~ The campaign conceptualized by Contract Advertising communicates how Godrej Interio Kitchens are designed to meet the unique needs of the modern Indian kitchen
Link - https://youtu.be/q6nCYH9rPcI
Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, in home and institutional segments, today unveiled a DVC as part of its new Kitchen campaign. The DVC, conceptualized by Contract Advertising, highlights how Godrej Interio’s Modular Kitchens are made for the Great Indian Family.
Aesthetically shot, the film shows how design innovations from Godrej Interio are driven by a deep understanding of the Indian consumers, their homes, lives, and aspirations. Godrej Interio Kitchens are beautifully designed and built keeping in mind the unique demands faced by kitchens in Indian homes.
Commenting on the campaign, Sumeet Bhojani, Head of Marketing Communications, Godrej Interio said, “Kitchens play a significant role in our homes. It is a place where food goes beyond being just nourishment and becomes a vehicle of love and family bonding. We Indians are very passionate about our food and how it is prepared. And this naturally places very unique demands on the Indian kitchen. Godrej Interio Kitchens are well equipped to meet these demands with our deep understanding of the Indian consumer and a relentless focus on quality, thoughtful design, and innovation. This film takes us through a day in the life of a typical Indian family and highlights the myriad roles played by the kitchen in making the cooking experience easy and enjoyable.”
Sumeet further commented, “The modular kitchens category continues to be a key focus area for us. It is a fast-growing category, and our goal is to spread our network to over 200+ channel partners in FY22-23 year and grow the revenue in this business by at least 25-30%.”
Ayan Chakraborty, EVP & GM, Contract Mumbai said “Indian cuisine is diverse. And therefore, when it comes to cooking, the needs are also quite different across India. Our strategy was based on this insight. And Godrej Interio Kitchens with its multiple customization options delivers to the needs of the diverse Indian families across India” -
The 45-second ad opens with a beautiful shot of a modern Indian kitchen and progresses with highlighting the role that the kitchen plays throughout the day in the lives if a typical Indian family. The film highlights the uniqueness of a Godrej Interio Kitchen as it takes you on a journey of cooking from pounding of masalas on the kitchen counter to the splashing of oil while cooking typical Indian cuisine. These adverse conditions are expertly handled by galvanized steel cabinets and boiling waterproof marine ply shutters. The film also showcases exciting innovations such as the” Active Sink with Auto Hot soak” feature that helps pre-soak the dishes thus make cleaning them easier and the “Neo Smart chimney with cool draft” that along with efficiently sucking up smoke also generates a cool air draft thus providing a pleasant cooking experience even while roasting or frying. The DVC ends with showing an example of optimized storage accessories that make the best use of the space available for storage, dovetailing to the closing message that “Godrej Interio Kitchens” are made “For the Great Indian family.”
The film will be broadcasted on YouTube, and multiple OTT platforms ahead of the festive season.
Client: Godrej Interio
Creative agency: Contract Advertising
Agency Team: Ayan Chakraborty, Rohit Srivastava, Sagar Mahabaleshwarkar, Rahul Ghosh, Sagar Chabbria, Sabina Singh, Ashupreet Khullar, Daxsh Kaicker
Production house: Small Fry Productions
Director: Alok Kulkarni
About Godrej Interio:
Godrej Interio is India’s leading premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions
Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture we offer Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, long lasting and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.
Currently present in over 450 cities with 450 exclusive showrooms and 520 dealer outlets, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in furniture category.
GODREJ INTERIO commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GODREJ INTERIO has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.
The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018.