Friday, April 28, 2023

Brakes India Forays Into Lubricants With The All-New Brand Revia

* The engine oils will cater to both passenger car and commercial vehicle segments.

Brakes India, one of the most trusted names in the automotive sector for safety & quality, forays into the lubricants segment, in the all-new Revia brand. Leveraging Brakes India’s strong distribution network and 60+ years of rich legacy, the company is diversifying into the engine oil space catering to both passenger cars and commercial vehicles segments with its newest brand.

S Sujit Nayak, Vice President and Head, Aftermarket Business, Brakes India said, “Established for over 6 decades, Brakes India is known in the automotive industry for safety components from TVS Girling, TVS Apache and TVS Sprinter. We are very excited to launch the engine oil in our new brand - Revia.”

Revia engine oil has a wide product portfolio with 9 grades of engine oil - 5 for Passenger cars and 4 for commercial vehicles. The company also offers the premium fully synthetic range for SUVs and MUVs. Revia 15W40 CK4 engine oil is compliant with latest BS6 norms and caters to all new generation engines.

Speaking of the product range, Sujit explained, “Revia engine oil is formulated to provide maximum engine protection and efficiency under extreme driving conditions. Advanced additives in Revia engine oil like HyperZDP technology for passenger cars and turbo boosters for commercial vehicles, boosts engine longevity and performance.”

Speaking about the scope for growth in this market, Sujit explained, “With growing demand for efficient lubricants, evolving BS standards and growing vehicle population, the engine oil segment is poised for growth.”

About Brakes India: 

Brakes India was founded in 1962 and is a leading supplier of braking systems in the Indian market and a global supplier of ferrous castings, for passenger vehicles, light commercial vehicles, heavy commercial vehicles & tractors. Promoted by the TSF Group, whose heritage dates to 1936, the company has a strong in-house R&D capability that includes state-of-the-art test facilities and a high-speed test track built to international standards. Brakes India has world-class manufacturing operations with a reputation of providing high quality products and an expansive supply chain, serving marquee OEMs across the globe. The world-renowned iron foundry produces over 180,000 tons of safety critical castings from India and Oman. Its trusted brands TVS-Girling, TVS-Apache and TVS-Sprinter are leading names in the spare parts segment. With revenues in excess of INR 5,000 crore, the company wears numerous feathers in its hat such as National Awards for Energy conservation; Leadership and Excellence Award in Safety, Health & Environment, TPM Excellence Award and the prestigious Deming Application Prize to name a few. 

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