Ather Energy, one of India’s first smart electric two wheeler makers announced the deliveries of their flagship scooter Ather 450X, one of the quickest scooters in the 125cc category to begin from November 2020. Ather confirmed that by Q1 of 2021 the Ather 450X will be seen on roads across all the 10 cities announced earlier this year, i.e. in Bengaluru, Chennai, Hyderabad, Mumbai, Pune, Delhi, Ahmedabad, Kochi, Kolkata and Coimbatore. The deliveries will begin in a phased manner beginning with Bengaluru and Chennai first and then the rest of the cities.
Consumer perception around the Ather 450X will change based on trials and the true performance of the vehicle can be experienced. In order to let people experience the vehicle, Ather will be aggressively promoting the vehicle on-ground and begin test rides starting October across all the markets. Ather Energy is also partnering with premium partners across key markets to set up the Ather experience centers. As for public charging, Ather will be setting up its fast-charging network - Ather Grid across each city before delivery so new owners have a hassle-free experience once the vehicle has been delivered. Ather plans to set up 10-15 fast charging points across each city in Phase 1.
Quote by Tarun Mehta, Co-founder & CEO, Ather Energy
“The pandemic did disrupt our timelines by a few months, but we have been able to get back on track with our plans. We used the time to refine our expansion plan and get the ball rolling on our go-to-market strategy. We have also been working very actively with our supplier partners to ensure minimal disruption in the supply chain. The excitement and the wait has been too long now we can’t wait to get started. We will soon share more information on our dealer network and Ather Grid points across each city. The demand has been phenomenal, and we are sure with different ownership and purchase models that we will introduce, it will help consumers make the shift to electric with ease. Exciting times ahead.”
About Ather Energy
Ather Energy, one of India’s first intelligent electric vehicle manufacturers was founded in 2013 by IIT Madras alumni, Tarun Mehta, and Swapnil Jain. It is backed by the founders of Flipkart -Sachin Bansal & Binny Bansal- Hero Motocorp and Tiger Global. Ather Energy launched India’s first truly intelligent, electric scooter - Ather 450 in 2018, followed by their new flagship offering Ather 450X in 2020. Ather has also installed a comprehensive public charging network, Ather Grid, designed and built in India. With 38 charging points in Bengaluru and 14 charging points in Chennai, Ather Grid is one of the largest fast-charging networks for electric vehicles in the country. The company’s product line has won 30 awards in design, automotive and technology categories. With over 51 patent applications, 113 trademarks and 123 design registrations to its name, Ather Energy aims to provide consumers with the best possible ownership experience. Ather Energy currently operates in Bengaluru and Chennai and in 2020 will expand to 8 more cities including Delhi NCR, Mumbai, Pune & Hyderabad.