* Mercedes-Benz India launches the ultra-luxury Mercedes-Maybach GLS 600 SUV in Bengaluru priced at INR 2.75 crores all-India ex-showroom. This luxurious SUV for the first time will be ‘Made in India’, outside of the USA
* Bengaluru city becomes the first city to have a ‘Maybach Lounge’ and ‘Maybach Icons of Luxury’ store together, in India
* India now breaks into Mercedes-Maybach’s Top 5 markets, globally
“The innovation capital of India, Bengaluru remains a key market for Mercedes-Benz buoyed by growing demand for topend luxury vehicles from young aspirational customers. Inaugurating India’s most exquisite ultra-luxurious ‘Maybach Lounge’ in Bengaluru, underscores the rising demand for ultra-luxury vehicles like Mercedes-Maybach.
* Bengaluru has emerged as one of the top 3 cities for billionaires in India and the luxury consumption is growing strongly. Mercedes-Benz aims to tap this burgeoning potential of Bengaluru, with elevated customer experience and world-class retail infrastructure curated by Viva Star. With this luxury facility we strengthen our footprint in the city and confident of curating the most desirable luxury experience for our discerning customers,” says Santosh Iyer, Managing Director & CEO, Mercedes-Benz India.
* Viva Star inaugurates a new luxury sales and state-of-art service facility in Bengaluru, strengthening Mercedes-Benz’s footprint in Karnataka
* The showroom introduces the first ‘Maybach Lounge’ in Karnataka, complemented by the innovative Maybach Retail Kit and dedicated luxury consultation spaces
* Carrying an investment of ~INR 200 million, Viva Star was completed in record 5 months, reflecting faster market readiness and customer proximity of Mercedes-Benz
* Viva Star is located in South Bengaluru’s upscale neighbourhood that offers good connectivity for customers
* The luxury sales facility spans a covered area of 10,400 sq. ft. across four levels
* The new sales facility offers 6 car display positions, 1 delivery bay
* The after sales facility spans a covered area of 16,600 sq. ft., offering 19 working bays and premium service infrastructure
* While the sales facility features a 60 kW fast charger, Viva Star’s service facility has a 180 kW fast charger, supporting BEV customers
*Key highlights: Exclusive Customer Lounge, Private Consultation and Semiprivate Consultation Areas. An exclusive Hospitality Counter, Shop Wall for display of accessories and boutique elements. Key Presenter for Exclusive Deliveries | Exclusive Driver Lounge
*Mercedes-Benz will inaugurate 20 new luxury touchpoints in 2026 in 3 new cities, that includes new dealerships and upgrading existing facilities
India’s most desirable luxury carmaker Mercedes-Benz India today, inaugurated a state-of-art new luxury sales and service facility in Bengaluru, Karnataka- Viva Star. The new dealership further strengthens Mercedes-Benz’s presence in Bengaluru and in Karnataka. The new luxury facility, operated by Viva Star, reflects Mercedes-Benz’s continued commitment to discerning customers, aligned to its ‘Go to Customer’ strategy. The new dealership was inaugurated by Santosh Iyer, Managing Director & CEO, Mercedes-Benz India and Prasad Deshpande, Managing Director, Mercedes-Benz Viva Star.
Karnataka’s first excusive ‘Maybach Lounge’:
Viva Star Bengaluru features Karnataka’s first ‘Mercedes-Maybach Lounge’, offering exclusively curated Maybach brand experience for top-end customers and luxury car connoisseurs. The ‘Maybach Lounge’ introduces an innovative and first-of-its kind Maybach shop-in-shop concept in Karnataka, complemented by dedicated Maybach retail elements, through the unique Maybach Retail Kit. Maybach Retail Kit presents the exclusive ‘manufaktur’ range of customization options to Maybach customers. The Maybach Retail Kits are handmade and engineered in Germany. The Maybach Retail Kit offers an elevated consultation experience to customers with luxurious white glove presentation of customization samples.
The newly inaugurated Viva Star Bengaluru facility presents luxury retail showroom and a modern service centre, offering customers seamless ownership journey. The facility is supported by curated customer consultation spaces and a dedicated handover experience, aimed at elevating customer experience.
Strategically located in South Bengaluru’s high visibility, well-established and upscale neighbourhood, Viva Star offers customers good connectivity, proximity to prime residential areas and presence of luxury brands. The facility was completed in just 5 months, reflecting swift network execution and a sharp focus on customer convenience and customer experience.
The luxury sales facility spans a covered area of 10,400 sq. ft. across multiple floors. The showroom features six car display positions along with a dedicated handover bay. The facility is supported by a trained team strength of 74 professionals including sales and service and operates as a 1S and 2S facility.
The showroom integrates luxury experience touchpoints such as private and semi-private consultation spaces, curated lifestyle boutique elements and a dedicated handover bay supported by a Key Presenter for exclusive deliveries.
Prasad Deshpande, Managing Director, Viva Star, commented, “Viva Star is proud to commence our much-coveted journey with Mercedes-Benz, the global automotive icon that is the cornerstone for luxury, prestige and desirability. We are thrilled with the inauguration of Bengaluru’s latest luxury destination, promising to create new standards in luxury sales and service facility. This facility has been designed to deliver a premium customer experience through curated consultation spaces, a dedicated handover experience and a modern service set-up focused on quality, efficiency and personalized care. We are confident this facility will add significant value to Mercedes-Benz customers in Bengaluru, and we will continue to evaluate expansion opportunities in nearby markets, basis market potential.”
Key highlights of Viva Star Bengaluru Service Facility:
The Bengaluru service facility is designed to deliver luxury service quality, quicker turnaround times and a hassle-free ownership experience. The service facility spans a covered area of 16,600 sq. ft. and is supported by a team of certified technicians to deliver personalized care.
The service facility offers 19 working bays across PMGR, Body & Paint and supporting bays, enabling comprehensive aftersales capability. Customers can expect end-to-end service coverage including preventive maintenance and general repairs along with complete body and paint jobs, ensuring support right from vehicle reception till handover. The facility also has a dedicated spare parts area to support efficient availability of genuine parts.
Enhancing customer convenience, the service facility offers an exclusive customer lounge, Express Prime Bay and a dedicated delivery bay. The facility is EV-ready and includes an EV charger with 180 kW charging capacity.
* Viva Star inaugurates a new luxury sales and state-of-art service facility in Bengaluru, strengthening Mercedes-Benz’s footprint in Karnataka
* The showroom introduces the first ‘Maybach Lounge’ in Karnataka, complemented by the innovative Maybach Retail Kit and dedicated luxury consultation spaces
* Carrying an investment of ~INR 200 million, Viva Star was completed in record 5 months, reflecting faster market readiness and customer proximity of Mercedes-Benz
* Viva Star is located in South Bengaluru’s upscale neighbourhood that offers good connectivity for customers
* The luxury sales facility spans a covered area of 10,400 sq. ft. across four levels
* The new sales facility offers 6 car display positions, 1 delivery bay
* The after sales facility spans a covered area of 16,600 sq. ft., offering 19 working bays and premium service infrastructure
* While the sales facility features a 60 kW fast charger, Viva Star’s service facility has a 180 kW fast charger, supporting BEV customers
*Key highlights: Exclusive Customer Lounge, Private Consultation and Semiprivate Consultation Areas. An exclusive Hospitality Counter, Shop Wall for display of accessories and boutique elements. Key Presenter for Exclusive Deliveries | Exclusive Driver Lounge
*Mercedes-Benz will inaugurate 20 new luxury touchpoints in 2026 in 3 new cities, that includes new dealerships and upgrading existing facilities
India’s most desirable luxury carmaker Mercedes-Benz India today, inaugurated a state-of-art new luxury sales and service facility in Bengaluru, Karnataka- Viva Star. The new dealership further strengthens Mercedes-Benz’s presence in Bengaluru and in Karnataka. The new luxury facility, operated by Viva Star, reflects Mercedes-Benz’s continued commitment to discerning customers, aligned to its ‘Go to Customer’ strategy. The new dealership was inaugurated by Santosh Iyer, Managing Director & CEO, Mercedes-Benz India and Prasad Deshpande, Managing Director, Mercedes-Benz Viva Star.
Karnataka’s first excusive ‘Maybach Lounge’:
Viva Star Bengaluru features Karnataka’s first ‘Mercedes-Maybach Lounge’, offering exclusively curated Maybach brand experience for top-end customers and luxury car connoisseurs. The ‘Maybach Lounge’ introduces an innovative and first-of-its kind Maybach shop-in-shop concept in Karnataka, complemented by dedicated Maybach retail elements, through the unique Maybach Retail Kit. Maybach Retail Kit presents the exclusive ‘manufaktur’ range of customization options to Maybach customers. The Maybach Retail Kits are handmade and engineered in Germany. The Maybach Retail Kit offers an elevated consultation experience to customers with luxurious white glove presentation of customization samples.
The newly inaugurated Viva Star Bengaluru facility presents luxury retail showroom and a modern service centre, offering customers seamless ownership journey. The facility is supported by curated customer consultation spaces and a dedicated handover experience, aimed at elevating customer experience.
Strategically located in South Bengaluru’s high visibility, well-established and upscale neighbourhood, Viva Star offers customers good connectivity, proximity to prime residential areas and presence of luxury brands. The facility was completed in just 5 months, reflecting swift network execution and a sharp focus on customer convenience and customer experience.
The luxury sales facility spans a covered area of 10,400 sq. ft. across multiple floors. The showroom features six car display positions along with a dedicated handover bay. The facility is supported by a trained team strength of 74 professionals including sales and service and operates as a 1S and 2S facility.
The showroom integrates luxury experience touchpoints such as private and semi-private consultation spaces, curated lifestyle boutique elements and a dedicated handover bay supported by a Key Presenter for exclusive deliveries.
Prasad Deshpande, Managing Director, Viva Star, commented, “Viva Star is proud to commence our much-coveted journey with Mercedes-Benz, the global automotive icon that is the cornerstone for luxury, prestige and desirability. We are thrilled with the inauguration of Bengaluru’s latest luxury destination, promising to create new standards in luxury sales and service facility. This facility has been designed to deliver a premium customer experience through curated consultation spaces, a dedicated handover experience and a modern service set-up focused on quality, efficiency and personalized care. We are confident this facility will add significant value to Mercedes-Benz customers in Bengaluru, and we will continue to evaluate expansion opportunities in nearby markets, basis market potential.”
Key highlights of Viva Star Bengaluru Service Facility:
The Bengaluru service facility is designed to deliver luxury service quality, quicker turnaround times and a hassle-free ownership experience. The service facility spans a covered area of 16,600 sq. ft. and is supported by a team of certified technicians to deliver personalized care.
The service facility offers 19 working bays across PMGR, Body & Paint and supporting bays, enabling comprehensive aftersales capability. Customers can expect end-to-end service coverage including preventive maintenance and general repairs along with complete body and paint jobs, ensuring support right from vehicle reception till handover. The facility also has a dedicated spare parts area to support efficient availability of genuine parts.
Enhancing customer convenience, the service facility offers an exclusive customer lounge, Express Prime Bay and a dedicated delivery bay. The facility is EV-ready and includes an EV charger with 180 kW charging capacity.
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