The partnership with Swiggy is operational in New Delhi NCR, Bengaluru, Mumbai and Hyderabad, while the partnership with Dunzo is live in Bangalore and Hyderabad. Hershey is looking to scale up these associations to more locations over the next few months.
Speaking on these partnerships, Mr. Herjit Bhalla, Managing Director, Hershey India said, “We are in unprecedented times and it is imperative that we find innovative ways to bring our loved brands to our consumers. We are happy to have partnered with both Swiggy and Dunzo to bring the goodness of the Hershey range of products to our consumer’s doorstep, in safe and convenient way.”
The Hershey Happiness Store addresses the challenges faced by shoppers due to the current lockdown. Families are increasingly cooking delightful snacks at home with Hershey’s products and the online store is an additional avenue for consumers to access Hershey’s loved products, in addition to existing retail stores and e-commerce platforms.
About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive $8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers and SkinnyPop.
For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.