2022 has been an exciting year for women’s western wear brand MADAME. The homegrown brand launched 18 new stores across the country in 12 months, a testimony to MADAME’s growing popularity and acceptance among consumers.
MADAME, the brand under Jain Amar Group, has been trying to cater to the untapped market segment in India through its store expansion strategy.
“Indians love fashion and people living in Tier 2 and 3 cities are equally aware of the global fashion trends. They are looking for brands to offer them western fashion options at affordable prices. MADAME wants to cater to this segment as a commitment to fulfil the fashion needs of modern Indian women across the country. We are satisfied with our performance this year and look forward to further expand in the coming year,” said Akhil Jain, Executive Director of the Jain Amar Group.
With the opening of the two new stores, MADAME now has more than 155 Exclusive Brand Outlets across India. The brand has launched in the states like Himachal Pradesh, Punjab, Madhya Pradesh, Maharashtra, Assam, and many more. At the same time, MADAME is trying to cater to a larger customer base through its exclusive e-commerce platform – Glamly.com
The brand has also witnessed a 12% YOY growth in sales in the July to September quarter this year. In the October to December quarter, MADAME has achieved a 25% sales growth. The brand is hoping to achieve big number in Q4 of the year.
The brand offers daily, casual, party and quick fashion catering to diverse needs of its customers. Apart from this, MADAME also offers a wide selection of women’s bags, accessories, shoes, etc. The brand’s latest collection is available on popular e-commerce platforms like Flipkart, Myntra, Amazon, AJIO etc. For exclusive discounts and offers, customers can also visit nearest MADAME store.