Tuesday, January 18, 2022

Naario, A Woman-Led Food Start-Up Launches ‘Badloge Tabhi Toh Badloge’ Women Empowerment Campaign

* Provides opportunities to women across India for micro entrepreneurship 

Naario, India’s 1st woman led food startup that offers natural and organic products, all pioneered by women has started an initiative “Badloge tabhi toh Badloge - The world changes when you change” with a mission to provide entrepreneurial support for women home-makers thereby making a difference to the society.

Naario has launched this campaign to lead by example and take a giant step towards changing the prevalent norms. With the aim of giving back to the society, the campaign will motivate and support hundreds of home-makers. 

Anamika Pandey, Founder, Naario said, “Naario is Women-owned and Women-led, providing opportunities to women across India. We enable women to stitch together their creative talents and their desire for financial independence. At Naario, we not only democratise making good food but also give opportunity to each and every woman to create their own identity. We just started addressing these things more tangibly. We want to empower any and every woman who touches base with Naario in any way - as a consumer, as a partner, pioneer, as a part of our loving community.”

Through this campaign, Naario wishes to show everyone scars, stories, souls that are real and ones that every woman can relate to. The only difference is that the women of Naario know ki #badlogetabhitohbadloge!” 

The women who’ve been a part of Naario have seen small and big changes in their lives- something as simple as being able to travel alone to being able to afford flight tickets for their entire family. 

One of the Naario partners said, “I bought my first phone in 35 years. This is the first time ever that I bought something with my own money.”

What Naario is trying to do through this campaign and with the brand in general is giving people- especially women, the freedom of choice. To not just choose good food for them and their family but also make well rounded decisions for themselves. 

About Naario:

Naario founded by Anamika Pandey is India’s 1st women-led food brand that offers natural and organic products, all pioneered by homemakers. Tastes like home-made and made by homemakers. Behind each product is a story of a homemaker, their perfected recipe, and ambition to shine through Naario. The products are natural, nutritious and delicious. Naario is conscious about what they offer the consumer and do not make any compromises on the quality, flavour, and taste. All products are 100% sourced and made in India.

The products range from breakfast cereal to beverages to condiments. Every product is pioneered by a different woman/ homemaker with no chemicals, no preservatives, just healthy and tasty food. Currently they have 7 products to offer which consist all-rounder Garam masala, Lucknowi masala, 9 in 1 Flour Mix, Jaggery powder with Chai Masala, Filter Coffee decoction and Classic Muesli. In just 6 months, the company has enrolled 70+ women partners and successfully fulfilled more than 5000 orders.

Founder’s Profile

Anamika Pandey, aged 24 years, an engineer is from Uttar Pradesh. She dropped out of MBA from the University of Chicago, Booth School of Business to pursue a career as Subscription Head, Bigbasket’s new venture- BBdaily to only quit later to launch her own food  product startup Naario to help her mother and some other mothers to fulfill their dreams.

Used a model similar to BB daily’s to run a pilot on Naario in late 2020. Launched Naario officially in early 2021 as a solo female founder with 2 people in the early team. Anamika has been awarded the youngest business icon by Dainik Jagran in 2021. 

Her biggest purpose and success mantra behind Naario - every single product launched under Naario solves her and her family’s problems, to begin with. Only once Anamika is satisfied with the solution does she launch it. It’s no wonder that Naario is currently growing at 40% month on month, with a target of 6X growth trajectory.

To know more about Naario ki puri Kahaani www.Naario.com

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