* The partnership with WealthDesk will allow close to 4 million users of Axis Securities to invest in premium wealth solutions
WealthDesk, a leading investment technology platform that’s building the Unified Wealth Interface (UWI) for the Wealth Management ecosystem on top of broking has partnered with Axis Securities which has close to 4 million clients. UWI is an internet-scale wealth management ecosystem powered by the WealthDesk Platform. It enables innovative investment and wealth products and solutions like direct equity and ETF-based WealthBaskets from SEBI Registered intermediaries to reach millions of Indians with broking accounts.
This partnership will allow the users of Axis Securities to access premium wealth solutions through their RING Mobile application and RING platform. This partnership will also make it easy for users to opt-in for SIPs on their premium baskets thus allowing them to make systematic and regular investments into stock and ETF baskets for wealth creation. Axis Securities users can invest in an ever-expanding range of wealth products managed by SEBI registered intermediaries, including internal research team of Axis Securities. These products can be Long Term, Short Term, Balanced, Asset Allocation based, Thematic, Sectoral, etc., providing holistic Wealth solutions.
Ujjwal Jain, Founder & CEO, WealthDesk, said, “WealthDesk helps make investing easy for millions of investors with broking accounts. As the number of retail investors has been growing in India, we at WealthDesk are expanding access to systematic Wealth Management solutions through our esteemed SEBI registered partners under our Unified Wealth Interface (UWI) vision. This will support a large segment of the retail investor community. Axis Securities has pioneered Bank-led broking, which has made investing seamless for millions of investors. With this unique partnership, investors with Axis Securities will enjoy smooth access to innovative wealth solutions in our ecosystem. We are extremely excited about this partnership.”
Vamsi Krishna, Head - Product and Marketing, Axis Securities, said, “We are happy to collaborate with WealthDesk and extend access to a cutting-edge investment technology platform to our customers. At Axis Securities, we constantly strive to empower our clients to make the most of their investments, and our partnership with WealthDesk is another step towards this endeavour. Through a robust digital platform, our customers will now be able to invest in curated research-based products and enjoy seamless wealth solutions. This tie-up is another milestone in our journey to make investments simple and accessible to all.”
Founded in 2016, WealthDesk is an internet-scale Investment Technology platform that’s building the Unified Wealth Interface (UWI) for the Asset and Wealth Management ecosystem on top of broking. UWI is powered by the WealthDesk Platform and is built on top of Embedded WealthDesk Gateway (EWG). EWG enables retail investors to seamlessly invest across mobile apps and websites through their broking accounts. WealthDesk captures the entire Investment/Asset Management/Advisory value chain from investments on top of Equities and ETFs, productizing these into investment products called WealthBaskets and then enabling large scale distribution through SEBI registered broking partners with strong network effects.
For more information, visit: https://wealthdesk.in/
About Axis Securities:
Axis Securities Limited (ASL) is a proud subsidiary of Axis Bank – India’s 3rd largest private sector bank. With a robust branch network across India, ASL offers retail broking services under its flagship brand AxisDirect. AxisDirect engages in offering simplified investment solutions to customers. It offers a bouquet of investment products to its customers e.g. Equities, Mutual Funds, SIPs, IPOs, Derivatives, Bonds, NCDs, ETFs, and Company Fixed Deposits. With over 20 million customers, AxisDirect is one of the fastest-growing players in the industry.
For more information, visit: https://simplehai.axisdirect.in/