Friday, September 21, 2018

1MG – Lido Mall Attempts to Break the Limca Book of Records with a 50-Foot-Long Sandwich

As part of the ongoing month-long Foodie Fiesta, 1MG - Lido Mall is attempting to break the current Limca Book of Records with a 50-foot-long submarine sandwich.

The record-attempting event will be held on September 22, Saturday, 12 noon at the entrance of the mall accompanied by the beats of dollu kunitha, traditional drum dance from Karnataka, which will be a sign to mark this key milestone. With the objective of promoting a holistic lifestyle through food and its connectivity with the community, the music will be a symbol of outreach from
the mall.

Each and every ingredient of the submarine sandwich including the bread, carrots, mayonnaise and more will be provided by the F&B outlets present in 1MG - Lido Mall. In line with the community spirit, all F&B outlets will get together as a single team from the mall to attempt for the Limca Book of World Records.

While ensuring the visitors of the mall have had their fill from the submarine sandwich, a portion will be handed over to an NGO to ensure that the food that is prepared is shared with the community.

Representatives from the expat community comprising more than 25-30 nationalities will also be invited to participate in the event, ensuring that the mall reaches out to everyone to share in the happiness.

Suman Lahiri, Chief Operating Officer, 1MG - Lido Mall, says: “This is the first time a mall such as ours is attempting the Limca Book of Records and we are delighted to share our happiness with the participation of our community – both locals and expats together. Foodie Fiesta is one of the rare culinary fests hosted in Bengaluru where people not only consume but also get ample opportunities to learn about the nuances of overseas palates that is becoming a craze among food connoisseurs. In addition, you also get to interact with and get inspired by leading celebrity chefs who will showcase their gastronomic delights to the foodies.”

Foodie Fiesta – Season Five is a culinary series being organised by 1MG - Lido Mall to showcase the best of food and beverages comprising Indian, coastal cuisine, Continental and Chinese. The five-part series will provide an opportunity to enjoy these exotic and gastronomic treats through the month of September.

“Food is something that is near and dear to each one’s heart. Everyone has a different taste and as a mall we cater to different cultures, people and taste buds. Food is used as a medium to talk to the heart and this helps us to connect to our customers through what they like,” explains Bhanu, Marketing Manager, 1MG - Lido Mall, Bengaluru.

As part of the month-long fest, a slew of activities is planned including cooking classes, cooking competitions and much more.

“1MG - Lido Mall is already a crowd puller for gourmet food lovers as it provides for a multitude of eating options. In a celebration of food clubbed with activities ranging from chef demos and mixology sessions to workshops and a gourmet market, we are excited to host the festival in Bengaluru, which is a food lovers’ paradise,” adds Roby Varghese, Centre Manager of 1MG – Lido Mall.

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