Tuesday, January 16, 2024

Tata Motors Launches ‘Customer Care Mahotsav’, An Unique Engagement Program For Commercial Vehicles Customers

Key highlights:

Pan-India program for the commercial vehicle customers to be held from 14th January to 30th March 2024

Aims to offer enhanced after-sales experience, including health check-ups, value-added services and driver training

Attractive discounts on select range of Tata Genuine Parts

Tata Motors, India’s largest commercial vehicle manufacturer, has announced its 'Customer Care Mahotsav', a comprehensive customer engagement program for commercial vehicle customers. Scheduled from 14th January to 30th March 2024, this initiative will take place across all authorised Tata Motors service outlets across the country. The Customer Care Mahotsav will serve as an ideal platform for rich engagement with the fleet owners and truck drivers to understand their requirements and emerging trends. It will also offer a host of benefits to the customers like – meticulous vehicle check-ups by trained technicians, attractive discounts on select range of Tata Genuine Parts and access to value-added services such as Annual Maintenance Contract (AMC), Fleet Management Solutions (FMS) and Fleet Edge, among others. Drivers will benefit from comprehensive training on safe and fuel-saving driving practices, health check-ups, hygiene kits and value propositions designed specifically for them under the Sampoorna Seva 2.0 initiative.

Key highlights: Tata Motors Customer Care Mahotsav

For customers:

* Meticulous vehicle check-ups 

* Value-added services 

* Attractive discounts on select range of Tata Genuine Parts

For drivers: 

* Hygiene kits 

* Health check-ups

* Comprehensive training 

Commenting on this distinctive program, Mr. Girish Wagh, Executive Director, Tata Motors emphasised, "At Tata Motors, customer-centricity is ingrained in every aspect of our business. Our offerings and services undergo rigorous cycles of customer feedback, ensuring complete peace of mind to our customers. This Mahotsav is designed to showcase our rich and diverse service offerings, conduct proper vehicle and driver health check-ups, plus strengthen our relationship with customers and other stakeholders. Spanning the entirety of our nation, this Mahotsav will be celebrated at all commercial vehicle workshops, and cover every product line – Trucks, buses & vans, and small trucks. Our commitment is to make this Mahotsav truly advantageous and value adding for our customers. We extend a warm invitation to all customers and drivers to actively participate and personally experience Tata Motors’ comprehensive range of offerings that we have meticulously crafted."

Along with class-leading vehicles, the company will also offer value-added services for hassle-free vehicle lifecycle management. Tata Motors' Sampoorna Seva 2.0 offers a comprehensive care package that begins with the vehicle purchase and supports every aspect of operations throughout the vehicle lifecycle. This all-inclusive solution incorporates breakdown assistance, guaranteed turnaround time, annual maintenance contracts (AMC), convenient access to genuine spare parts and additional industry-leading services. Tata Motors also provides Fleet Edge – a connected vehicle platform powered by data analytics. Going beyond vehicles, the company ensures steadfast support and convenience, empowering businesses at every stage.

About Tata Motors

Part of the USD 128 billion Tata group, Tata Motors Limited (BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 42 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups,  trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fueled by state-of-the-art design and R&D centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, the UK, South Korea, Thailand, South Africa and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2023, Tata Motors’ operations include 88 consolidated subsidiaries, two joint operations, three joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

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