They changed the lexicon for the word, search. Now the phrase "I'll just Google it" has helped make the internet search giant become world's first $100 billion brand beating other household names like Microsoft, and Coca Cola to McDonald's.
The analysts of the Brandz Top 100 Most Valuable Global Brands by consultants Millward Brown found that the company's value of $101.4 billion puts it 25 percent more valuable than computer software king Microsoft at $77.3 billion, reported Daily Mail Thursday.
Coca Cola ($68.5 billion) managed the third place in the list.
Technology companies make up the bulk of the top 10 with IBM (fourth at $67.5 billion), Apple (sixth at $63.9 billion) and China Mobile (seventh at $62.2 billion), along with consumables like cigarette brand Marlboro (10th at 50.1 billion) and burger chain McDonald's (fifth at $67.3 billion).
Energy major GE (eight at $59.9 billion) and telecom giant Vodafone (ninth at $50.2 billion) complete the top 10 valuable brands in the world.
Google, formed at Stanford University by students Larry Page and Sergey Brin in 1997, went up 16 percent in brand value in the past year to just break the $100 billion mark.
Google marketing manager Lorraine Twohill said: "We know that without consumers you have nothing and there is a great element of trust in us.
"We think about the consumer first and expect everything else to fall into place after that. We don't feel big. We still work in little crappy teams and we feel very small."
Among industries to see their value grow over the past year, most are 'stay at home' brands, said the Millward Brown research. Coffee companies like Nescafe benefitted from cutbacks on drinking expensive lattes in Starbucks and other coffee shops, for instance.
Soft drinks, fast food and beer brands also grew as more people stayed at home to eat and drink while online sites like eBay and Amazon also grew.
Car companies, insurers, clothing brands and, not surprisingly, financial institutions were the ones to suffer the most, the research found.
Millward Brown chief executive Joanna Seddon said: "In the current environment, brand has become even more important because it can help to sustain companies in tough times.
"Those who continue to invest in their brand will be better positioned for business growth as the economic situation starts to improve than those who have cut spend. The recession does not always harm individual brands as much as it does faceless corporations," she added.
Agencies
Showing posts with label Starbucks. Show all posts
Showing posts with label Starbucks. Show all posts
Thursday, April 30, 2009
Friday, January 30, 2009
Starbucks & AOL join in cutting jobs
Joining major companies cutting jobs as recession deepens, popular coffee giant Starbucks and internet services major America Online plans to lay off about 6,700 employees in the coming months. Starbus, which has reported a 69% drop in profit for the first fiscal quarter, has announced slashing its headcount by 6,000 and closing of 300 stores.
AOL chief executive Randy Falco sent an internal memo to employees about plans to cut jobs — 7,000 or 10% of its workforce.
Electronics parts maker Jabil Circuit says it is cutting 3,000 jobs mostly overseas, or nearly 4% of its work force, because of the global economic turmoil.
St Petersburg, Florida-based Jabil Circuit said about 10 of its global plant sites will be affected, and about 10% of the cuts will take place in the United States. It currently has 85,000 workers.
The company expects $55 million a year in cost savings as a result of the cuts, and will take a related pretax charge of about $65 million over fiscal 2009 and 2010.
About 3,000 Thai workers have reportedly lost their employment in the first month of 2009, while more than 60,000 others are at risk of losing their jobs soon, according to the ministry of labour.
Since the New Year, 50 private firms have closed, causing 2,863 employees to lose their jobs. Another 102 companies are likely to be impacted by the economic crisis, with 68,122 employees’ jobs to be affected. Of this number, 23,296 workers are likely to be laid off, while another 44,826 may be asked to reduce their working hours, director-general of the department of labour protection and welfare Amporn Nitisiri said in Bangkok.
In Malaysia more than 10,000 have lost their jobs since January 1, Malaysian Employers Federation (MEF) executive director Shamsuddin Bardan has said.
Agencies
AOL chief executive Randy Falco sent an internal memo to employees about plans to cut jobs — 7,000 or 10% of its workforce.
Electronics parts maker Jabil Circuit says it is cutting 3,000 jobs mostly overseas, or nearly 4% of its work force, because of the global economic turmoil.
St Petersburg, Florida-based Jabil Circuit said about 10 of its global plant sites will be affected, and about 10% of the cuts will take place in the United States. It currently has 85,000 workers.
The company expects $55 million a year in cost savings as a result of the cuts, and will take a related pretax charge of about $65 million over fiscal 2009 and 2010.
About 3,000 Thai workers have reportedly lost their employment in the first month of 2009, while more than 60,000 others are at risk of losing their jobs soon, according to the ministry of labour.
Since the New Year, 50 private firms have closed, causing 2,863 employees to lose their jobs. Another 102 companies are likely to be impacted by the economic crisis, with 68,122 employees’ jobs to be affected. Of this number, 23,296 workers are likely to be laid off, while another 44,826 may be asked to reduce their working hours, director-general of the department of labour protection and welfare Amporn Nitisiri said in Bangkok.
In Malaysia more than 10,000 have lost their jobs since January 1, Malaysian Employers Federation (MEF) executive director Shamsuddin Bardan has said.
Agencies
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