Spinny has extended its "God Promise" campaign featuring Sachin Tendulkar to Karnataka, strengthening its presence in one of India's most significant markets for organised used-car transactions.
Bengaluru has been Spinny's largest market since inception and continues to be one of the country's most dynamic pre-owned car markets. The city's strong preference for trusted, transparent and technology-enabled car transactions has played a pivotal role in shaping Spinny's growth journey and the evolution of the organised used-car category.
Campaign Link - https://www.youtube.com/watch?v=SxbBe_cbAtc ;
https://www.youtube.com/watch?v=6F0ADHqsX-Q
The campaign spans television, transit and out-of-home media, and is centred around SellRight by Spinny, the company's seller-first proposition focused on simplifying and strengthening the car-selling experience. It offers fair price discovery, instant payment, free and fast RC transfer support, and end-to-end assistance aimed at improving transparency and reducing friction for car sellers.
At the heart of the campaign is the "God Promise"- a phrase widely understood across India as a symbol of sincerity and assurance. Spinny has reimagined it as a commitment to trust, transparency, and reliability in every car transaction. The campaign features Sachin Tendulkar, whose reputation for integrity and consistency mirrors the values that underpin the Spinny experience.
On the buying side, Spinny's commitment to quality is built into every car it delivers. Backed by Integrated Restoration Centres (IRCs), state-of-the-art facilities work in tandem with highly skilled refurbishment teams. Every car goes through rigorous multi-point inspections and structured refurbishment processes to ensure consistency, reliability, and quality.
Karnataka has also been a landmark market for Spinny's retail innovation. Bengaluru is home to the country's first experiential Spinny Park, a format designed to transform the used-car buying journey through transparency, convenience, and a customer-first experience.
Spinny today operates over 57 car hubs across India, with a total parking capacity of nearly 10,000 cars. Bengaluru is one of the company's largest operational markets, with six car hubs and parking capacity for more than 1,200 cars, making Spinny the largest organised used-car brand in the city.
Spinny continues to strengthen its presence across Karnataka through a growing network of retail and seller-service operations. The company operates retail hubs in Bengaluru, Mysuru and Mangaluru, alongside a dedicated seller hub in Hubballi that supports vehicle evaluations, procurement and seller services across North Karnataka.
Through SellRight by Spinny, customers can choose between doorstep evaluations and hub visits to conveniently sell their cars across Bengaluru, Tumakuru, Mangaluru, Mysuru, Belagavi, Hubballi-Dharwad, Shivamogga, Udupi, Hassan and Davanagere, as well as nearby catchment markets such as Hosur. Backed by data-driven price discovery, instant payments and seamless RC transfer support, Spinny is helping customers realise the right value for their cars with greater confidence and convenience.
Over the last few years, Spinny has built a customer base of over two lakh users, reflecting growing consumer preference for structured and transparent car buying and selling experiences.
Sachin Tendulkar added:
"The 'God Promise' connects naturally with people because it comes from honesty and trust—values I've always believed in. Cars carry memories and milestones, and this campaign reflects the emotional and practical confidence people look for today."
Speaking on the campaign, Niraj Singh, Founder and CEO, Spinny, said:
"Bengaluru has been Spinny's largest market since inception and has played a defining role in our journey. The city has consistently embraced innovation and trust-led experiences, helping shape the future of organised used-car transactions in India.
With SellRight by Spinny and the 'God Promise' campaign, we are strengthening our commitment to making car selling simpler, fairer and more transparent for customers across Bengaluru and the wider Karnataka market. As we continue to expand our reach across the state, our focus remains on delivering convenience, confidence and trust at every step of the journey."
Over the past decade, Spinny has continued to transform India's used-car ecosystem through certified processes, fair pricing, rigorous inspections and customer-first experiences, building a platform grounded in trust, transparency and consistency while staying locally relevant.
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