Monday, March 14, 2022

Godrej Interio Wins ‘India’s Most Trusted Retail Furniture Brand 2022’ In TRA Research Report

* Wins prestigious crown of ‘India’s Most Trusted Retail Furniture Brand -2022’ in ‘Furniture Retail category 

Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading brand in home and institutional segments has been conferred India’s Most Trusted Brand Award 2022 by Trust Research Advisory under the ‘Furniture Retail’ category. The brands that appear in the Most Trusted Brands report have been successful in creating an image in the minds of consumers related to high levels of quality, value, rarity, extraordinariness.

This award has been conferred upon Godrej Interio as a result of primary research based on the proprietary 10 behaviours of their brand trust matrix that have been studied and identified by TRA Research. This year’s research was conducted among 1617 consumer-influencers across 16 cities, 700 hours of fieldwork and generated nearly 3.5 lakh data points and 8,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report. TRA’s Brand Trust matrix is a widely accepted brand model and it helps brand to understand how customers perceives them. TRA’s Brand Trust Report data provides invaluable consumer insights to leading Indian and global organizations, allowing them to enhance their brand’s scope and relevance in these fast-changing times.

Commenting on the award, Anil Mathur, Chief Operating Officer, Godrej Interio said “We are honoured to have received the title of ‘India’s Most Trusted Brand 2022’ in the latest TRA Research Report. Last year, we also earned the title of India’s Most Desired Brand, and these recognitions only reflect our commitment towards making our customer’s experiences brighter and better. Since our inception, Godrej Interio has always strived to deliver the best of products and services to our customers. We will continue to innovate and build on the trust earned, in the years to come.”

Commenting on the report N. Chandramouli, CEO, TRA Research, said "Trust only develops when the result of the interaction is perceived as highly beneficial to the consumer. With work from home becoming a constant, furniture has become an essential item in the household. In being ranked as India's Most Trusted Furniture Brand, Godrej Interio has displayed that it understands their customers and caters to their needs effectively".

About TRA Research

TRA (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understand and analyze stakeholder behavior through 2 globally acclaimed, proprietary matrices of Brand Trust and Brand Attractiveness. Over a decade of research has helped us decipher the numerous characteristics that constitute the foundations of a brand. TRA conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behavior. We provide Competitive Intelligence Reports mined from more than 15 million data-points on brand intangibles of 20,000 brands and also custom-made studies for the same. TRA is also the publisher of 'The Brand Trust Report' and of 'India's Most Attractive Brands'. We have also ventured into mapping Educational Institutes on a much needed factor of trust, based on our Brand Trust Matrix. India's Most Attractive Brands 2015, the second in its series has been recently launched.

About Godrej Interio:

Godrej Interio (GI) is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.

Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GI aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GI’s product portfolio comprises a massive range.

Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture we offer Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, fun and functional furniture solutions. Briefly, Godrej Interio transforms dream spaces to life!

Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GI’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GI is widely known for its comprehensive sustainability certifications for its products in furniture category.

GI commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GI has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.

Currently present in over 650 cities with 250 exclusive showrooms and 800 dealers, GI is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.

The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018.

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