Wednesday, October 21, 2020

Brilloca Bathware Brand from Hindware Appoints Sudhanshu Pokhriyal as COO for Bath Prodcuts Business

Aiming to accelerate growth in the rapidly evolving business landscape, Brilloca Limited, the makers of pioneering bathware brand  Hindware, strengthened its leadership team with the appointment of Sudhanshu Pokhriyal as the Chief Operating Officer of the Bath Products Business.

In his role, Sudhanshu will be responsible for driving new growth opportunities in the bathware business and will oversee key business functions, such as Sales & Marketing, Services, Commercial Sales, Business Development and Product Management among others. He will report to Mr. Sanjay Kalra, CEO of Bath Products & Tiles.

Mr. Sandip Somany, Chairman and Managing Director, Brilloca Limited said, “I am excited to welcome Sudhanshu on board. He brings in the desired expertise to this new role given his prior experience with consumer and retail sectors. He has an impressive track record of driving growth for leading companies and he is the right fit for Brilloca.”

A dynamic professional with over two decades of experience, Sudhanshu has worked across organizations in various leadership capacities, including Asian Paints, Coco Cola and SC Johnson.

Mr. Sanjay Kalra, CEO, Bath Products and Tiles, Brilloca Limited said, “As we aggressively move forward to pursue new growth opportunities amidst a challenging global scenario, we are happy to have Sudhanshu on board at Brilloca. He brings in rich experience of leading business divisions at several key organisations across diverse industries. I am confident that he will add great value to our efforts as we continue to strengthen Brilloca as one of India’s leading bathware solutions entity.”

About Brilloca: Brilloca, makers of the iconic brand ‘Hindware’, is a leading Building Products company in the country. Brilloca has a versatile range of best-in-class bathware products that caters to a wide cross-section of the customers with a strong portfolio of leading innovative brands across the value chain such as Queo - the luxury brand, Alchymi - the super-premium brand, Hindware Italian Collection and Hindware - the premium brands and H-Vitreous and Benelave - the mass segment brands.

Brilloca also houses ‘TRUFLO by Hindware’, plastic pipes and fittings business that comprises PVC, CPVC, UPVC and SWR pipes catering to the building segment. The company recently forayed into the premium and super-premium tiles business with brand ‘Neom- Neo modern Tiles by Hindware’.

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