Friday, May 28, 2021

The Much Anticipated McDonald’s x BTS Collaboration Kicks Off With Exclusive Merch Drop

* Starting 4th June 2021, Friday, customers across India can also enjoy the pop icons’ favorite meal at McDonald’s

We’re counting down the days until the BTS Meal arrives at McDonald’s! The band’s favourite order – featuring a 10-piece Chicken McNuggets, medium World Famous Fries, medium Coke, and Sweet Chili and Cajun dipping sauces inspired by recipes from McDonald’s South Korea – will be available across all restaurants in West and South India on June 04th. But in the meantime, we’re kicking off the fun early.

To make this international collaboration even more special and fun, exclusive BTS X McDonald’s merchandise is now available on the WeVerse Shop App for all fans across India. This head-to-toe collection is inspired by some of the craveable, hand-picked menu items from the BTS Meal, with dynamite threads like hoodies, purple bathrobes, socks and sandals. Whether it’s the McDonald’s fry box logo with seven fries for each BTS member, or the marriage of BTS purple with McDonald’s red and gold, these designs are the perfect representation of an iconic partnership between two fan-favorite brands. Fans can visit the app, start browsing, and purchase their favorite merchandise directly from the online store. You just need download the Weverse Shop app and create an account and start shopping.

“We know our customers and crew have been eagerly awaiting the arrival of our first celebrity signature order in West and South India, and we’re thrilled that the collaboration is just a week away.”, said Arvind RP, Director – Marketing & Communications, McDonald’s India (West and South). “We couldn’t be more excited to start seeing our guests enjoying the BTS Meal and sporting their favorite pieces from the exclusive merch line.”

McDonald’s is also introducing a new commercial featuring the band’s new single, “Butter,” on the heels of its chart-topping release last week. You can tune in here now to watch the ad.

Customers across West and South India can order the BTS Meal across our multiple channels including Delivery, Dine In, Takeout and On The Go in due accordance with Government’s guidelines starting on 04th June until 04th July 2021. And with the BTS Meal coming to nearly 50 markets globally, customers worldwide will soon be enjoying the artists’ go-to McDonald’s favorites. The full list of participating markets and dates for meal availability can be found here.

About Westlife Development:

Westlife Development Limited (BSE: 505533) (WDL) focuses on setting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL). The Company operates a chain of McDonald’s restaurants in West and South India, having a master franchisee relationship with McDonald’s Corporation USA, through the latter’s Indian subsidiary.

About Hardcastle Restaurants:

HRPL is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s West and South markets. HRPL has been a franchisee in the region since its inception in 1996.

HRPL serves over 200 million customers, annually, at its 305 (as of March 31, 2021) McDonald’s restaurants across 42 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh and Union Territory of Puducherry, and provides direct employment to close to 10,000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive- thrus, 24/7, McDelivery, McBreakfast and dessert kiosks. The menu features Burgers, Finger Foods, Wraps, Rice, Salads and Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s restaurants feature an in-house McCafé.

The pillars of the McDonald's system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants that HRPL operates.

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