Riding high on the mission of ‘better food for more people’, Zomaland offered a splendid mix of eateries curated into as many as seven food zones (Flavours of India, Oriental Trail, American Avenue, European Eateries, Mexican Mania, Healthy Hub and Dessert District) for everyone to enjoy their favourites, as well as try something new. The two live stages - Zomato Live Arena and Theatre Bizarre - were marked by the footprints of some of the top artists in the country, and the presence of thousands of people who gathered to enjoy their shows. The artists' list included names like Lucky Ali, Divine, Jay Sean, Nucleya, Ritviz, When Chai Met Toast, Rohan Joshi and Varun Thakur.
As the last leg of the season, Zomaland debuted in Bengaluru, witnessing an incredible turnout of over 50,000 people. What stood out were the various cuisines and performances by artists like Divine, Jay Sean and Rohan Joshi who kept everyone hooked till the end.
Celebrating the success of the first season, Gaurav Gupta, Co-Founder and COO, Zomato, said, “Zomaland was a testimony to the power of simplicity and perseverance; we wanted to build a product that would speak for itself and be a credible source of consumer delight. The team spent over six months planning every element, including for all possible contingencies. Over one lakh foodies attended the event in the three cities, making it a huge success for its real heroes - users, restaurants, entertainers and the team who executed it. Zomaland helped us build a more tangible connection with our users and restaurant partners and gain access to more user-centric data, as we continue in our journey to improve accessibility, assortment and quality of food.”
Besides the obvious love for food and performances, Carnival City stood out as the most treasured zone. It witnessed the presence of visitors from every age group, equally enjoying the collection of carnival games; which has become a major addition to the carnival theme. What’s more, Zomaland offered a special zone for kids; designed for their comfort, and palates.
“Zomaland was the result of months of hard work, dedication, brainstorming and food-sampling to create a mixed itinerary of eateries, fun activities and performances, for everyone to enjoy. We wanted to bring to life the carnival everyone has grown up enjoying - mixing nostalgia with newness - to create a unique experience. As we conclude the first season, we are already looking forward to taking it to more cities. The first step is to collect feedback from everyone who visited Zomaland across the three cities, and then work on the components to bring forth an even better show next time,” added, Chaitanya Mathur, Global Head, Zomato Events.
In addition to the overwhelming response to the carnival, Zomaland also saw tremendous participation from the restaurant community. It served as a great platform for them to showcase their culinary prowess and reach a larger audience base.
“Zomaland helped us reach out to our core customers, serving as a great platform to interact with them and get first-hand feedback. We participated in the Bangalore edition but for the upcoming seasons, we have now decided to go wherever Zomaland goes. We are already part of Zomato through online ordering and restaurant listings but Zomaland is one step ahead of everything it has to offer,” said Hamilton, Promoter, BBQ@52.
“Zomaland, New Delhi, as a fest was very successful in attracting wide audiences especially families, who had a great time. We have some of the best food in the world in India, and carnivals such as this one will go a long way in supporting the culinary atmosphere in our country,” said Rakshay Dhariwal, Managing Director, Pass Code Hospitality.
“We were extremely delighted to be part of the Pune edition of Zomaland. The carnival had a great vibe, it was systematic and had something for everyone. We were delighted by how even the smallest details were taken care of, and will definitely be a part of more events by Zomato,” added Priya Kriplani Mehtani and Dheeraj Mehtani, Owner, Asian Box.