At the third edition of its annual Business Summit in Mumbai, WhatsApp today announced Meta Business Agent – AI that lets every business show up for every customer, in every moment, as if they had an infinite team behind them. Meta Business Agent is designed to enable businesses to deliver faster, more personalized customer experiences at scale.
As businesses increasingly look to improve customer engagement and streamline operations, Meta Business Agent can deliver more relevant, personalized experiences from the very first interaction. Meta Business Agent is designed to handle key customer interactions end-to-end, around the clock including:
Answering questions specific to the business
Making product recommendations from the business catalog
Booking appointments and qualifying incoming leads
Enabling business owners to decide when a team member steps in to provide support
Helping close sales
Beyond customer interactions, Meta Business Agent also acts as a partner for business owners – surfacing insights from customer conversations and providing summaries of missed interactions, helping businesses stay on top of their operations and focus on growth.
Arun Srinivas, Managing Director & Country Head, Meta in India, said, "India has emerged as one of the most dynamic markets for conversational business globally, with messaging becoming the preferred way for people and businesses to connect. As AI becomes more central to the transformation of the way businesses operate, Meta Business Agent represents the next step in that journey – helping businesses harness AI to strengthen customer relationships, improve efficiency, and unlock growth."
Bringing Meta Business Agent Platform to Large Enterprises
For larger businesses that need the infrastructure to build, customize and deploy their Meta Business Agent at scale, the Meta Business Agent Platform is now available – enabling enterprises to build and customize AI-powered agents while integrating with existing business systems such as Shopify, Zendesk and Shopee. Working alongside the WhatsApp Business Platform, it provides enterprise-grade scalability, controls, and measurement.
WhatsApp also showcased how businesses like Swiggy, Madhulika Enterprises and Kaizen Adventours — early adopters of the Meta Business Agent Platform — are already building great experiences and stronger customer relationships using the AI agent.
Rohan Chhazed, Vice President- Product, Rider and Post Order Consumer Experience, Swiggy Food Marketplace said, "Technology delivers the best value when it simplifies everyday experiences for users. By bringing our delivery partner onboarding within WhatsApp with the Meta Business Agent, we are creating a faster and more intuitive journey in a platform that is already familiar to millions. This reflects our broader vision of using conversational AI to reduce complexity and make business interactions more seamless at scale. Conversational commerce is the future of how businesses will interact with their ecosystem, and we're excited to be at the forefront of this shift with Meta."
Madhulika Vikram, Founder, Madhulika Enterprises, said, “In the beauty business, clients expect immediate attention. If you don't reply in minutes, they've already moved on. As demand grew across bridal bookings, makeup courses and beauty products, we were managing hundreds of customer enquiries. Meta Business Agent was a game changer for us, because it learns about your business and handles conversations with customers. We’ve seen a 25-30% increase in conversions since we have enabled the Meta Business Agent. It’s taken care of 50-60% of my repetitive workload”
Kaizen Adventures is a leading adventure travel company specializing in professionally managed Ladakh bike expeditions and Himalayan road trips. Sharing his views on the Meta Business Agent, Amit Hooda, Founder, Kaizen Adventours, said “Meta Business Agent helped Kaizen Adventours instantly respond to inquiries about Ladakh tours, pricing, itineraries, and bike rentals. It reduces response times, handles peak-season volumes, ensures 24/7 accuracy, and lets our team focus on operations—strengthening conversions and customer experience.”
Helping customers discover businesses
WhatsApp is also making it easier for people to discover businesses powered by Meta Business Agent. Soon, people will be able to search for a business by name directly within WhatsApp Search, or share business contacts with friends and family – making it easier to connect with trusted businesses.
Businesses looking to enable the Meta Business Agent can click here and join the waitlist.
About Meta
Meta is building the future of human connection, powered by artificial intelligence and immersive technologies. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward experiences that foster deeper connections and unlock new possibilities.
No comments:
Post a Comment