deb, Chief Minister, Tripura said, “Tripura has been focusing to emerge as a prominent place in the Indian technology map nurturing innovation, entrepreneurship and invention. We have put in place policies and framework to ensure that the ecosystem is favourable to more partnerships, access to funds, ease of business, networking in the domestic and international market and more importantly, inculcating this new initiative - ISRO Space Technology Incubation Centre of the National Institute of Technology (NIT), Agartala. This is a kind of process to develop start-ups by ISRO and the government initiative of Transforming India. Along with the support of ISRO & IESA, we want to inculcate an ecosystem to propel the space and ESDM sector and encourage innovation not only in the state but in the rest of the country too”
The other key activities of the summit were ISRO workshop on “Avionics, Tracking & Telemetry, Satellite Components, Space Applications, Process Automation, Surveillance Systems, Vendor Registration process and much more” and keynote addresses by Yousef Khalilollahi, VP Core Vertical Markets, Xilinx Inc and by Rahul K Mathur, Director, TE Connectivity. A pledge drive by companies was also executed with ESSCI for the Skill India Campaign.
