Through this championship, Tata Motors aims to promote a mutual understanding between Tata Motors’ and the technicians and service advisors of their commercial vehicles channel partners. The theme of this year’s edition was to celebrate the technical & advisory skills of participants, allowing them to learn the latest in service technologies, at the same time understanding their training needs, ensuring the highest levels of service quality and delivery. The winners’ won cash prize worth $2000 (1st), $1500 (2nd) and $1000 (3rd) for SkillFest, whereas cash prize worth $1700 (1st), $1200 (2nd) and $700 (3rd) for TechFest.
Commenting on the championship, Mr. R. Ramakrishnan, Global Head Customer care, CVBU, Tata Motors Limited said, “The automotive industry is challenged with acute shortage of skilled manpower, especially technicians. With the transforming nature of the industry, it is imperative that the service aspect evolves correspondingly. The aim of this initiative is to bridge the skill gap in the industry and provide participants with hands-on learning. As a responsible company, we are committed towards the cause of promoting skill development and employment generation in the industry.”
The program familiarizes the participants about various aspects of commercial vehicles through competitive testing on technical know-how, product diagnosis, trouble shooting skills, knowledge on tools equipment usage, safe working practices, knowledge on processes, service IT ecosystems including CRMDMS and customer care APP, customer focused approach, soft skills, and new technological advancements.
The 5-stage competition was based on technical and theoretical tests, which analyses the quality of technicians. Through these evaluation processes, Tata Motors has been able to design and develop advanced training modules to upgrade technical skills and usage of specialised tools, also rewarding and recognising best talent, and thereby creating healthy competition among channel partners. Since its inception, the program over the last four editions has trained and provided exposure to over 20,000 technicians and service advisors of their commercial vehicles channel partners.