Wednesday, May 26, 2021

The Weaving Of A Six Yard Story On - Taneira - In The Indian Industry

Taneira(from Titan Company Limited), a label for the Indian woman who loves to express herself in six yards of elegance, presents a new collection of handcrafted handloom sarees on Nykaa Fashion, the multi-brand e-commerce fashion platform. For those who love the form and fall of the saree, this collection is a quintessential wardrobe staple in handloom cotton, with the perfect infusion of contemporary design and craftsmanship.

Taneira's collection on Nykaa Fashion unveils signature styles from different weaving regions of India-Bengal, Chettinad and Ujjain, in myriad colours and designs. Patterned borders, buttis, geometric motifs and stripes feature prominently in each yard.

Every Taneira saree reflects different facets of beauty, craft and consciousness in a collection that is rooted in Indian weaving traditions and is yet progressive in expression. Taneira is for the Indian woman with a penchant for a unique voice of design, workmanship, weaves, traditional hand crafts in pure, natural fabrics.

Nykaa Fashion also features a collection of classic Kanjeevarams and temple sarees in silk by Taneira, that would be ideal for intimate celebrations this year.

Shop Taneira on the Nykaa Fashion website and app.

About Nykaa Fashion

Nykaa Fashion, launched in 2018, is the multi-brand ecommerce fashion offering fromNykaa, India’s leading beauty & fashion destination. Headed by Adwaita Nayar, the Nykaa Fashion website and app is focused on being discovery-led and ‘high on style’ with a carefully curated collection of 1000+ Indian and global brands across clothing, accessories and footwear to appeal to every consumer. The Nykaa Fashion offering pans across women’s wear, menswear, kids wear and luxe categories. Building on the Nykaa pillars of premium curation and content, Nykaa Fashion inspires the Indian consumers to make the best choices for themselves while focusing on the joy of buying fashion. This platform also offers customers a chance to browse through the latest trends and collections, with engaging content on the Style Files blog and its social media platforms. In addition to its multi-brand platform, Nykaa Fashion has a strong portfolio of consumer brands: RSVP, Mondano, Likha, Twenty Dresses and most recently acquired Pipa Bella. To demystify the lingerie category and offer an inclusive and comfortable experience, Nykaa Fashion launched Nykd in 2020, its first-ever lingerie, loungewear and athleisure wear brand.

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