Thursday, March 4, 2021

JK Tyre Ties Up With Car Dekho And Auto Brix For The “JK Tyre Man”

Indian tyre industry major, JK Tyre & Industries Ltd., has announced a strategic partnership with Car Dekho and AutoBrix to launch “JK Tyre Man”, an online to offline doorstep tyre delivery-cum-fitment service.

Taking ahead the vision of a safe and efficient service delivery, JK Tyre uses its existing channel network to extend its products and services to consumer’s doorstep. CarDekho, India’s biggest automobile platform provides the online channel to purchase car tyres from JK Tyre and AutoBrix India’s leading Doorstep Auto Services Provider enabling Tyre delivery and Fitment at customer’s Doorstep. 

JK Tyre currently manufactures complete range of tyres for Commercial, Passenger, Farm, 2-3 Wheeler and Off-The-Road segments. In the Passenger Vehicle segment, JK tyre caters to luxury Sedan, SUV, Mid size Sedans and Hatchback customers through its popular range of Ux Royale, Ranger series, Ultima and Taximax brands. Car Dekho will have the entire range of car tyres available for purchase and AutoBrix will provide seamless express delivery and Fitment at doorstep.

Commenting on the association, Mr. Srinivasu Allaphan, Director - Sales & Marketing, JK Tyre & Industries said, “As seen with almost every industry, automobiles, and especially tyres, are finding a strong demand online. There has been a dramatic shift in the consumer behavior towards e-commerce, in the last few months due to the ongoing pandemic. Our partnership with CarDekho and AutoBrix for Tyre Man reinforces our motto of staying in Total Control, where we extend safety and convenience to our consumers and have the purchased tyres fitted right at their doorstep.”

Customers can purchase tyres online through the CarDekho platform and AutoBrix will complete the order by providing the fitment service at customer’s doorstep. The comprehensive information about vehicle fitment on CarDekho platform also allows the user to make informed choice about the kind of tyre to purchase.

"This partnership between CarDekho and JK Tyre brings two of the biggest brands in the automotive space together. As part of our journey of becoming the largest personal mobility player in the country, we are committed to give our customers the best online buying experience, which will be enhanced by this collaboration. The launch of Tyre Man will ensure that the customer cannot only buy a car online but also gets quality tyres delivered to their doorstep. As a leading full stack auto tech company, we are leaving no stone unturned in helping customers across their entire car purchase, ownership and sale journey and we are confident that this too will contribute in easing their requirement in current time." said Mr. Amit Jain, Co-founder and CEO, CarDekho. 

Mrs. Prathibha Shalini, Founder, AutoBrix said, “We all know how Covid has impacted the world so as the Auto Services industry. Today world is looking at more doorstep services in every sector and Auto services is no exception. This Partnership with JK Tyres and Car Dekho takes the tyre purchase experience to next level with our doorstep services. We at AutoBrix always put our customers first with Doorstep services. We are excited to partner with JK Tyres and Car Dekho in enhancing the customer experience in tyre purchase and fitment segment across India.”

Tyre Man will be rolled out first in Bangalore in its pilot phase from March 2021, before being rolled out to the major cities and towns in India by Q2’ 2021.

JK Tyre & Industries Limited

The flagship company of JK Organisation, JK Tyre & Industries Ltd is amongst the top 25 manufacturers in the world. Pioneers of radial technology, the Company produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. The Company provides end-to-end solutions across segments of passenger vehicles, commercial vehicles, farming, Off-the-Road and two & three-wheelers.

A global force, JK Tyre is present in 105 countries with over 180 Global distributors.  The Company has 12 globally benchmarked ‘sustainable’ manufacturing facilities - 9 in India and 3 in Mexico – that collectively produce around 35 million tyres annually. The Company also has a strong network of over 4000 dealers and 550+ dedicated Brand shops called as Steel Wheels and Xpress Wheels.

JK Tyre’s unwavering commitment towards innovation is reflected through its state-of-the-art global research and technology centre – the Raghupati Singhania Centre of Excellence - in Mysore, which houses some of the world’s finest technologies and techniques.

JK Tyre launched India’s first ever ‘Smart Tyre’ technology-and introduced Tyre Pressure Monitoring Systems (TPMS) which monitors the tyre’s vital statistics, including pressure and temperature. The company recently rolled out its 20 millionth Truck/Bus Radial tyre becoming the first and the only Indian company to achieve this milestone.

It is the only Indian tyre manufacturer to be included in the list of Superbrands India in 2019 for the seventh consecutive year. JK Tyre has been conferred the Sword of Honour for Safety across its plants by the British Safety Council,UK. The company entered the Limca Book of Records with the country’s largest off-the-road tyre - VEM 04.

JK Tyre is also synonymous with motorsport in the country. For over three decades, the Company has relentlessly worked towards shaping India’s positioning as the motorsport hub of Asia, developing the right infrastructure for the sport and promoting young talent in the arena.

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