Tuesday, April 25, 2023

Justdial To Digitize Maharashtra’s Small Scale Industries & Handicraft Artisans Through Strategic Partnership With MSSIDC

-          Justdial will help SSIs improve their digital footprints and reach a wider audience

-          Eligible SSIs will get access to Justdial’s various platforms, including JD Mart and JD Pay

Justdial, India's No. 1 hyperlocal search engine, announces a strategic partnership with Maharashtra Small Scale Industries Development Corporation Limited (MSSIDC) under the aegis of the State Government of Maharashtra. This partnership aims to provide a digital presence to businesses registered under MSSIDC, including small scale industries (SSIs) and handicraft artisans. Justdial will enable these businesses to have an online presence and exposure, not only in Maharashtra, but all over India, creating a more inclusive and sustainable business ecosystem.

As part of the partnership agreement, MSSIDC-accredited businesses will receive verified tags and have their licenses showcased on Justdial's platforms, boosting their credibility and visibility. This will help these businesses reach out to a wider audience, including potential customers and investors, and enable them to tap into new markets

In reference to the collaboration, Mr. Shwetank Dixit, Vice President, Justdial, expressed his enthusiasm and stated, "Justdial has consistently strived to empower SSIs throughout India. Through this collaboration, we further strengthen our mission by working with MSSIDC to support their goal of promoting and nurturing a flourishing business ecosystem. Our objective is to assist MSSIDC-certified enterprises in establishing a digital presence, enabling them to expand their operations and reach a wider audience."

Maharashtra Small Scale Industries Development Corporation, India's leading corporation, is continuously responding to the expanding and diversified needs of small-scale industries. It provides support services such as market linkage to Small Scale Industries & Artisans and Skill development training to Handicraft Artisans.

Commenting on the partnership, Shri. Rajendra Nimbalkar, Managing Director, Maharashtra Small Scale Industries Development Corporation, said, “We are happy to partner with Justdial in order to enhance the digital presence of SSIs & Handicraft Artisans registered under MSSIDC. This collaboration will enable these businesses to expand their online reach and improve their overall growth prospects.”

Justdial's deep reach and penetration in the market will also provide eligible SSI access to JD Mart, India's fastest growing B2B platform.

The partnership between Justdial and MSSIDC will address the challenge of information asymmetry, providing eligible SSIs & Handicraft Artisans with access to pan-India markets, and helping them expand and grow sustainably. By creating a public-private partnership, the Maharashtra government aims to improve the ease of doing business in the state, promote entrepreneurship, and create a sustainable business ecosystem.

About Just Dial Limited

Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.

The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.

Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.

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