Amazon has announced
Amul’s foray into online selling in the US through its Global Selling Program.
In line with Amazon’s vision to transform the way India buys and sells, this
exclusive association will enable consumers in the US to enjoy Amul’s
high-quality products. At launch, Amul is offering Amul Ghee to global
customers through Amazon.com. Amul’s Ghee and Gulab Jamun are amongst the
best-selling products in the US market with Amul’s Ghee currently being ranked
as one of the top SKUs on Amazon in the ‘Butter and Margarine’ category. Going
forward, Amul plans to add additional products from its wide product portfolio
on Amazon.com
Amazon’s Global Selling Program was launched in India in May
last year. It facilitates easy, simple and convenient access for all Indian
sellers - including entrepreneurs, SMEs, manufacturers as well as large brands
– to sell their ‘Make in India’ products to consumers across the globe.
The program has witnessed a 70% increase in seller base as compared to last
year with a total of over 18,000 Indian sellers on the platform selling
globally across Amazon’s 9 global marketplaces. The program offers a
comprehensive end-to-end solution that includes assisting sellers with imaging,
logistics, tax advisory and remittance. With over millions of Indian products
listed on Amazon’s global marketplaces, Global Sales has expanded selection of
popular Indian products into several categories. Currently over 25 million
products are listed by Indian sellers.
Amul is one of India’s largest, most loved and trusted food
brand which enjoys worldwide recognition and global demand. Through Amazon’s
Global Selling Program, ‘The Taste of India’ will transcend geographical
boundaries and take its high-quality food products overseas to delight
international customers.
“Amul has been exporting its products to the USA since last
20 years and has been selling through the traditional retail channel there. We
are pleased to partner with Amazon as we mark our entry in the online space in
the US and scale our business internationally through Amazon’s Global Selling
Program. With this association we are looking to expand our reach to a wider
audience in the US and open new doors for our business with online selling. We
are positive that our mainstream online US consumers can be seamlessly satiated
through our partnership with Amazon.” said R S Sodhi, Managing
Director, GCMMF (Amul).
“We are thrilled to have Amul, India’s most loved food brand,
onboard and are excited to help fuel the brand’s growth in the US market by
offering unprecedented reach to consumers. Through this program, we will offer
Amul an end-to-end solution and help the brand cater to the growing appetite
for quality Indian food products amongst global consumers” said Mr.
Gopal Pillai, Director and GM, Seller Services, Amazon India.
Jointly owned by over 3.6 million milk producers in Gujarat with
a turnover of over 23,000 crore, Amul
will venture into the online space in the US by leveraging Amazon’s expertise
of more than 20 years. The brand will launch through Amazon’s gold-standard Fulfillment
by Amazon (FBA) offering and gradually expand its online business in the US.
Fulfilment by Amazon will allow Amul tostore its products in Amazon’s warehouses and
have Amazon pack &deliver the orders to customers apart from providing
customer service and managing returns. As an extension to its existing offline business in the US,
Amul is all set to cater to a growing online consumer base through this
association.
“We are delighted
that the Amazon Global Selling program will provide -iconic Indian brands as
well as emerging companies- the opportunity to leverage this platform for a
larger market access. We have been witnessing an increasing demand for ‘Made in
India’ products amongst global consumers across ethnicities. Since its
inception last year, our Global Selling Program has grown multifold and now
enables over 18,000 merchants to sell their products to millions of consumers
across 9 international markets. We are happy to partner the ‘Make in
India’ initiatives to create an ecosystem of globally scaling Indian companies,” adds
Gopal.
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