Monday, March 13, 2023

Madame And Tara Sutaria: A Fashionable Collaboration Extended For 2023-24

Madame, the leading western wear fashion and lifestyle brand, has renewed its collaboration with the effervescent Bollywood sensation, Tara Sutaria, for the year 2023-24. As an established provider of pret styles and looks for the modern-day woman, Madame's designs reflect a perfect blend of classic and contemporary trends, allowing them to articulate their individuality and create a mood that resonates with them.

The Madame x Tara Sutaria collaboration showcases exclusive designs from the Spring/Summer '23 and Autumn/Winter '23 collection. The Spring/Summer '23 collection takes its inspiration from the vividness of the season and boasts a fresh and exotic appeal. The collection exudes an air of charm and freshness, with floral essence at its core. The silhouettes comprise flowy dresses with puffed and fluttery sleeves, coupled with eye-catching necklines, making them perfect for the quintessential fashionista. The fabrics include flowy, plain, and textured, embellished with modern details, to ensure that every woman feels empowered in her skin.

Tara Sutaria, who has carved a niche for herself in the Indian entertainment industry, is thrilled to continue her association with Madame and showcase their new collection. On this she added that "I am thrilled to continue my affiliation with Madame and unveil their new collection. The right look paired with confidence can help every woman take on the day, and Madame provides precisely that”.

Ms. Sumedha Jain, Marketing Head, Madame expressed her delight on the renewal of the collaboration, saying that "We at Madame are proud to support modern Indian women who dare to achieve their dreams and inspire them to feel confident about themselves. Our designs aim to provide an immersive experience, making our customers feel more empowered, confident, and ready to take on the world. We are confident that our new collection and collaboration with Tara Sutaria will elicit excitement among our loyal clients and attract new buyers”.

Madame's latest collaboration with Tara Sutaria is a perfect representation of the brand's vision and values, empowering the modern Indian woman to embrace her individuality and channel her energy into creating a statement. With a fresh take on classic and contemporary fashion trends, Madame's designs are the ultimate reflection of the sophisticated, yet edgy, woman of today.


Madame is India’s leading western-wear women’s fashion brand that offers young fashion-conscious woman, looks for every season and styles for every reason. Madame celebrates this woman’s spirit to live each day as an occasion and treat each look as an expression. Launched in 1993, Madame offers hottest international trends at coolest price points - from denims to dresses, tops to jackets, festive edits to lounge-wear, vacay styles to work-wear. 

Owned by the Jain Amar Group (one of India’s multi-brand fashion conglomerates), and with quality as its hallmark, Madame engages over 2,50,000 women every week, across 500 retail touchpoints, including 150 Exclusive Branded Outlets (EBOs), Large Format Stores (LFS), and other leading Retail Outlets. Madame is also available on leading fashion portals and its own online store 

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