Popular Indian premium leggings brand - Softline Leggings, is set to revamp their brand identity, and get on-board a new face - youth icon, Anushka Sharma as brand ambassador.
Softline leggings, from the house of Rupa & Company Limited; one of India’s largest knitwear organization, has always pushed the envelope in terms of innovation, variety and comfort. Their range of premium leggings are wardrobe essentials for women seeking ease with a fashionable edge. Their primary customer base is young, fun-loving women, making actor Anushka Sharma an organic fit to represent the brand. Her youthfulness and passion resonates well with the overall consumer psyche.
With its new mantra, ‘Effortless You’, the brand aims to reach out to young women, who are comfortable in their own skin and live life on their terms, effortlessly! Softline fulfils their need for comfortable yet stylish clothing, in 100+ colours to suit their every mood.
Speaking about the new brand identity, Vikash Agarwal, President and Brand Director, Rupa & Company Limited, said, “Softline is a premium leggings brand. Its revolutionary fabric and colour variety make it a unique proposition for customers, which no other competition offers. The new philosophy ‘Effortless you’ resonates with the brand and we are happy to have Anushka Sharma on-board who imbibes this motto. She has an emotional connect with the TG and fits perfectly with our new positioning.”
Brand ambassador Anushka Sharma said, “I am happy to be associated with Softline Leggings as it connects with young adults who want to be comfortable in whatever they do or wear. The brand is focused towards its clientele and offers various designs that are contemporary and cool.”
In everything you do, be Effortlessly You
Softline Leggings, crafted for the youthful woman, is the most preferred brand of premium leggings in India, today. In over 10 years of business, the brand has grown with a PAN-India network and distribution. The portfolio boasts a variety of leggings, crafted from a unique 4D cotton stretch fabric that provide extra stretch and added comfort and are available in the following styles: capri, churidar, ankle length, shimmer, printed, winter etc.
Manufactured in state-of-the-art units, this is a true ‘Make in India’ brand; continually providing quality products and intends to enhance distribution and further churn the wheels of innovation.
Softline Leggings, by Rupa & Co. Limited (BSE: 533552 | NSE: RUPA), one of the largest knitwear company in India. While Anushka will endorse only Softline leggings, the brand is also available in innerwear and athleisure.
In its journey, the company has evolved to become the frontrunner in India and a leading player in global markets with far-reaching footprints and millions of satisfied customers. Yet, Vikash Agarwal says, “This is just the beginning.”
Team India fought hard to earn the second runners-up position in the finals of a closely contested Castrol Super Mechanic Asia Pacific competition for car mechanics.
Representing Team India were Sachin Tiwari, Kirpal Singh, and Sanjeev Sharma - winners of the India leg of the Castrol Super Mechanic Cars competition held in Mumbai in August. The team competed against representatives from Malaysia, Thailand, Indonesia, and Singapore in theoretical knowledge and practical expertise in car service and maintenance. Judging by their success at the Asia Pacific level, the Castrol Super Mechanic Contest – India’s leading mechanic upskilling programme – has proven to be instrumental in terms of recognising and developing the potential within the mechanic community.
Commenting on the Castrol Super Mechanic contest, Head of Trade Marketing – Castrol India Limited, Siddhesh Vaity said, “As the manufacturer of leading engine oil brands, Castrol EDGE and Castrol MAGNATEC, we strive to not just reward and recognize our mechanics, but also continuously support them in their efforts to improve their knowledge and technical expertise. To this end, the Castrol Asia Pacific Cars Super Mechanic contest is an excellent platform where they can showcase their skills and gain valuable exposure at a regional level. We hope this experience will in turn help them grow their business and provide enhanced service to their customers.”
Commenting on the team’s historic win, Kirpal Singh said, “We are so happy to be able to represent the country at an international event. It was a grueling few weeks, we are thankful for all the support we have received, and the immense learning we have got during the Castrol Super Mechanic journey. We would like to thank Castrol for this opportunity and aim to even better next year.”
As part of the ongoing month-long Foodie Fiesta, 1MG - Lido Mall is attempting to break the current Limca Book of Records with a 50-foot-long submarine sandwich.
The record-attempting event will be held on September 22, Saturday, 12 noon at the entrance of the mall accompanied by the beats of dollu kunitha, traditional drum dance from Karnataka, which will be a sign to mark this key milestone. With the objective of promoting a holistic lifestyle through food and its connectivity with the community, the music will be a symbol of outreach from
the mall.
Each and every ingredient of the submarine sandwich including the bread, carrots, mayonnaise and more will be provided by the F&B outlets present in 1MG - Lido Mall. In line with the community spirit, all F&B outlets will get together as a single team from the mall to attempt for the Limca Book of World Records.
While ensuring the visitors of the mall have had their fill from the submarine sandwich, a portion will be handed over to an NGO to ensure that the food that is prepared is shared with the community.
Representatives from the expat community comprising more than 25-30 nationalities will also be invited to participate in the event, ensuring that the mall reaches out to everyone to share in the happiness.
Suman Lahiri, Chief Operating Officer, 1MG - Lido Mall, says: “This is the first time a mall such as ours is attempting the Limca Book of Records and we are delighted to share our happiness with the participation of our community – both locals and expats together. Foodie Fiesta is one of the rare culinary fests hosted in Bengaluru where people not only consume but also get ample opportunities to learn about the nuances of overseas palates that is becoming a craze among food connoisseurs. In addition, you also get to interact with and get inspired by leading celebrity chefs who will showcase their gastronomic delights to the foodies.”
Foodie Fiesta – Season Five is a culinary series being organised by 1MG - Lido Mall to showcase the best of food and beverages comprising Indian, coastal cuisine, Continental and Chinese. The five-part series will provide an opportunity to enjoy these exotic and gastronomic treats through the month of September.
“Food is something that is near and dear to each one’s heart. Everyone has a different taste and as a mall we cater to different cultures, people and taste buds. Food is used as a medium to talk to the heart and this helps us to connect to our customers through what they like,” explains Bhanu, Marketing Manager, 1MG - Lido Mall, Bengaluru.
As part of the month-long fest, a slew of activities is planned including cooking classes, cooking competitions and much more.
“1MG - Lido Mall is already a crowd puller for gourmet food lovers as it provides for a multitude of eating options. In a celebration of food clubbed with activities ranging from chef demos and mixology sessions to workshops and a gourmet market, we are excited to host the festival in Bengaluru, which is a food lovers’ paradise,” adds Roby Varghese, Centre Manager of 1MG – Lido Mall.
India Electronics and Semiconductor Association (IESA), the premier trade body representing the Indian electronic system design and manufacturing space, hosted the 1st edition of SPACETRONICS 2018 to facilitate discussion on Space technology and policies.
ISRO Technology Incubation Centre, Agartala was launched remotely by Biplab Kumar Deb, Chief Minister, Tripura in presence of Dr. K V Sivan, Chairman, ISRO ; Dr. A S Kiran Kumar, Former Chairman, ISRO ; Dr. P V Venkitakrishnan, Director, CBPO, ISRO ; Dr. H K Sharma, Director, NIT, Agartala ; Anil Kumar Muniswamy, Chairman IESA and MD, SLN Technologies and other dignitaries at the Inaugural session of SPACETRONICS 2018.
The inaugural session was graced by the presence of Biplab Kumar Deb, Chief Minister, Tripura as the Chief Guest. Sharing the stage was Dr. K Sivan, Chairman, ISRO; Dr. A S Kiran Kumar, Former Chairman, ISRO; Dr. P V Venkitakrishnan, Director, CBPO, ISRO; Dr. H K Sharma, Director, NIT, Agartala; Anil Kumar Muniswamy, Chairman IESA and MD, SLN Technologies, who addressed the audience on the necessity to focus on the unbridged talent pool, need for accelerating investment promotions, international alliances, start-up ecosystem and policy implementation to strengthen innovation and facilitate entrepreneurship in the Space Technology domain of the country.
SPACETRONICS 2018 is a leadership conclave for the Space Technology ecosystem attracting a powerful line-up of industry experts, thought leaders, policy makers, government officials, business and technology experts, entrepreneurs who shared their views and vision on the Space technology and policy as well as the trends, challenges, and opportunities shaping the Indian industry.
Anil Kumar Muniswamy, Chairman, IESA addressing the Summit said “With huge market opportunity related to the Space technology segment, the Indian ESDM industry is projected to see space technology related investment over the next 5 years. We believe that now is the time to build the future ecosystem to nurture innovation and entrepreneurship in the Space technology segment. SPACETRONICS is dedicated towards building the Space technology industry success by highlighting opportunity areas and addressing the challenges being faced. IESA is assisting ISRO in establishing Technologies Incubation Centres across the country and the first such Centre is starting at NIT Agartala in Tripura state. The objective of Technology incubation centres is to develop cutting edge technologies needed by the space sector and creation of IPs. This is going to be a great push towards Make in India”
Further, during the launch of ISRO Space Technology Incubation Centre, Dr. K Sivan, Chairman, ISRO said, “Given the availability of abundant talent in India, I am very excited about the tremendous opportunity we have, to accelerate the space related innovation and start-ups through this ISRO Space Technology Incubation Centre at National Institute of Technology (NIT), Agartala. ISRO is looking to incubate start-ups that would build applications; offer services and products which it can use internally and help them scale up so that these firms can exploit opportunities globally. We will work with multiple models for the incubators such as starting an incubator on own or engaging existing technology incubators to groom these start-ups under ISRO supervision. This facility with active support from the State Government of Tripura and IESA, the Ecosystem Partner will be a big boost for the process in every sense”
Biplab Kumar Deb, Chief Minister, Tripura said, “Tripura has been focusing to emerge as a prominent place in the Indian technology map nurturing innovation, entrepreneurship and invention. We have put in place policies and framework to ensure that the ecosystem is favourable to more partnerships, access to funds, ease of business, networking in the domestic and international market and more importantly, inculcating this new initiative - ISRO Space Technology Incubation Centre of the National Institute of Technology (NIT), Agartala. This is a kind of process to develop start-ups by ISRO and the government initiative of Transforming India. Along with the support of ISRO & IESA, we want to inculcate an ecosystem to propel the space and ESDM sector and encourage innovation not only in the state but in the rest of the country too”
The other key activities of the summit were ISRO workshop on “Avionics, Tracking & Telemetry, Satellite Components, Space Applications, Process Automation, Surveillance Systems, Vendor Registration process and much more” and keynote addresses by Yousef Khalilollahi, VP Core Vertical Markets, Xilinx Inc and by Rahul K Mathur, Director, TE Connectivity. A pledge drive by companies was also executed with ESSCI for the Skill India Campaign.
While early stage crypto investors have multiplied their investments, many people who have started a couple of months ago have suffered heavy losses in their crypto portfolios. Cryptoprofiler bridges the gap of investor protection framework between traditional investment world and crypto space, by transferring investor risk profiling into the latter. In addition, the product risk classification provides insights into market risk, liquidity risk and product risk of cryptocurrencies.
The beta solution provides a light version of the suitability assessment to determine investor’s knowledge, experience, risk capacity and risk tolerance. The more comprehensive and in-depth assessment will become shortly available to users in the login area. Learning resources covering crypto risks and behavioral biases are aimed to enhance investor understanding of the dynamic crypto market. The latest feature is a portfolio risk analysis tool with alert function.
Aside from clearly risk focused approach, users are welcome to plugin with their Twitter account to unleash their potential topics of interest in crypto space with the help of Cryptoprofiler proprietary algorithm as well as to get an insight into public opinion of certain cryptocurrencies through social sentiment analysis.
While various platforms are providing data about cryptocurrencies, Cryptoprofiler is the first provider leveraging banking-grade investor risk profiling to focus on the investor as individual and providing actionable insights. Enhanced risk metrics about cryptocurrencies and comparison function are saving time for investment research and empower better investment decisions.
KnowledgeHut is a fast-growing Management Consulting and Training firm that is a source of Intelligent Information support for businesses and professionals across the globe. Established in July 2011, as a start-up with shoe string budget of INR.Rs 8 lakhs only, KnowledgeHut has grown from the dreams and aspirations of its three founders, Madarapu Nagaraju, M. Subramanyam Reddy and Manjunath V.
Today, KnowledgeHut is one of the largest training institutes in the country and is fast expanding its global presence. At present training is carried out in over 70 countries; with operations overseen by the Bangalore office. At present training The institute provides Professional Certification Training, Customized Coaching, and Consulting that help to lead businesses to the next level, and achieve higher business growth and profitability. KnowledgeHut offers comprehensive training in programs that include PMP, Agile and Scrum, Digital Marketing, MS Project, Hadoop, CompTIA Cloud Computing, PRINCE2 and many more sought-after professional courses.
KnowledgeHut imparts Training through flexible delivery modes-Classroom training, on-site, and Online Training (E-learning and Instructor-led Online Classroom Training). KnowledgeHut follows the Global Blended Model Approach (GBMA) in their classroom training. Their e-learning is provided through the KnowledgeHut LMS which is SCROM1.2 compliant.
Within a short span of four years since inception, KnowledgeHut has delivered insight to approximately 50,000+ employees in 70+ countries across industries that range from Information Technology and Services, Financial Services, Insurance, and Banking to Sales & Marketing, Computer Software, Computer Hardware, Construction, Healthcare, Infrastructure, Management, Consulting, and Retail. Their clients include HP, WIPRO, Accenture, IBM, Coca Cola, Boeing, Dell and HSBC to name a few.
Polaris India Private Limited has opened another branch of 'Dirt Mania Adventure' zone at Nandi Hills near Bengaluru. This is the 84th Polaris Experience Zone (PEZ) in India, where enthusiasts can come and experience off-roading challenges on Polaris ATVs (all-terrain vehicles). Infact, Dirt Mania Adventure has partnered with the Hip Café Hangout, located on the foothills of Nandi and opened a one-stop destination for all enthusiasts looking for adventure and thrill.
The PEZ offers visitors the thrill and exhilaration of Polaris vehicles on a dirt track with slush pits, water holes, humps, sand and stones. Polaris says that PEZ ensures adrenaline-pumping action and a fun-filled itinerary for visitors from all age groups. This is second of Dirt Mania Adventure in Bengaluru after the Kanakpura branch opened some time ago.
"The addition of another PEZ in Bengaluru consolidates our position in the state of Karnataka," said Pankaj Dubey, Managing Director and Country Head, Polaris India Pvt Ltd. "The beauty of India is still uncaptured and we offer the unmatched expereince to adventure and sports enthusiasts. It not only acts as an arena for people to experience an off-road riding adventure, but also provides a business opportunity to entrepreneurs, amusement park owners and corporates looking for adventure close to the city."
Commenting on the occasion, Jayaraman Parameswaran, Co-found Co-founder, Dirt Mania Adventure, said, "The off-roading cul lture in the region has grown and the opening of another branch of Dirt Mania Adventure is a strategic move to cater people living in different parts of Bengaluru."
He adds that the new facility will be catering to all levels of off-road enthusiasts, ensuring high levels of fun and adventure quotients. Also several madels of Polaris ATVs are available at the new PEZ.
Polaris India also has 83 other such PEZ spread all over India and growing at about 15 percent annually to reach out to people and in turn give the participants a chance to experience the off-road riding experience within their city. It's off-road vehicles are widely used in sectors such as defence, paramilitary forces, agriculture, entertainment and tourism, among others across the country.
