Tuesday, March 14, 2023

Brakes India Launches Specially Designed Brake Pads For Electric Vehicles

* Advanced friction technology ensures corrosion protection and quiet braking.

Leading the trend and adapting to growing market needs of the automotive sector, TVS Apache, a brand of Brakes India, launched ZAP brake pads with advanced friction technology for electric vehicles. Boasting of enhanced corrosion protection and quiet braking, ZAP is specifically designed and formulated to suit the requirements of electric vehicle customers.

As a renowned Tier-1 supplier to Indian and global OEMs for over six decades, Brakes India has a strong focus on design, development, quality and superior customer centricity. Considering the need for superior brake pads to further strengthen its dominance in the growing electric car segment, ZAP has been introduced with advanced friction technology.

“TVS Apache is a leading player in passenger car friction in the domestic market. The market for electric vehicles is growing exponentially. Tapping this opportunity and understanding the customer needs, we have launched ZAP for a few leading electric vehicles, which will soon be expanded across other EV models. Leveraging our R&D expertise, ZAP brake pads are designed for quiet braking, consistent stopping power, low brake dust and enhanced corrosion protection and they adhere to the highest possible standards for Environmental safety and sustainability,” said S Sujit Nayak, Vice President and Head, Aftermarket Business, Brakes India. 

About Brakes India: 

Brakes India was founded in 1962 and is a leading supplier of braking systems in the Indian market and a global supplier of ferrous castings, for passenger vehicles, light commercial vehicles, heavy commercial vehicles & tractors. Promoted by the TSF Group, whose heritage dates to 1936, the company has a strong in-house R&D capability that includes state of the art test facilities and a high-speed test track built to international standards. Brakes India has world-class manufacturing operations with a reputation of providing high quality products and an expansive supply chain, serving marquee OEMs across the globe. The world-renowned iron foundry produces over 180,000 tons of safety critical castings from India and Oman. Its trusted brands TVS-Girling, TVS-Apache and TVS-Sprinter are leading names in the spare parts segment. With revenues in excess of INR 5,000 crore, the company wears numerous feathers in its hat such as National Awards for Energy conservation; Leadership and Excellence Award in Safety, Health & Environment, TPM Excellence Award and the prestigious Deming Application Prize to name a few. 

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