Bengaluru-based MilkLane has added the new delivery channel to ease the availability of dairy products, as the disruption in the industry supply chain has led to a gap in the supply of essential goods in the past few days. The startup, aimed at providing antibiotic-free, safe and standardized high-quality milk to consumers, has already made its products available through a strong distribution network of retail outlets and online delivery aggregators, who are facing challenges in providing essentials during the Coronavirus crisis.
Gaurav Haran, CEO of MilkLane, said, "It’s the right time to reach out directly when consumers are not able to buy dairy products due to the lockdown. We have started this service to help people avoid the risk of stepping out while still availing themselves of best quality products that maintain the highest hygiene regulations."
UHT - Healthy milk with long shelf-life
Supply constraints in the milk industry have known to lead to a sharp rise in milk adulteration. The UHT packaging, along with adequate food safety measures at every level of the supply chain - collection, processing, and distribution - helps MilkLane deliver high-quality milk to the families in Bengaluru.
MilkLane procures its own milk and gets it processed in its own state of the art plant , maintaining the high standards of health and hygiene. The milk is processed with Ultra-High-Temperature (UHT) technology to provide a safe and enhanced 90-days non-refrigerated shelf life. The process preserves the required nutrients in the milk, which is then packaged in pre-sterilized tetra packs.
MilkLane (ML), incubated by Pioneering Ventures, is India's first dairy company to provide high-quality milk that is safe from toxins and antibiotics contaminations. After being active in the B2B segment, the company ambitiously forays into the consumer segment in Bengaluru. The company aims to be a leader in the Indian dairy market with a focus on creating innovative, healthy, and nutritious products for families while improving the lives of farmers and animals.