Monday, November 21, 2016

Italian MV Augusta Unveils Limited Edition Superbikes in Bengaluru

The powerful engines from the high-end motorcycles on the roads has just made the roaring sound on the Indian roads louder. Over the years the number of luxury motorcycles being sold in India has witnessed a three-fold increase, as per SIAM data.  The arrival of new players like MV Augusta has added fillip to the Rs 13,000 crore market. The Italian manufacturer has unveiled four superbikes including the limited edition F3 800 RC AMG in Bengaluru.

Ajinkya Firodia, Managing Director of MV Agusta India says, "Bangalore figures among the top three Indian markets besides Delhi and Mumbai and have opened our third showroom here. The market for superbikes is growing at 18% per annum and looking at the trends have unveiled MV Agusta, the most premium motorcycle brand in the world and its motorcycles are designed by legends like Massimo Tamburini."

MV Agusta India has announced its official entry in South India via an exclusive showroom in Bangalore. MV Agusta unveiled F3 800 RC (Reparto Corse), priced at Rs 19.73 lakh (ex-showroom, Pune).

The company also displayed its range of superbikes − the F4, F3 and Brutale 1090 −which will now be available at its third ‘Motoroyale’ dealership in Bangalore after flourishing showrooms in Pune and Ahmedabad .

Motoroyale is Kinetic Group’s chain of high-end motorcycle stores with bikes sourced from some of the leading two-wheeler brands in the world. The showroom will operate as ‘MVAgusta Bangalore’ under the ‘Friendly Motorcycles’ chain.

Firodia says, "As we are aggressive on our targets, by the end of December, we are planning to sell 400 vehicles. Our eventual target is to reach 600-800 units for only MV Agusta in India.”

The company has sold 70 bikes in Pune and Ahmedabad since inception in May, Firodia said adding that our target for Bengaluru is about 60-70 vehicles every year.

Firodia says, “After receiving an overwhelming response for our Pune and Ahmedabad showrooms, we are excited to launch our third showroom in Bangalore and also unveil our limited edition model; F3 800 RC. MV Agusta is the most premium motorcycle brand in the country and its motorcycles are designed by legends like Massimo Tamburini. Owning a MV is a dream for all bike enthusiasts, and in that sense Bangalore becomes a highly important market for us – being one of the biggest super biking market in India.”

Firodia goes on to the add that this excitement we bring in the last 9 AMG branded F3 800 RC’s to India; The F3 800 RC is truly a collector’s edition; as it offers not only an unparalleled blend of power, performance and handling, but each motorcycle is autographed by Jules Cluzel and Lorenzo Zanetti; and comes with a co-branding with MV Agusta’s partners, AMG (the high performance brand of Mercedes Benz).  Apart from F3, we are proud to show the in line 4 cylinders, the Brutale 1090 & the F4, considered as the most beautiful bike in the world. 

Raghu Chaitanya NayakDealer, MV Agusta Bangalore said, “We are very happy to open the first Motoroyale dealership In South India.  Our group has immense expertise in automobiles and luxury automobiles, and MV Agusta is the most exotic motorcycle manufacturer in the world.  Coupled with Kinetic’s experience, we are all set to make automobile history here and I invite all of you at our world class facility on Lavelle road.”

Following Bangalore, Motoroyale dealerships will soon be inaugurated in Chennai, Delhi and Mumbai. Motoroyale showrooms will focus on sales, service, spares and after sales support for MV Agusta customers in India. MV Agusta India Pvt. Ltd. has the exclusive distribution rights for all MV Agusta motorcycles in India, Bangladesh and Sri Lanka. 

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